William Rawson Email & Phone Number

Manchester, England, Gb

Liverpool, England, United Kingdom

Manchester, England, United Kingdom

• Responsible for the final artwork output of all jobs leaving the studio, both print and digital for numerous national and international companies and brands including Essity (Plenty, Cushelle, TENA), O2, Kellogg’s, Symington’s, Adobe, Braun, etc.• In-depth experience building and working on creatives for both brands and brand partnerships, most recently between Batchelors and DC Comics/Warner Bros.• Editing, proofing and pre-flighting all printed media including colour and profile corrections, ink density management, image retouching, spot colour channel replacement, etc. Ensuring that every part of the document is to correct retailer spec and without error each and every time.• Development of campaign guidelines to introduce creatives and instruct on their proper use, colour breakdowns, typography, dos and don’ts, etc.• Creation of animated digital 6-sheets, sizzle reels, web banners, microsites, etc. Optimising all at every stage to ensure maximum impact/best practice for all screen sizes and on all devices whilst conforming to all brand/media guidelines.• Solely responsible for the rapid and accurate production of all Print Ready output for clients. With a maximum turnaround time of 2 working days and for in-store/online use, these jobs include magazine ads, online banners, 6-sheets, and more.• Keeping a categorised and in-depth collection of current brand guidelines and assets for use in creatives.• Travelling to, setting-up and taking all on location photography/videography for all live creatives and campaigns. This includes both the photo/videography itself and the post-shoot editing with Adobe Lightroom, After Effects and Premiere Pro.• Self-led training has also provided the offering of 3D modelling and texturing with the application Blender. Typical uses include 3D mock-ups of packaging, POS, trade stands, etc.

Manchester, Greater Manchester, United Kingdom

Stockport, United Kingdom

Responsible for the accurate artworking of all sportswear goods from elite playing jerseys to shorts, socks, etc for domestic & local clubs and international teams alike.Creation of licensed team playing kit, examples of which include the Cardiff Blues 1st, Alternate, & 3rd team kit, all supporters jerseys and Bath Rugby’s 2016 charity match playing jerseys.Creation of rules and the accurate grading of sublimated garment designs across all fit types from age 4 all the way up to 6XL, ensuring designs not only scale & match correctly but also, where a design is based on a cut & sew piece, they match proportionately to their non-sublimated counterparts. Set-up & constant maintenance of master garment panel templates. This includes calculating and applying all technical specifications such as seam allowances, safe to print areas, etc.Sole management of online interactive ‘design your own’ system. Working to set-up new garments, allocate correct trims/colours & the correct and comprehensive cataloguing of all products globally for each of the individual markets.Liaising with all factories to acquire correct, up-to-date information in order to provide an extensive garment/trim portfolio to be used as a guide to all design, sales and customer service teams, resulting in less queries & faster job turn around times.Presentation and management of the annual All Schools rugby development design workshops. Working with 4-15 schools per workshop across a 6-week period to help inform, inspire & guide students in to creating their own unique school jerseys.

Wigan, England

Delivered seasonal graphic design concepts for bicycles, packaging and accessories for both Universal Cycles wholesale business and Sports Direct.Responsible for creating accurate, to scale artwork through the use of frame drawings and samples.Created relevant and effective designs in keeping with each individual brand’s style guidelines across all mediums.Liaised daily with far eastern manufacturers to ensure all design aspects were both visually and technically correct and progressed without delay.Visited and exhibited at trade shows throughout the UK to conduct design/trend research and received consumer insight into current and upcoming product lines.Worked closely with product, merchandising and sales to ensure designs were commercial as well as creative.Checked pre-production and production goods to ensure that all aspects of the product had been created to design spec.

Ba(Hons), Graphic Design, 2:1

Hnd Graphic Design, Graphic Design, Pass