William Shuttle Email & Phone Number

London Area, United Kingdom

Toronto, Ontario, Canada

• Orchestrated strategic marketing initiatives for BP's takeout and delivery segment across our 400 locations in Canada while overseeing both proprietary channels and partnerships with industry-leading third-party.
• Directed comprehensive management of Boston Pizza's annual gift-card business, successfully driving sales and marketing activities
• Managed collaborative efforts with third-party agency partners, steering the development of marketing content for national… Show more
• Managed collaborative efforts with third-party agency partners, steering the development of marketing content for national campaigns, including impactful TV ads and prestigious sports partnerships Show less

• Lead the new product development process, including managing external manufacturers, R&D, finance, sales, and media teams to ensure a successful and timely product launch
• Manages sales strategy for all e-commerce (Amazon, Shopify...etc.) and in-store activity
• Continuously optimizing product profitability by analyzing brand positioning, performance specifications, COGS, price parameters, market applications and sales estimates
• Developed a multi-channel digital marketing… Show more
• Developed a multi-channel digital marketing strategy across all social media accounts and diversified marketing spend to achieve the maximum impressions to targeted consumers Show less

Greater Toronto Area Metropolitan Area

*Portfolio management now extended to both the US and Canadian markets

Toronto, Canada Area

• Product Management:
• Managed a diverse portfolio with over 100+ products ranging from stationary, such as school products & professional drafting products, to intermediate art products, such as colour pencils, markers, and modelling clay.
• Led cross-functional teams to launch to market 30+ customer-specific products from conception to launch
• Managed relationships with external agencies to launch to market a national digital marketing campaign that included YouTube, Social, and… Show more Product Management:
• Managed relationships with external agencies to launch to market a national digital marketing campaign that included YouTube, Social, and digital banner ads.Sales Management:
• Directly managed relationships with buyers at national retailers

Jeddah Governorate, Saudi Arabia

Facilitated strategic leadership workshops by guiding management level employees to improve their leadership skills, communications strategy, and goal oriented behavior through the use of seminars and group activities.

Toronto, Canada Area

Toronto, Canada Area

• Brand Management:
• Created FY18 Brand Plan for Live Clean, allocated strategic marketing spend across the brand with mass media campaigns, sampling programs, launch innovations, and consumer shows
• Drove PC BU (R&D, Production, Sales, and Finance) to ensure new product development met P&L brand hurdles and natural free-from formulations and launched 11 SKUs to market in FY17.
• Liaised with media agencies to ensure consistent brand massaging when executing print, digital, TV and… Show more Brand Management:
• Liaised with media agencies to ensure consistent brand massaging when executing print, digital, TV and sampling programs for Live Clean
• Planned and executed consumer shows to elevate brand awareness to target consumersPortfolio:Personal Care

Toronto, Canada Area

• Spearheaded grant proposal applications by developing a business plan using market entry and competitor analysis, financial planning, and consumer profiling.
• Develops strategic plans for new business initiatives and market entry
• Brand development through product design strategy and Social Media content creation and monitoring.

Toronto, Canada Area

• Provides support and assistance to client business operations regarding media strategy by having a strong understanding of CPG business strategy and branding operations
• Conducts extensive CPG industry consumer data collection and analysis through Nielsen, CRM Infosys, Comscore and other data platforms that lead to accurate IYA and SOV calculations.
• Formulates strategy reports and recommendations for media placement and spend dollars based off competitor and consumer data analysis… Show more
• Formulates strategy reports and recommendations for media placement and spend dollars based off competitor and consumer data analysis.
• Ensures effective and timely delivery of creative assets (TV, Digital, Print) from creative agencies to market Show less

United Arab Emirates

• A team consultancy project taken on at the request of Ghantoot (Abu Dhabi, UAE), working virtually with a diverse group of peers from 6 different countries. Virtual communication skills and organizational tools were.
• Worked closely with an executive from Ghantoot, and was given the task of assessing the companies capability to move into the Iraqi market.
• Identified business opportunities in Iraq by analyzing both internal and external factors of the company and the… Show more
• Identified business opportunities in Iraq by analyzing both internal and external factors of the company and the industry.
• Utilized analytical tools and indicators such as: PESTEL, SWOT, VRIO Framework, 5 Forces, Consumer analysis and Financial analysis. Show less

Halifax, Canada Area

• Creating, implementing, and measuring the success of:
• Direct Marketing Activities - creation of advertisements
• Communications strategyManagement of the Marketing Budget - Advanced Microsoft Excel skills utilizedMarketing concept creation and presentation - Strong presentation and PowerPoint skills utilized
• Management of cross-functional teams to ensure successful integration of marketing strategies

London, United Kingdom

• Privately trained facilitator of exclusive luxury events for top clients
• Understanding consumer needs, preferences and tastes
• Exposed to fast pace and innovative work environment that included working with celebrities and other VIPs. Ex Events: Private event for head of Deutsche Bank, Private Boxes at Royal Ascot…etc

London, United Kingdom

• Responsible for gathering market data and market analysis
• Pitched innovative solutions to company executives, focusing on integrating Elexu technology into new market segments.
• Strategized options for product extension into new markets: Collaborated with clients directly, led team brainstorming sessions
• Skills developed: First-contact communication (telephone/email/ Face to face), follow-up protocol, Microsoft Excel and Word, and interpersonal skills
• Fast-pace working… Show more
• Fast-pace working environment in a new industry that required creative thinking and innovative ideas incorporating technology, business owners and consumers. Show less

Halifax, Canada

• Essential Duties and Responsibilities
• Responsible for the development of schedules
• Research logistics of other successful case competitions
• Cost sourcing, budget creation
• Marketing Campaign design
• Creation of a Marketing Plan for the Competition

Master Of International Business, Business, Management, Marketing, And Related Support Services

• Courses Included: Business in the Global Economy, Global Strategy, International Marketing Strategy, International Operations.

Education record

• Courses Included: Excellence in Luxury Retail, Luxury Brand Management, and Luxury Marketing • Team Based Project: The creation of.

Bachelor Of Management, Environmental Sustainability And Resource Management, Gpa 3.7

Activities and Societies: Return on community marketing competition head of logistics, Net impact society head of marketing and.