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William Mcclain is listed as Digital Marketing Content Strategist, Writer/Editor at Self Employed at Freelance, based in Madison, Wisconsin, United States. AeroLeads shows a matched LinkedIn profile for William Mcclain.
William Mcclain previously worked as Digital Marketing Content Strategist, Writer, Editor at Freelance and Sr. Digital Product Marketing Manager at U.S. Bank. William Mcclain holds Bachelor Of Arts (B.A.), Journalism from University Of Wisconsin-Madison.
Highly experienced digital and traditional marketer pairing bold creative with analytics-driven accountability. Years spent creating stellar marketing content and multi-channel campaign experiences that boost lead counts, nurture prospects and generate sales. (No AI used in application or profiles.)• 14 YEARS CONTENT MARKETING• SENIOR-LEVEL COPYWRITING• ANALYTICS (GOOGLE ANALYTICS, WEBTRENDS, SALESFORCE)• CANVA• EMAIL MARKETING (MAILCHIMP, EMMA, EXACT TARGET)• SOCIAL MEDIA MARKETING• SEO MANAGEMENT• SEM MANAGEMENT (GOOGLE ADWORDS)• CRM (SALESFORCE)• CMS (WORDPRESS)
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Phoenix, Arizona Area, Madison, Wi
• Ground-up digital and traditional strategy and content creation• Digital Air Strike, GlobalMed, more. • Custom email marketing program creation and maintenance• Chief writer/editor for email, blogs, social and paid search• Served B2B and B2C clients in telemedicine, supply chain, tourism and more
Minneapolis, Minnesota
• Co-led digital product marketing efforts for Consumer Deposit business line• Oversaw national campaign rollouts across USBank.com• Partnered with UX, development and legal teams to produce deliverables on deadline• Co-led responsive redesign of USBank.com checking site
Minneapolis, Minnesota
• Agency-side content strategist for redesign of 3M.com• With team, executed deliverables including content creation and audits• Translated executive and customer input into actionable digital solutions• Simplified path-to-purchase and enhanced conversion rates
Greater Minneapolis-St. Paul Area
• Wrote entertainment reviews and features for online and print publication (CONCURRENT to full-time marketing communications career)
Eden Prairie, Mn
• Created web, email, mobile, print and social content• Co-created SEQUEL’s most successful digital lead-gen campaign• Owned email marketing campaigns• Partnered with sales, doubled webinar attendance via digital promotion
Minnetonka, Mn
• Conceived, implemented and analyzed omni-channel marketing campaigns• With design pros, improved email and web response rates via A/B testing • Composed content for web, email, social, video, print• Owned SEO and SEM efforts
Minneapolis, Mn
• Devised recruitment advertising strategy for 30+ corporate clients• Wrote advertising copy and secured placement in relevant publications• Conducted campaign quality control and tracked response
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William Mcclain works for Freelance.
William Mcclain is listed as Digital Marketing Content Strategist, Writer/Editor at Self Employed at Freelance.
William Mcclain is based in Madison, Wisconsin, United States while working with Freelance.
William Mcclain has worked for Freelance, U.S. Bank, 3M / Sapient Nitro, City Pages, and Helpsystems.
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William Mcclain holds Bachelor Of Arts (B.A.), Journalism from University Of Wisconsin-Madison.
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