William Reeser Email & Phone Number

Williamsburg, Va.

Experienced Executive who led several Operations within PepsiCo that delivered consistent operating efficiencies and profit plan over several years. Also at PepsiCo, Bill managed Sales Organizations that delivered share growth and margin expansion on a consistent basis. As Chief Customer Officer for The Imagine Group, Bill was brought in this Private Equity backed company during a time a significant change to reorganize and focus the selling teams on common goals. While there he exercised his General Management skills in absence of a COO to bring the Operations and Selling Organizations together.Served on the Board of Walsingham Academy, previous Board Member of Christopher Newport University's Luter School of Business, WV and Va Soft Drink Associations.

Shakopee, Minnesota

Chief Customer Officer for The Imagine Group, leading a team of Sales Executives and print industry experts to match client needs with creative solutions. State of the art production centers in Burbank, Cal., Shakopee, Minn., Minneapolis, Minn., Chicago, Ill. and Charlotte, NC.

Columbia, Maryland

Retained to lead team of nine direct-reports, including eight managers, 30 indirect reports and managed top line billion-dollar budget. Strategically directed retail sales, marketing performance programs, and a differentiating business in highly competitive market. Achieved corporate profit margins and goals through relationship building, competitive product pricing, innovative packaging and optimal location planning. ✔ Strategic Alliance Development – maximized and built key client relationships which linked corporate objectives, initiatives, and solutions with client agendas. ✔ Sales Management – delivered top-line profits and share growth, a profit margin of 2% and exceeded volume plan by 700,000 units. ✔ Marketing Strategy – developed, implemented, and successfully executed strategic planning goals for Fortune 100 company.✔ Brand Architect – designed well-conceived sales and marketing strategies that expanded market presence and outperformed competition.✔ Customer Experience – led turnaround of major customer service issue that impacted multiple markets.

Newport News, Va

Promoted to direct one of top five markets in US as part of national realignment. Directed 1,500 employees in Virginia and parts of Tennessee. Responsible for 50 million units, 3 production plants and 14 distribution centers.✔ Established a quarterly people assessment process that upgraded the talent level of our frontline organization and middle management.✔ Strategically removed inventory from three locations which reduced cost and increased in-stock conditions through the development of a cross dock strategy.✔ Led the country for highest improvement in employee morale; achieved #1 ranking for two years and top five ranking for five years. ✔ Developed and implemented weekend service which improved the service scores 200%.

Newport News, Va

Promoted to run one of the largest markets in PBG with 700 employees, six delivery locations, one plant that produced 30 million units and a marketing equipment warehouse. Recognized for the top MU in the country three of the five years and number one in how employees felt about working for company four of the five years.

Plano, Tx

Selected to lead up the first Walmart team at PBG. Led and created the go to market strategy in alignment with PepsiCo. Created a program called Walmart University which taught the entire system how to be successful in dealing with the largest, fastest growing customer. Grew substantial volume, share and profits which contributed over 100% of company’s top-line growth all three years.

Somers, Ny