Sports Betting✅ Managing Digital Spending in 6-digit USD to generate Revenue in 7-digit USD per Month.✅ Growth Hacking✅ Revenue and Budget accountability in line with Business commitments✅ Moving the organization toward the next level of Digital MaturityKey Achievements✅ Planned and executed multi-channel marketing strategy to promote Fantast Sports which has helped acquire 1 Million+ new users in six months leading to gross Revenue of almost 100 crores.✅ Instrumental in generating over 18 million visitors at an average visit cost of 40 paise with a conversion ratio of 5.2 percent in the past six months

Top notch online Sportsbook and Casino brand.

•Collaborated with senior leadership to develop the organisation’s business direction and marketing strategy;•Led the global affiliate marketing team of up to 15 members, in 7 different countries, including recruitment and training;•Headed contract negotiations for a bespoke third-party Global Affiliate Platform and coordinated the development & integration project;•Devised the New Business Development expansion/re-entry strategy for the Japanese Market in early 2021, including financial and situation analysis and budget forecast, product gap evaluation, competitor and marketing intelligence research and analysis;•Established the corporate legal and compliance position, payment process readiness, and localisation for VIP/customer service, product and websites;•Created the Marketing Level business entry strategy (pre/post-regulation) for Canada in 2021 with a marketing spend plan circa $10 million for ATL/BTL channels;•Additional responsibilities included market research including brand health and benchmark, share of spend/voice, market share, establishing key drivers for the market/consumer behaviour, identified sponsorships, media partners, sports franchises, celebrity/ambassadors, and detailed marketing plan for Affiliates, SEO, PPC/ASA, Mobile and APP;•Introduced compliance software tools and became a member of the ‘Compliance Champion’ C-Level corporate team that drove marketing compliance strategy;•Spearheaded the creation of the Global Affiliate Department Strategy, determining entry markets, growth targets, ROI, KPIs and employee performance metrics;•Introduced an affiliate channel into India, Asia, and the US, hiring, training and mentoring affiliate managers and consultants;•Established the Affiliate function for Casino & Sports’ verticals launch in 14 new marketsLaunched an Affiliate Program called ’Stars Affiliate Club’ which echoed the organisation’s new vertical strategies;

Senior Manager – BRAND & PRODUCT MARKETING:- - - - - - - - - - - - - - - - - - - - - - - - - - - - ✅ Pioneered a 427% growth in customer acquisition and brand awareness growth to 94% within 2 yrs, while Amazon Prime became the leader in the E-commerce industry with 60%+ online market share, and eventually went on to become one of the fastest Unicorns of India.✅ Led the Go-To-Market Brand strategy and Media Planning with TV+Digital+Print+Influencer Marketing, to drive a 2x surge in signups within the first quarter!!✅ Pioneered omni-channel Product Marketing, from evolving the entire ecosystem from scratch to now engaging with 25M+ MAUs across 8+ channels!✅ Anchored the analytics for brand & product marketing campaigns, competitor & market researches across E-commerce channels