William Nelson Email & Phone Number

Garfield Heights Oh

Ann Arbor, Mi

Responsible for leading 25 branch locations, 156 branch employees in the Ann Arbor, Canton, Novi markets. Primary responsibilities include;*Aggressive Leadership recruiting (Talent wins)*Retail Playbook Coaching-Branch Community Managers/Branch Managers/Relationship Bankers*Leading weekly call nights in conjunction with partners (Investment, Mortgage, Business Banking)*Leading weekly Business Development calling activity*Leading monthly skill build clinics with Branch Managers & Personal Bankers to increase *Operations, Service, Sales & Financial acumen.*Led the Huntington Bank Michigan Instore expansion inside Meijer locations throughout the state of Michigan.

Myrtle Beach, South Carolina Area

Responsible for all facets of a 19 location 7 day a week in-store banking platform including; *Budget creation/management *Grocery partner contract management*New store selection *Store design/functionality*Branch P & L management *Annual Incentive planning*Sales Process Implementation *Sales Training (Boot camp) creation*Leadership development training * CSP service training Responsible for ensuring the continued teaching of the three priorities to new team members; 1.Protect bank assets 2.WOW customer service 3. Proactive customer profiling/suggestive selling & creative "Retailtainment" at the store level. Designed & built the first nationally recognized LEED certified in-store location in the country.2010 I.C.E Award Nominee (Incredible Customer Experience recognition). Expanded the in-store program from 9 locations in 2006 to 19 locations currently.

Farmington Hills Mi

Responsible for origination/construction of 45 new in-store branch locations within 18 months.Responsible for hiring/training approximately 225 employees for branch expansion.Aggressively managed the P &L of 45 locations to average of 177% of sales goal in Retail deposits, consumer loans and investment products. 100% of branches attained break even within 2 years of opening. Managed PPI service metrics to focus on improving Net Promoter scores.

Southfield Mi

*Converted 10 non-cash branch locations to full service Banking. Implemented ATM's, redesigned branch service areas, updated core training program.*Aggressively managed the sales goals of 10 branch locations 500 million in core deposits (Mortgages, Investment sales, deposit products.) Daily observation sales coaching.*Managed Platform investment program with 12 Series 6, 63, Life & Health representatives.*Developed and implemented Retail Sales incentive compensation program.*Responsible for all facets of branch staffing. (Hiring, coaching/mentoring, weekly reviews for 10 Branch offices and 31 employees). *Revised and implemented branch operational procedures including Check hold policy, Teller training, Internet online applications.

Warren Mi

*Managed staff of 10 FTE in a 7 day a week Traditional location with 78 million in core deposits.*Implemented weekly call nights focusing on products such as Home Equity loans and Investment referrals.*Weekly small business development calling efforts with monthly follow up courtesy calls. Consistent Persistence!!*Daily sales observation coaching of Personal Bankers & Tellers.

Graduated from Retail Management Training program after 28 months of rigorous training in the following departments; Loss Prevention, Commercial Lending, Auditing, Human Resources, Credit Card collections, Customer Call Center, Trust and Branch Operations.

Bachelor Of Science, Economics

Graduate School Of Banking, Banking And Financial Support Services