William Nicholas Bratcher Email & Phone Number

Chattanooga, TN, US

US

• Manage advertising sales for the magazine (15,700 in circulation) and the website (41,000 unique visitors each month), employing consultative sales techniques.
• Sell ad space to new clients and existing clients, consistently showing the value and the return on their investment. Draw up proposals with a variety of options for both print and digital advertising.
• Call advertising partners to let them know which issues would be a good fit for them and tell them the different topics we are working on. Maintain full circle communication by sending a copy of the magazine to clients.
• Call clients or meet through zoom on a weekly basis to offer support and continue relationship building. Highlighted achievements
• Secured approximately $900,000 in revenue for 2020.
• Built client base to over 100 advertising partners.

• Developed and managed a portfolio of diverse customer accounts in a highly competitive logistics market focusing on growth, achieving margin objectives and key performance indicators.
• Actively prospected through multiple methods including cold calling, making 60-100 calls a day.
• Made sales/educational presentations on our wide range of products and comprehensive custom options.
• Lead negotiations around pricing and other commercial terms between carriers and customers.
• Developed strategic plans around customer needs and objectives to deliver Lync’s value proposition.Highlighted achievements:
• Sold an $87,000 International Dump Truck while still in training.

Dalton, GA, US

• Excelled as Territory Manager for the state of Mississippi, establishing a brand new territory.
• Performed outside sales of a wide range of brands/types of flooring, meeting or exceeding annual territory goals, surpassing monthly sales goals by 25%. Enthusiastically shared our story and products with retailers.
• Managed sales and extensive marketing activities to territory establishments, including account maintenance, launch of new products and all aspects of distribution and sales.
• Persistently executed research, cold-calling, merchandising, customer service, coordination of sales promotions, displays, signage, and related duties aimed at increasing revenue and territory.
• Built relationships with my customers through excellent customer service and complaint resolution.Highlighted achievements:
• Territory revenue went from $0.00 to $800,000.00 in 2 years.

• Managed daily operations and 25 employees for a restaurant producing $2 million annually, including scheduling, inventory and ordering, guest and employee relations, catering, food prep, administrative and accounting.
• Managed catering department, handling weddings, family reunions, and sporting events.Highlighted achievement:
• Successfully catered annual fundraisers for the Chambliss Home for kids, serving up to 1500 people for two days. Managed the restaurant operations concurrently with these events.

Dalton, GA, US

• Implemented strategies to build business and customer relations in assigned territory East Tennessee, $1.2 million dollar territory with 110+ accounts.
• Entered orders, backorders, and credit memos for clients; researched and customized service proposals.
• Communicated regularly with territory, regional and strategic managers for daily support and strategy planning. Maintained consistent contact with clients, responding to inquiries and complaints immediately.
• Went through the Shaw Industries training program, which is in the Top 500 Companies for training.
• Held product presentations for the RSA’s to prepare them for new product launches. Built displays for them and did presentations on how to work the display and sell the different price points.Highlighted achievements:
• Negotiated and closed profitable projects with 85% success rate.

Bachelor Of Arts - Ba, Liberal Arts And Sciences/Liberal Studies

Diploma