President
CurrentAt BSS we excel at analyzing the emotional quotient of potential consumers, companies and/or demographics and design a custom tailored pitch in a client-facing environment to ensure increased market share - simultaneously collecting marketing data. We capture the emotional need of the consumer - why they're choosing what they're choosing. We analyze the latest trends and combine collected consumer data with current social movements and industry influencers to help brands forecast the future while driving the present - most effectively positioning themselves in sales, advertising and product pipeline. www.brandstrategysolutions.com• Teamed with Aston Martin on the launch of their SUV, the DBX as their NorthAmerican Brand Advocate facilitating events to collect preorders from VIPs.• Sourced and trained teams of Product Specialists with an emphasis on VIP datacollection to appear at national and international auto shows, product launches andclient-facing events for Rolls Royce, Mercedes Benz and Karma Auto.• Assumed the role of Brand Manager at Karma Automotive and created a BrandManager pilot program in Southern California and executed its national roll-out to anadditional five markets resulting in a 33% sales increase in 3 months.• Expertise in writing having produced a pilot for Comedy Central Digital, multiplepublished print articles, commercials, infomercials and branded content.• Spokesperson and Campaign Lead for Miller Lite, Wendy’s, Toshiba, Rolls-Royce,Kraft, VEGAS, Hotwire and Hertz for international campaigns reaching over 1B viewers and dozens of appearances in studio films (20th Cent. Fox) network (CBS, ABC, FOX, HBO) and cable television (Disney, Disc, SyFy).• Increased brand equity, awareness and impressions through automotive press and media television interviews, journalist product reviews, press drives and print articles reaching millions of viewers.
