Marketing And Business Development Manager
CurrentCurrent day-to-day work has been project managing the creation, development and launch of a brand new e-commerce website/platform for MGOC Spares Ltd.This has involved working closely with contractors to ensure the project development work is completed to specification, in a timely matter and on budget. Since launch this project has seen an increase of 180% in e-commerce sales, with a YOY growth projected IRO 30%. Other work involves:• Crafting and executing impactful marketing, sales, and promotional strategies.• Strengthening product branding initiatives by developing communication campaigns, promotional materials, market intelligence information, and databases for classic car market to maximise outreach.• Elevating company visibility and revenue streams through strategic employment of PPC, SEO, and digital advertising.• Managing the seamless coordination of e-commerce sales operations across multiple platforms to ensure consistency and efficiency.• Cultivating new customer acquisition strategies and diversifying product offerings through strategic business planning and product launches.• Amplifying advertisement exposure through skillful negotiation of rates and placements within relevant magazines.• Compiling and presenting detailed monthly and yearly sales reports.• Proactively engaging with existing clientele to drive repeat purchases and services