William Rice Email and Phone Number
With over 13 years of experience in leading digital marketing operations, I am a passionate and innovative professional who delivers results that improve conversions and advocacy efforts. I currently work as the Senior Director of Marketing Operations at Pure Flix Entertainment LLC, where I am responsible for the collaboration and execution of digital marketing strategies to deepen member loyalty, increase engagement, and enhance the member experience.I have a strong background in digital design, marketing automation, digital strategy and conversion rate optimization, and team leadership. I have implemented companys' digital marketing automation solutions, developed web philosophy and digital design principles, and introduced an optimization solution for the website and landing pages. I also directly supervise a highly creative team of designers, developers, and analysts, leveraging my technical and marketing expertise to build trust and improve the organization's culture. My mission is to leverage data-driven results to improve all aspects of digital marketing and design, and to create user-centric journeys that align with the company's vision and values.
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Senior Director Of Marketing OperationsPure Flix Entertainment Llc Nov 2020 - PresentScottsdale, Arizona, UsResponsible for the collaboration and execution of digital marketing strategies to deepen member (customer) loyalty, increase engagement, establish clear pathways to convert leads to members and develop digital tools (landing pages, gated offers, pillar pages, content resources) to enhance the member experience. As such, the Director will lead a highly creative team in writing, crafting and distributing content. Additionally, the Director will collaborate with marketing peers and stakeholders to ensure communications content is integrated across all channels. Key objectives for this role include maintaining email best practices, health and hygiene, enhancing site experiences, converting new and retargeted leads, reactivation of canceled members, increased retention and reduced churn.
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Senior Director Of Digital Data & DesignAlliance Defending Freedom Jan 2010 - Nov 2020Scottsdale, Az, UsDirectly supervise a team consisting of designers, developers, and analysts to leverage technologies to improve the digital marketing strategy for the organization. Developed company’s website and digital marketing components, as well as maintain all digital data collection systems, tracking overall performance for the website, emails, and other digital marketing efforts.• Implemented the company’s digital marketing automation solution (Pardot), increasing overall engagement with digital campaigns and marketing efforts.• Developed Web philosophy and digital design principles to maintain brand consistency and improve company’s presence.• Introduced an optimization solution for analysis of digital components to allow for continuous improvements resulting in growth in acquisition, engagement and revenue.• Leveraging latest digital design and marketing trends, increased online revenue 200% since 2014, $1.7 million to $5.1 million annually, with year over year double digit increases.
William Rice Education Details
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Collins CollegeComputer Animation
Frequently Asked Questions about William Rice
What company does William Rice work for?
William Rice works for Pure Flix Entertainment Llc
What is William Rice's role at the current company?
William Rice's current role is Senior Director of Marketing Operations | Great American Pure Flix.
What schools did William Rice attend?
William Rice attended Collins College.
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