William Mcclain Email & Phone Number

Phoenix, Arizona Area, Madison, WI

• Ground-up digital and traditional strategy and content creation
• Digital Air Strike, GlobalMed, more.
• Custom email marketing program creation and maintenance
• Chief writer/editor for email, blogs, social and paid search
• Served B2B and B2C clients in telemedicine, supply chain, tourism and more

Minneapolis, Minnesota

• Co-led digital product marketing efforts for Consumer Deposit business line
• Oversaw national campaign rollouts across USBank.com
• Partnered with UX, development and legal teams to produce deliverables on deadline
• Co-led responsive redesign of USBank.com checking site

Minneapolis, Minnesota

• Agency-side content strategist for redesign of 3M.com
• With team, executed deliverables including content creation and audits
• Translated executive and customer input into actionable digital solutions
• Simplified path-to-purchase and enhanced conversion rates

Greater Minneapolis-St. Paul Area

• Wrote entertainment reviews and features for online and print publication (CONCURRENT to full-time marketing communications career)

Eden Prairie, MN

• Created web, email, mobile, print and social content
• Co-created SEQUEL’s most successful digital lead-gen campaign
• Owned email marketing campaigns
• Partnered with sales, doubled webinar attendance via digital promotion

Minnetonka, MN

• Conceived, implemented and analyzed omni-channel marketing campaigns
• With design pros, improved email and web response rates via A/B testing
• Composed content for web, email, social, video, print
• Owned SEO and SEM efforts

Minneapolis, MN

• Devised recruitment advertising strategy for 30+ corporate clients
• Wrote advertising copy and secured placement in relevant publications
• Conducted campaign quality control and tracked response

Bachelor Of Arts (B.A.), Journalism

Certificate, Music Production

Activities and Societies: N/A