Develop and implement a data-informed annual Undergraduate Admission Strategic Plan congruent with the University’s Strategic Enrollment Plan; Utilize a data-informed approach, using predictive modeling and qualification techniques, to successfully move students through the recruitment funnel; Utilize state-of-the-art web analytics tools to identify prospective students on the University web site and lead the creation of customized personalized communication based upon web behavior ; Develop and execute a comprehensive annual Integrated Undergraduate Admission Communication Plan to influence enrollment yields; Perform response analysis of prospective student name purchases utilizing the latest analytic tools to determine the best strategies for name procurement that will positively impact yield efforts; Conduct competition and market share analyses and strategically prioritize recruitment travel within specific geographic regions; Serve as a lead strategist in the use of econometric modeling to determine optimal financial aid and scholarship policies for new undergraduate students; Manage the processes by which staff maintain contact with prospective students throughout the recruitment cycle using customized and personalized communication informed recruitment data; Oversee the administration of the CRM; Manage an annual budget for the department and serve as a leader in how divisional resources are utilized; Perform periodic cost and productivity analyses to ensure the desired ROI are met; Serve as a leader and strategist in the development and implementation of the long-range, comprehensive strategic enrollment plan for the University; Provide leadership to the University through service on the Strategic Enrollment Plan Council, as Chairperson of the Recruitment Coordinating Committee, as Co-Chairperson of the Undergraduate Marketing and Recruitment Workgroup, and as a standing member of the Athletics Compliance Council.

Managed the daily operations of BBA admissions process through the use of various reporting and analytic tools; Recommended and implemented improvements to BBA application intake and evaluation processes; Reviewed applications, trained readers, and made final recommendations for BBA Preferred Admissions and three-year, Regular Admissions; Conducted analyses of best practices for BBA admissions and assessed effectiveness of various strategies and ideas; Managed BBA Admissions budget; Provided recommendations on enhancements or modifications to the BBA admissions process; Oversaw and conducted data analyses related to BBA admissions including standardized metrics, recruiting efforts/results, and benchmarking; Developed relevant queries, reports, and analytic tools to support the BBA admissions program. Maximized the use of relevant reporting tools to perform detailed analyses; Developed and implemented strategies to attract the best candidates to apply and enroll in the BBA program; Developed and delivered BBA program presentations to prospective students, parents and other off campus constituents; Created effective marketing strategies and developed materials to attract top BBA candidates in conjunction with Ross Marketing Communications; Supervised BBA Admissions regular and temporary staff, including student pre-business counselors; Developed and nurtured relationships within Michigan Ross and the University to promote collaboration and advancement of the BBA Program; Developed and delivered information sessions to staff in other undergraduate admitting offices to enable them to promote the BBA Program to high school students around the country; Ensured all communications with applicants and admitted students was accurate, timely and delivered with a high degree of sensitivity and customer service.

Oversaw and directed the national recruitment plan for the Fall 2011, Fall 2012 and Fall 2013 cohorts; Managed student search strategies to increase inquiry and applicant pool with a focus on key markets in the continental United States, Hawaii and Puerto Rico; Led development and implementation of comprehensive recruitment plan for new East Coast market; Managed $1.25M operating budget for domestic and international undergraduate recruitment; Led admissions work team to seek out new CRM solution to replace Recruitment Plus; Researched and developed plan for new student search vendor to work with us from name purchase through fulfillment utilizing direct mail, electronic mail, telecounseling and mobile technologies; Contributing partner in the development and implementation of new, personalized admission and financial aid booklets; Presented the qualities and benefits of Creighton University at student-focused receptions in major recruitment markets around the country.

Managed all communications, budgeting and support activities for continuous performance improvement of the Office of Undergraduate Admission; Utilized research, planning and information technologies in the evaluation of admissions and recruitment strategies; Researched and developed new technological solutions to increase efficiency and productivity for all of Undergraduate Admission; Spearheaded aggressive growth for the university and continually developed an outstanding admissions team; Oversaw hiring of admissions staff and maintained staffing plans; Instrumental in developing and implementing strategic plan for an undergraduate scholarship program working with senior administrators; Guided the Admission Processing Team towards continuous improvement of the collection and review process for all undergraduate admission applications and supporting materials; Provided supervision for all Undergraduate Admission Campus Visits, Tour Guide and Tele-Counseling programs; Provided direction and communication to divisional report writer for recruitment analysis; Worked diligently towards communicating a welcoming environment, opening doors of opportunities for all faculty, staff and students from diverse cultures and backgrounds; Provided input on campus diversity initiatives along with developing a strategic plan for college and divisional diversity plans while providing leadership to complete those plans; Served as chairperson for the development and publishing of a diversity plan for the Division of External Affairs; Contributing partner in the creation of a Diversity Web Site and the Web Site of the Office of Equity and Diversity.

Managed the development and implementation of recruitment and marketing strategies to achieve new “direct from high school student” enrollment goals and admission recruitment activities; Coordinated training and development programs, prospect pool management, direct mail and communications development; Administered recruitment operating budget in excess of $250,000; Established effective liaisons and strengthened relationships with the undergraduate colleges and the Division of Student Affairs to synergize recruitment efforts.