Director Of Communications / Public Information Officer (Pio)
Tacoma, Wa
• Official spokesperson on all matters of district business; counseled colleagues on how to speak with the press• Crafted sensitive messages pertaining to the district’s budget, capital projects, personnel, policies, programs, services, and positive press• Developed all system-wide digital and print communications to internal/external stakeholder populations• Developed content on website, social media channels, print media, presentations, and video production• Created communications plan and monitored effectiveness using qualitative and quantitative methods• Tailored communications to engage a highly diverse stakeholder population in a community of 50+ languages• Created and delivered presentations to a wide array of stakeholders• Planned and executed high-level meetings and events to represent the school system and its interests• Hosted policymakers at the local/state/national levels for agency tours and events• Community liaison, regularly meeting with constituents: taxpayers, business owners, government officials, etc.• Grant writer ($6+ million), legislative liaison ($4+ million), and publicly-voted school funding measure campaign manager ($280 million)Quote and speech writer for the superintendent; public relations counsel to superintendent and school board• Supervised the Safety, Security, and Emergency Management department, including its supervisor (dept. head)• Selected and managed PR agencies, contract lobbyist, graphic designers, and other vendors