William Macmillan Email & Phone Number

Lausanne Et Périphérie

Région De Lausanne, Suisse

Lausanne, Switzerland

• Key account manager with 5 Swiss operators: contractual negotiation, improvement of the customer experience inside each partner’s universe, building of the sales roadmap, customer lifecycle management
• In charge of the CANAL+ Suisse strategy: launch of a strategic partnership with Salt (enriched CANAL offers with this new operator), assessment of the potential of new strategic partnerships
• In charge of the direct marketing activity (1st sales channel): optimization of the direct marketing process, KPIs management with our 3 call center providers, setting up of web private sales
• Appointed manager in January 2018, managing 3 people: a direct marketing manager, a project manager and a data-analyst internDeveloped skills:- team management- sales-oriented mindset- negotiation

Lausanne, Switzerland

• In charge of the CANAL+ Suisse strategy: launch of a new sales channel (OTT), new offers, database migration
• Monitoring of the C8 advertising turnover with our Swiss advertising agency and identification of new advertising income opportunities (OTT)
• Creation of an analysis and performance management team: financial results and KPIs analysisDeveloped skills: - entrepreneurship spirit- leadership in strategy- data mining

Lausanne, Switzerland

• Launch of the myCANAL app in Switzerland: definition of the data-exchange process, adaptation of app features
• Launch of the CANALPRO offer (B2B) from scratch: legal, technical, financial and marketing aspects
• Launch of a satellite set-top box: market analysis and operational launch
• Launch of the CANALPLAY product (SVOD) in Switzerland: definition of the marketing and sales strategy, coordination with the CANALPLAY team in FranceDeveloped skills:- project management- international coordination.

Issy-Les-Moulineaux, France

• Definition of the 2014 and 2015 promotion strategy for each sales channel (TV, Retail, Call Centrer, Web, direct marketing)
• Building of strong highlights sales periods: creation of the promotion mechanism, promotion budget monitoring, definition of the multi-channel communication strategy, performance analysis
• In charge of all promotion-related communication: brief to the agency, definition of the communication means per sales channel, budget management (1,7 M€)
• In charge of creating the communication assets for the Cube S (new CANAL+ set-top box): key visual, packaging, launch communicationDeveloped skills: - brand communication and price communication - ability to convince.

Issy-Les-Moulineaux, France

• In charge of the 2013 promotion budget: planning of dedicated sales operations for each partner in accordance with the promotion strategy
• Analysis and assessment of each sales operation
• Communication set-up of each sales offers, with a budget optimization of 135K€
• Creation and adaptation of the communication leaflets for all operators with a graphic designerDeveloped skills: - creativity - team spirit- budget management

Asnières

• Coordination of the marketing strategy in 8 countries.
• Operational assistance for the launch of the Active Cosmetics Division in Australia.
• In charge of the monthly Chinese sell-out reviews for the COMEX.
• Analysis of trends and insights for the cosmetics market in various Asian countries.
• Creation of reporting tools.Developed skills:- work method- ability to summarize- autonomy

Unilever France, Rueil-Malmaison

• Brands-performances analysis, focusing on Eurauchan and EMC retail groups
• Participation to customer meetings and negotiations with Simply and Monoprix retailers.
• Setting up of the ‘Boutique Maille’ project at Monoprix: new premium corner in supermarkets.
• Sales force interactions organisation: top-down training, bottom-up competition monitoring.Developed skills:- Analysis skills- Retail partnership understanding- Sales force monitoring

Région De Strasbourg, France

Surrey

In charge of welcoming donors and paperwork

Master In Management, Marketing, Sales, Media

Activities and Societies: President of the Radio On Air association (July 2010 - April 2011)Specialisation in Marketing, Retail et Media.

Classe Préparatoire Ecs