William Orton

William Orton Email and Phone Number

Senior Manager Home Builder - Sales and Marketing Executive @
William Orton's Location
Timnath, Colorado, United States, United States
William Orton's Contact Details

William Orton personal email

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William Orton phone numbers

About William Orton

As a self-employed consultant, I leverage my 50+ years of experience in the home building industry to help clients achieve their sales, marketing, and operational goals. I have a proven track record of leading large and diverse teams, crafting and implementing innovative strategies, and delivering high-impact training and mentoring. I am passionate about creating successful organizations that inspire employees, delight customers, and surpass business objectives.My career reflects my broad skill set and domain expertise in sales, marketing, and operations for production home builders. I have held multiple senior positions, including division president, sales and marketing VP, and director of sales and marketing, for leading companies such as DR Horton, Lennar, and Ryland Homes. I have fast-tracked through diverse roles, increasing revenue, market share, and bottom-line growth. I have also forged long-term relationships, enhanced company image and brand, and developed talent and inclusion.

William Orton's Current Company Details
Contract New Homes Sales and Marketing

Contract New Homes Sales And Marketing

Senior Manager Home Builder - Sales and Marketing Executive
William Orton Work Experience Details
  • Contract New Homes Sales And Marketing
    Self Employed
    Contract New Homes Sales And Marketing Mar 2021 - Present
    Fort Collins, Colorado, United States
  • L C Real Estate Group
    New Home Sales Consultant
    L C Real Estate Group May 2019 - Feb 2020
    Fort Collins, Colorado Area
  • Century Communities, Inc. (Nyse:Ccs)
    Sales Associate
    Century Communities, Inc. (Nyse:Ccs) Jan 2014 - Dec 2018
    Greater Denver Area
    Direct the sales and onsite marketing activities for three North Denver metro neighborhoods. Develop prospects through networking outreach with Realtors, direct selling, and business development through support organizations, and customer relations. Employ consultative selling and establish a trusted advisor relationship in order to determine the customer’s needs, create engagement, alignment, desire, and acceptance. Utilize data to position home sites and involve the prospective customer in determining how various offerings impact not only their bottom line but also their ability to meet their needs.• Generated interest in 75 homesites in an area within Denver without knowledge of the Century name through strategic partnership with Realtors, achieving 90% in home sales over a three-year period.• Developed omni-channel marketing campaigns to promote Century brand and educate Realtors and potential customers on the construction and value of homes through personalize messaging.• Established an aggressive Realtor Outreach program to increase awareness, generate MLS listings, and promote Realtor event-functions to promote properties and promote education on home and amenities.
  • Richmond American Homes
    Sales Associate
    Richmond American Homes Aug 2008 - Jul 2013
    Greater Denver Area
    Implemented strategic sales and marketing campaigns for Denver’s largest production home builder in North Denver areas communities – Erie, Firestone, and Fort Collins. Generated leads from customer referrals and core realtor group, conducting sales presentations to all prospects for current/future home sales, demonstrate the models, spec homes, and the amenities of the community. Explained principle and interest payments, taxes, insurance, CC&R's (deed restrictions), homeowner associations, and prepared required paperwork for each home sale and for prospective purchasers. Kept buyer updated as to construction start and completion dates and remained actively involved in the sales process through closing.• Created a Realtor Appreciation Program that promoted awareness of homesites through marketing communications and a system for referrals for future customer representation, resulting in improved Realtor relationships and increased sales.• Organized quarterly trainings for Sales to increase homesite knowledge, strengthen selling techniques, and review customer engagement strategies in order to achieve business operation goals.
  • Legacy Communities/Atlanta, Ga
    Area Vice President Of Sales
    Legacy Communities/Atlanta, Ga Oct 2007 - Jun 2008
    Led a sales team of 22 and nine communities in the hiring, training, and exceeding KPIs while maintaining a 7% market share during the recession. Drove engagement by defining and championing the customer experience to create superior engagement rates both via direct control over the team effort and through close influence and collaboration with other teams. Increased value to customers by increasing the perceived and real value to customers, pricing properties to value through increased project utilization, and working closely with marketing teams. Built a community through boosting referrals and provided a differentiator in a market with competitors who knowingly fall short in customer retention strategies, price points, and effective marketing techniques. • Increased customer engagement scores by 10% by leading the sales team in conducting regular outreach to customers on a weekly basis.• Established a strong social media presence that generated an increase of sales traffic by Realtors.
  • Lennar
    Director Of Sales And Marketing For Ny Division
    Lennar May 2006 - Sep 2007
    Managed all sales and marketing functions for national home builder.
  • Dr Horton
    Division President/Houston & Austin, Tx
    Dr Horton May 1993 - Apr 1996
    Profit center manager for national home builder.
  • The Ryland Group
    Division President/Dallas, Tx
    The Ryland Group Oct 1982 - Jun 1984
    Profit center manager for Dallas/Fort Worth division of national home builder.

William Orton Skills

Sales Management Real Estate New Home Sales Residential Homes Sales Sellers First Time Home Buyers Marketing Customer Service Construction Contract Negotiation Selling Skills Budgets Negotiation Single Family Homes Advertising Selling Account Management Recruiting Consultative Selling Performance Improvement Sales Presentations Performance Analysis Business Development Public Speaking Journalism Sales Process Multi Channel Marketing Customer Experience

William Orton Education Details

Frequently Asked Questions about William Orton

What company does William Orton work for?

William Orton works for Contract New Homes Sales And Marketing

What is William Orton's role at the current company?

William Orton's current role is Senior Manager Home Builder - Sales and Marketing Executive.

What is William Orton's email address?

William Orton's email address is wi****@****msn.com

What is William Orton's direct phone number?

William Orton's direct phone number is +130358*****

What schools did William Orton attend?

William Orton attended University Of North Texas.

What are some of William Orton's interests?

William Orton has interest in Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Home Decoration, Cooking, Cruises, Outdoors, Electronics.

What skills is William Orton known for?

William Orton has skills like Sales Management, Real Estate, New Home Sales, Residential Homes, Sales, Sellers, First Time Home Buyers, Marketing, Customer Service, Construction, Contract Negotiation, Selling Skills.

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