William S. Email & Phone Number

New Orleans, Louisiana, US

Mason, OH, US

• Developed and implemented annual sales strategy and tactics for all channels, sales team, brokers and distributors in order to deliver profitable, gross revenue while achieving EBITA and trade fund spending goals. Led.
• Provided competitive brand and category-level analysis and predictive impact and provided recommended brand strategy changes.
• Worked with C-suite on new acquisitions, in due diligence and integration. Prepped and positioned brands for sale.Corporate:
• Achieved EBITDA and growth year YoY for all brands.
• Streamlined broker network from 20+ to one key broker partner resulting in improved communication and KPI execution and a 20% commission rate decrease.Crystal Deodorant
• Achieved highest revenue quarter (Q1 2023) for the brand since inception.

Los Angeles, CA, US

• Responsible for Walmart North America, US Grocery, Natural & Drug Channels along with Canada (all channels and classes of trade). Managed and led a team of four direct reports with a focus on continued development.
• Achieved combined Grocery, Natural and Canada Revenue growth of 210% with a CAGR of 21%.
• Gained over 250,000 points of distribution, from 2018-2021, including successful launches at Kroger, Whole Foods, Walmart US and Walmart Canada.
• Initiated Walmart US T2T leading to an omni channel launch in Baby Personal Care, Diapers and Wipes.
• Drove assortment increase for Walmart Canada of +10 items including the first placement of Honest diapers, +2 Baby Wipes & +2 Baby Personal Care items, doubling the Honest total.
• Redesigned and deployed the complete go-to-market strategy for Canada (all channels), including personnel and brokerage coverage, distribution model, pricing structure, and customer business planning process resulting.

Lakeville, MN, US

• Complete ownership of the Dollar Channel business plan from strategy development to execution for the RTE cereal category across four major retailers with combined annual sales of $60 million+ (Dollar General, Family.
• Led consolidation efforts among dollar channel retailers resulting in successful single vendor strategy for combined Post & Malt-O-Meal (MOM) companies.
• Delivered total Dollar Channel profit increase of 18% by improving both mix and promotional tactics, leading the organization among all channels in both profit contribution and profit improvement.
• Achieved a 57% increase in Dollar General authorized items in the RTE Cereal Category resulting in 42% volume growth and net price per pound increase of +12%.
• Led cross functional product development, packaging, and pricing for three new MOM brand items.
• Initiated Supply Chain consolidation project with Dollar General and Family Dollar to reduce inventory and increase turns resulting in improved operating costs for both parties.

Ewing, New Jersey, US

• Managed Household and Pet portfolios for Dollar General with combined category sales of $165 million. Full ownership of strategic planning, forecasting, sales plan attainment, and competitive analysis. Managed business.
• Optimized trade spending practices resulting in 75% overspend reduction.
• Improved profitability and mitigated risk by introducing expanded lead times, from two to eight months.
• Led category review process that resulted in 20% increase in points of distribution for cat litter product and expansion of liquid laundry detergent shelf space by 25%.
• Spearheaded senior level top-to-top meeting which resulted in commitment to senior leadership involvement on a quarterly basis, alignment of mutual sales goals, and longer lead time agreement.
• Named Dollar General Vendor of the Year 2015 for Household Products.

St Louis, Missouri, US

• Drove $65 million in annual revenue through managing the Post Cereal portfolio with direct key accounts (Dollar General, Family Dollar and Dollar Tree), plus broker organizations handling national sales to C-stores and.
• Achieved volume and profit goals through penetrating key retail decision makers to sell-in new product offerings, identifying opportunities, developing action plans, and collaborating to build market share.
• Developed and executed channel strategy for C-stores including AMPS objectives and business planning.
• Drove 800% sales growth for Dollar Tree by developing and executing a program to move aged and discontinued product onto their shelves.
• Expanded SKUs at Family Dollar by 40%, resulting in 20% sales growth.
• Gained +20k C-Store distribution points, including the addition of 8,000 7-11 stores over a 2-year period.

Jacksonville, FL, US

• Managed and led a team of 12 direct reports in category management and advanced analytic/insight initiatives within the Military channel. Conducted client business reviews, retailer category reviews, new item.
• Established relationships with Senior Management at the Defense Commissary Agency (DeCA) representing MARS Pet products ($20 million) and MARS Food products ($4.5 million).
• Achieved sales and share growth across categories +4%.
• Led new business development efforts securing over $500 million in annual sales across 20 new clients for the Acosta Military Team resulting in a 60% increase to base sales.
• Created the first fully operational Analytics & Insights Department within the Military channel.
• Recipient of the Acosta Chairman’s Award in 2010.

Jacksonville, FL, US

• Represented the Clorox business at Meijer and across the Midwest managing over $75 million in annual sales. Complete ownership of the quota, share objectives, trade fund management, and all MAPS objectives. Handled.
• Optimized annual business plan resulting in a trade fund efficiency improvement of 25% in ROI.
• Selected as the only Acosta representative for the Clorox Advisory Team on trade fund management and restructuring process (2008).
• Recipient of Acosta Chairman’s Award in 2004.
• Named Clorox Team of the Year (Meijer) in 2004 & 2008.
• Multiple Business Manager of the Year nominations for the Clorox Co. (Top 5 US).

Jacksonville, FL, US

• Managed and executed over $80 million in annual sales (2002-2004) representing HJ Heinz Frozen Foods, Sara Lee Frozen Foods, Nestle Refrigerated Dairy, and HP Hood Dairy.Selected Achievements:
• Created and implemented trade fund strategy for HJ Heinz reducing trade spend by 20%, while achieving quota.
• Achieved “Gold” standard MAPS, trade fund objectives, and share growth for Nestle Beverage.
• Negotiated the expansion of Heinz Infant Feeding into the Miami Winn-Dixie market netting a 500,000-case gain and 18% increase over annual base sales in addition to expelling a key competitor.
• In 2000 gained status as the youngest equity holder among 200 shareholders.
• Recipient of the Heinz Top “Go for Green” Award for largest Infant Feeding business at Wal-Mart, 2002.

Jacksonville, FL, US