William Newbold Email & Phone Number

United States

Full responsibility for all aspects of residential cabinetry sales and manufacturing division. Lead and inspire a small team to sell, program for mfg, and project manage residential cabinet jobs. Develop and improve current processes to streamline operations. Find ways to improve revenue and bottom line profit.

Sacramento, California, United States

Design and Advise on visual merchandising, store design and store development projects.

Benicia, California, United States

As a part of this job role, I provided store leadership to 170 locations through store visits, video meetings and direct correspondence with stores and district managers. It was me who coordinated with support team members to act effectively in order to resolve individual store issues quickly. One of my key task was to evaluate effectiveness of the alarm systems, CCTV, and theft prevention procedures. Moreover, I collaborated with FP&A on annual budgeting and monthly profit and loss review. I was involved in maximizing operational efficiency and customer satisfaction by developing store audit procedures. Along with the above, I was also the environmental, social and governance committee member.My key-contributions for this role are mentioned below:• Implemented a corporate travel booking and expense program that allowed for visibility and control of corporate travel expenses. • Executed the Corporate Mobile Device program to better control company cell phone expenses with improved productivity. • Built out the support team from three to twelve to better align store support activities and still leverage G&A expenses for the department. • Produced nine annual company leadership conferences for 250-300 attendees and 35-50 vendors.

Benicia, Ca.

Under my capacity as Visual Merchandising Senior Director, I led new product rollouts and existing product changes to leverage sales and gross margin. It is worth mentioning that I ensured the highest level of store execution with the fewest resources by spearheading monthly ad set. I was involved in managing store display execution processes. Not only this, but I also developed and implemented high-impact store display strategies across three different brands (Cyclegear, J&P Cycles, Revzilla). My notable outcomes for this role includes:• Created and implemented a plan-o-gram program to provide merchandising consistency across 170 retail stores. • Developed four distinct store environments that enabled brand separation to cater to distinct customer profiles.• Managed vendor relationships for fixture procurement to maintain budget and quality.

Benicia, California, United States

As Senior Director for Store Development, I directed the new store opening process from fixture sourcing to construction oversight. I was assigned with the task of overseeing all capital projects from inception to completion. Establish strong foundation for success by providing guidance for site selection on new stores and relocations through active real estate committee participation.Following are my major contributions for this role:• Planned and executed the opening of 70 new stores across three brands that helped to double the company's top line sales.• Worked cross-functionally on all new stores and remodels to reduce capex spend by 25% on a per sqft basis.• Oversaw the remodeling and/or relocation of 25 existing stores, both +/- sq ft to improve sales and EBITDA. • Developed and implemented the only customer-facing motorcycle wind tunnel in N. America. • Produced four special selling events at international race events (MotoGP) utilizing small store concepts for additional revenue and grassroots marketing.

Northern California

Executed the merchandising strategy for 109 stores. Developed and implemented a program to grow a team from zero to over 1100 that would cover 109 stores consisting of a team of District Managers, hourly supervisors, and associates. Prepared and presented reporting to highlight product sales opportunities to be addressed. Planned for budgeting and payroll with monthly profit and loss reviews. Collaborated with HR for hiring events to build out initial teams and sustain head count for turnover. Mentored DMs and staff through regular store walks with KPI reviews. Coordinated team activities in collaboration with the Product Merchants. Communicated merchandising execution to District Managers to ensure individual stores were accountable. Taught classes to store leadership teams on visual merchandising and standards of execution.Key Accomplishments:● Maintained payroll on budget at a 11% target by monitoring monthly and making appropriate adjustments● Average Voice of Customers rating was 9.6/10 over a two-and-a-half-year period based on surveys conducted with the stores serviced● Exceeded sales and profit goals in 7 out of 10 departments through training store staff on correct product knowledge● Maintained P & L budget 14% below target through consistent monitoring and adjustment of business practice● Positively impacted roll-out time by 4x by applying procedural learnings over time