• Reached retail sales over $100M on 2024 and market share growth across LATAM, by expanding and/or optimizing distribution, improving retail spaces, brand location and brand executions.• Connect internally and externally in order to build long term partnership with distributors and retailers, and help the organization to deliver big and better products.• Lead a team of 4 direct reports, 2 sales managers and 2 trade-marketing in order to provide support to our clients in the region.• Lead Gross Margin improvements for LATAM capitalizing opportunities and/or executing strategic actions aligned with top management.• Maximize an investment budget of +$2M, and other resources available, in order to provide superior support to each brand within our portfolio.

Area sales manager responsible for growing market share and developing the Perfume business on local markets like Brazil, Paraguay and other Latam markets via distributors. Also responsible for growing Bvlgari perfume brand with the North America Travel Retail clients (DFA, DFASS, DFP, etc), Caribbean and Cruise lines. I am additionally leading the e-Commerce expansion and execution across the entire LATAM region.

• Responsible for developing Commercial Strategies to reach +80MM USD is retail sales for FY17, maintaining a Gross Profit, Days on inventory and investment levels in line with the established targets aligned on the Joint Business Plan (JBP).• Led our multifunctional team to perform individually and collectively above and beyond expectations, connecting internally and externally in order to create the most efficient and productive networking within Walgreens and Genomma Lab USA.

• Responsible for $25MM in sales and $1.2MM on budget investment. • Led expansion in Semi Selective Fragrance Business in Brazil, achieving over 5000 incremental shelves during the last 2 years.• Achieved a profitable business in Chile & Brazil in spite of severe financial crisis with both distributors for the last 2 years.• Led sales and market share growth in Guatemala, Nicaragua, Honduras, Salvador, Paraguay, Ecuador and Venezuela thru one direct report.

• Successfully improved sales fundamentals in key costumer in Caracas Region: MAKRO, Farmatodo, food channel (-10pp avg in Out of Stock reduction, +2.8 pp in Share of Shelf gain and significant improvement on Share of displays)• Successful sales result, growing +5pp ahead of Country results, leading a team with 4 direct reports.• Successfully applied Shopper Based Design principles on top categories: Fabric&HC, Baby Care, Hair Care and Blades &Razors.

• Developed business plans and strategies with P&G’s Top regional customers (+220 stores across the region, $117M/year retail sales). Owned a budget of $5.8M. Direct Reports: 4 Indirect Reports: 19• Led negotiation for Commercial agreements with key accounts that allowed to standardize product display, shelving and in-store execution across all retailer’s stores