William Sitch Email and Phone Number
Action-oriented business and engineering leader. Startup veteran; comfortable with ambiguity; motivated and driven; team builder; data-driven critical thinker; life-long learner.
Main Street Autonomy
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Chief Business OfficerMain Street Autonomy Aug 2022 - PresentPittsburgh, Pa, UsMSA makes sensor calibration, localization, and mapping software that improves robot performance and expands ODD. Our solutions use any combination of sensors, are easy to configure and simple to use, operate indoors and outdoors, and deliver industry-leading accuracy.If your business is limited by your robot's positional accuracy or where your robots can operate, contact me to learn how MSA can help. -
Director Of Business DevelopmentUhnder, Inc. Feb 2021 - Aug 2022Austin, Tx, UsGlobal business development for 4D digitally modulated radar sensors. -
FounderGo Faster Coaching Feb 2018 - Feb 2021Founder and lead developer of an athletic coaching service.Full-stack developer of cloud-based application software based on web-, storage-, and message-triggered microservices leveraging third-party APIs, integrating authentication and identity management, SQL and noSQL databases, cloud storage, task queues, MMS messaging, and associated modern software development practices.Developed with Python, Node.js, Dart/Flutter, Vue, HTML and CSS/SCSS, UI design, asynchronous task management, SQL query design, database design, data cleansing, database performance optimization, data analytics and logging.
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Regional Sales Manager - Sf Bay Area & Pacific NorthwestNi (National Instruments) Jan 2019 - Jan 2021Austin , Texas, UsTeam leader of account managers and field application engineers covering Facebook, Apple, Amazon, Microsoft, Google, Tesla, SpaceX, Blue Origin, Boeing, NASA, and others.• Led team to 21% YoY sales growth in 2019, including 52% YoY increase in ACV for software and professional services; awarded 2019 President's Club “Americas Sales MVP” and Exceptional ranking on the Sales Performance Bonus program• Drove 170%+ YoY sales growth in 2020 at an enterprise transportation account by leading an organizational-wide response to their Linux software requirements• Grew all-new logo/group pipeline by $5.1M and added 2,500+ new contacts through an innovative BU-sponsored prospecting challenge (sales enablement) program in 2020• Led first enterprise-level resident engineer and other professional service engagements -
Director Of Industry And Solutions MarketingKeysight Technologies Dec 2017 - Sep 2018Santa Rosa, California, UsHired and led five globally distributed thought-leadership and content marketing teams responsible for driving demand generation in 5G, Automotive & Energy, Internet of Things, Datacenters & Infrastructure, and Network Visibility and Security. Reported to CMO. • Increased MQLs by 11.5% (and increased MQL value by 15%) through a new web presence, new marcom, and tradeshow activities developed by my team -
Global Business Development Manager, Network AccessKeysight Technologies Mar 2016 - Dec 2017Santa Rosa, California, UsManaged EMEAI, AMER, APAC, and GC teams of BDMs, application engineers, and marketing managers responsible for a $230M 5G wireless communications business. Drove strategic planning function. Responsible for customer success with complex solutions. • Increased 2017 orders by 7.5% YoY with a new multi-touch customer engagement strategy and a new virtual demo go-to-market strategy for product launches -
Business Development Manager, Digital And Photonic TestKeysight Technologies May 2012 - Jun 2016Santa Rosa, California, UsManaged a cross-functional team of BDMs and application engineers responsible for a $70M high-speed digital business. Technical contributor. Owned key customer relationships.• Increased 2015 sales by 45% YoY with an industry-leading new product launch• Increased 2014 sales by 25% YoY with a new customer engagement strategy• Improved solution capability with new measurement science software I wrote -
Vice President Of SalesCentellax Aug 2011 - May 2012Aliso Viejo, Ca, UsLed global sales, support, and service teams, reporting to CEO. Managed a multi-channel go-to-market strategy including direct sales in the US and China, more than 20 manufacturers’ representatives, and distributors.• Divested Centellax T&M business to Keysight Technologies in 2012 at a significant multiple of sales. Presented to buyers as part of the four-person executive team.• Carried (and exceeded) the largest quota on the sales team -
Director Of Test SolutionsCentellax Aug 2009 - Aug 2011Aliso Viejo, Ca, UsConceived and led the development of a new software product that transformed our business model and more than doubled our hardware-only ASPs. I secured the internal funding, managed project financials, validated the concept with key customers, managed the product development, and designed our go-to-market strategy for the product launch. -
Director Of SalesCentellax Mar 2005 - Aug 2009Aliso Viejo, Ca, UsHired, developed, and directed inside sales and field sales teams. Hired, trained, and managed manufacturers’ reps and distributors. Developed marketing strategy, including website, marcom, and advertising. Administered Salesforce, e-commerce website, marketing automation, ERP and BI dashboards, and other sales and marketing tools. -
Application And Design EngineerCentellax Apr 2002 - Apr 2005Aliso Viejo, Ca, UsProvided application support across three lines of business. Developed product-related marcom material: datasheets, technology primers, application notes, and advertisements. Designed and implemented Centellax website.Designed high-speed circuits and packages for 40Gb/s modulator drivers. Integrated MMICs into modules, optimized product performance, and successfully transitioned these R&D efforts into Centellax’s most profitable product. -
Engineering Assistant, Design Assistant, And Design EngineerNortel Networks Sep 1998 - Mar 2002CaDesign Engineer (2000-2001). Modeling, design, and test of electronic packages.Design Assistant (1999). Performed feasibility studies and designed tuning structures.Engineering Assistant (1998-1999). Production prime for microelectronic components. -
Sessional LecturerCarleton University Sep 1999 - May 2001Ottawa, Ontario, CaTaught and supervised two fourth-year engineering classes with 18 students per year. Acquired funding, built curriculum, designed labs, and assisted students in building small mobile autonomous robots.• 1999-2000: RoboFlag, autonomous robots playing "capture the flag"• 2000-2001: RoboTag, autonomous robots playing "tag" with flashlights
William Sitch Education Details
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Stanford UniversityEngineering -
University Of California, Davis - Graduate School Of ManagementGeneral -
Carleton UniversityElectronics And Communications Engineering -
Carleton UniversityElectronics And Communications Engineering
Frequently Asked Questions about William Sitch
What company does William Sitch work for?
William Sitch works for Main Street Autonomy
What is William Sitch's role at the current company?
William Sitch's current role is Sensor calibration, localization and mapping | Chief Business Officer at MSA.
What schools did William Sitch attend?
William Sitch attended Stanford University, University Of California, Davis - Graduate School Of Management, Carleton University, Carleton University.
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