Providing support, advice and consultancy services in the fields of marketing, audience development, research, fundraising, organisational development and strategy, programming, orchestral and general management. Clients include: Southbank Centre, Philharmonia Orchestra, BBC Scottish Symphony Orchestra, Music at Oxford, Dunedin Consort, Philharmonia Baroque Orchestra and Chorale, Academy of St Martin in the Fields, Nevill Holt Opera, Sage Gateshead/ The Glasshouse, European Union Youth Orchestra, Machynlleth Festival, Daylight Music / Arctic Circle, Trinity Laban, Brighton Early Music Festival, Loose Tea Music Theatre, Dante or Die, Her Ensemble, Guildhall School of Music and Drama, Royal Welsh College of Music and Drama, Scottish Ensemble and EMDR Association UK.For more information visit www.williamnorrisartsmanagement.co.uk

Overall leadership of the UK’s flagship orchestral training ensemble, including responsibility for programming of the entire season.Artistic & Programming- Secured the ensemble’s first-ever appearance at the BBC Proms.- Establishing a new partnership with BBC Radio 3 and Southbank Centre with Unclassified Live.- Secured appointment of new titled artist (not yet public).- 2019 programming included a commission from Nicole Lizée and a UK premiere from Gabriela Lena Frank.- 2020 programming included a new partnership with Nonclassical, with premieres from their Associate Composers, and further UK premieres from Fazil Say and Gabriela Lena Frank.- Introduced new artists to the orchestra including Christian Curnyn, André de Ridder and Karen Kamensek, and deepened relationships with artists including Gàbor Takács-Nagy, Jessica Cottis and Sian Edwards.Governance, Leadership & Management- Worked closely with trustees to develop and implement a recruitment plan for the new Chair of the organisation, with Co-chair Peter Toyne appointed autumn 2019.- Commissioned Governance Review and began implementation of it.- Steered organisation through a period of significant change including a 9 month period with no Chair.- Led a focus on diversity, inclusion and equality, with practical results manifested in a new recruitment process for staff and orchestra.- Oversaw the orchestra’s operations during the COVID-19 pandemic including implementation of working from home capabilities, scenario and budget planning, overseeing the health and safety of staff and musicians, and making optimum use of the Job Retention Scheme, while continuing to provide engaging learning opportunities for musicians and continuing planning.Commercial & Development- Increased profit margins on Southbank Sinfonia Ventures projects by 19%- Secured funding for a dedicated manager for the alumni orchestra- Secured renewal of sponsorship at an increased level from Principal Partner EFG for 3 years

Strategic leadership of Canada’s leading baroque orchestra, with over 100 concerts annually and a budget of CAD $5million (£3million).Artistic & Programming- Key role in search process and leadership of on-boarding process and public launch of new Music Director Elisa Citterio.- Initiated and developed new multi-genre audience development programme, Haus Musik, and introduced new chamber music series.- Introduced free pre-concert talks & Listening Club programme to find new ways for audiences to engage with the orchestra.- New collaborations with the Luminato Festival and Canadian Music Centre.Governance, Leadership & Management- Led 14-strong management team through a period of change, including recruitment of directors of marketing and development.- Led on the development on a new rolling 3-year strategic plan for the organisation, from consultation through to dissemination.Development & Finance- All grant writing and reporting for major funding bodies: Canada Council, Ontario Arts Council and Toronto Arts Council, with renewal of core grants from all three bodies.- Achieved record touring grant for the organisation of $95,000 from Canada Council.- Communicating with and making asks of major donors and participating in cultivation activities.- Prudent financial management resulting in surpluses in 15/16, 16/17 and 17/18 seasons.Other New Initiatives- Initiated capital improvements to office, orchestra and public spaces at home venue.- Secured new European Agent- Made the case for the first pricing review in Tafelmusik’s history, with recommendations including rescaling halls and new dynamic pricing guidelines, in order to drive box office revenues.- Drove cycle of new releases on Tafelmusik Media label including box set of Beethoven Symphonies, and securing board-designated funding for new DVD release, Tales of Two Cities.- Refreshed Tafelmusik’s visual identity, as part of wider institutional marketing effort.

Creative Director of The Night Shift and The Works (new concert formats aimed at new audiences). The Night Shift has been twice shortlisted for the RPS prize for Audience Development and The Independent recently stated: ‘concerts like this ensure classical music’s future’.Developed events designed to increase audience engagement and interaction.Increased ticket revenue by 153% between 2004-5 season and 2011-12 Season. Development and launch of new website oae.co.ukUndertook a successful crowdfunding campaign, drawing in a new generation of donors.Presentations given include: Association of British Orchestras, Association of French Orchestras, British Council, Audiences London, Arts Marketing Association and Kennedy Center / National Symphony Orchestra . Interviews include BBC Radio 4 Today Programme, Evening Standard, PBS (USA) plus Articles for Gig and All in the delivery magazines and The Spectator and Guardian online.Arts Council England cited the OAE’s marketing, Night Shift series and The Works initiative as key parts of their decision to award the OAE National Portfolio Organisation funding.

 Management of OAE brand  Sales of OAE own promotion concerts in London and Basingstoke Management of OAE website and online activity  Audience Development  Programme production  Consolidation of OAE corporate identity  Establishment of OAE Attitude (Student) scheme (3,000 on mailing list in 2 years)  Successfully steered the Organisation onto Arts Council England’s Not for the Likes of You programme.

This 9-month long immersive programme is designed to prepare arts managers for leadership roles. Alongside placements within the Marketing, Jazz and Development departments we received tuition from department vice presidents and Kennedy Center President Michael Kaiser.