William Sitch
AeroLeads people directory · profile

William Sitch Email & Phone Number

Sensor calibration, localization and mapping | Chief Business Officer at MSA at Main Street Autonomy
Location: San Francisco Bay Area, United States 13 work roles 4 schools
LinkedIn matched
✓ Verified Jul 2026 3 data sources Profile completeness 86%

Contact Signals

LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Sensor calibration, localization and mapping | Chief Business Officer at MSA
Location
San Francisco Bay Area, United States

Who is William Sitch? Overview

A concise factual answer block for searchers comparing this professional profile.

Quick answer

William Sitch is listed as Sensor calibration, localization and mapping | Chief Business Officer at MSA at Main Street Autonomy, based in San Francisco Bay Area, United States. AeroLeads shows a matched LinkedIn profile for William Sitch.

William Sitch previously worked as Chief Business Officer at Main Street Autonomy and Director Of Business Development at Uhnder, Inc.. William Sitch holds Robotics And Autonomous Systems Graduate Program, Engineering from Stanford University.

Company email context

Email format at Main Street Autonomy

This section adds company-level context without repeating William Sitch's masked contact details.

Main Street Autonomy

Review company-level records connected to William Sitch before choosing the right outreach path.

Profile bio

About William Sitch

Action-oriented business and engineering leader. Startup veteran; comfortable with ambiguity; motivated and driven; team builder; data-driven critical thinker; life-long learner.

Current workplace

William Sitch's current company

Company context helps verify the profile and gives searchers a useful next step.

Main Street Autonomy
Main Street Autonomy
Sensor calibration, localization and mapping | Chief Business Officer at MSA
AeroLeads page
13 roles

William Sitch work experience

A career timeline built from the work history available for this profile.

Chief Business Officer

Current

Pittsburgh, Pa, Us

MSA makes sensor calibration, localization, and mapping software that improves robot performance and expands ODD. Our solutions use any combination of sensors, are easy to configure and simple to use, operate indoors and outdoors, and deliver industry-leading accuracy.If your business is limited by your robot's positional accuracy or where your robots can operate, contact me to learn how MSA can help.

Aug 2022 - Present

Director Of Business Development

Austin, Tx, Us

Global business development for 4D digitally modulated radar sensors.

Feb 2021 - Aug 2022

Founder

Go Faster Coaching

Founder and lead developer of an athletic coaching service.Full-stack developer of cloud-based application software based on web-, storage-, and message-triggered microservices leveraging third-party APIs, integrating authentication and identity management, SQL and noSQL databases, cloud storage, task queues, MMS messaging, and associated modern software development practices.Developed with Python, Node.js, Dart/Flutter, Vue, HTML and CSS/SCSS, UI design, asynchronous task management, SQL query design, database design, data cleansing, database performance optimization, data analytics and logging.

Feb 2018 - Feb 2021

Regional Sales Manager - Sf Bay Area & Pacific Northwest

Austin , Texas, Us

Team leader of account managers and field application engineers covering Facebook, Apple, Amazon, Microsoft, Google, Tesla, SpaceX, Blue Origin, Boeing, NASA, and others.• Led team to 21% YoY sales growth in 2019, including 52% YoY increase in ACV for software and professional services; awarded 2019 President's Club “Americas Sales MVP” and Exceptional ranking on the Sales Performance Bonus program• Drove 170%+ YoY sales growth in 2020 at an enterprise transportation account by leading an organizational-wide response to their Linux software requirements• Grew all-new logo/group pipeline by $5.1M and added 2,500+ new contacts through an innovative BU-sponsored prospecting challenge (sales enablement) program in 2020• Led first enterprise-level resident engineer and other professional service engagements

Jan 2019 - Jan 2021

Director Of Industry And Solutions Marketing

Santa Rosa, California, Us

Hired and led five globally distributed thought-leadership and content marketing teams responsible for driving demand generation in 5G, Automotive & Energy, Internet of Things, Datacenters & Infrastructure, and Network Visibility and Security. Reported to CMO. • Increased MQLs by 11.5% (and increased MQL value by 15%) through a new web presence, new marcom, and tradeshow activities developed by my team

Dec 2017 - Sep 2018

Global Business Development Manager, Network Access

Santa Rosa, California, Us

Managed EMEAI, AMER, APAC, and GC teams of BDMs, application engineers, and marketing managers responsible for a $230M 5G wireless communications business. Drove strategic planning function. Responsible for customer success with complex solutions. • Increased 2017 orders by 7.5% YoY with a new multi-touch customer engagement strategy and a new virtual demo go-to-market strategy for product launches

Mar 2016 - Dec 2017

Business Development Manager, Digital And Photonic Test

Santa Rosa, California, Us

Managed a cross-functional team of BDMs and application engineers responsible for a $70M high-speed digital business. Technical contributor. Owned key customer relationships.• Increased 2015 sales by 45% YoY with an industry-leading new product launch• Increased 2014 sales by 25% YoY with a new customer engagement strategy• Improved solution capability with new measurement science software I wrote

May 2012 - Jun 2016

Vice President Of Sales

Aliso Viejo, Ca, Us

Led global sales, support, and service teams, reporting to CEO. Managed a multi-channel go-to-market strategy including direct sales in the US and China, more than 20 manufacturers’ representatives, and distributors.• Divested Centellax T&M business to Keysight Technologies in 2012 at a significant multiple of sales. Presented to buyers as part of the four-person executive team.• Carried (and exceeded) the largest quota on the sales team

Aug 2011 - May 2012

Director Of Test Solutions

Aliso Viejo, Ca, Us

Conceived and led the development of a new software product that transformed our business model and more than doubled our hardware-only ASPs. I secured the internal funding, managed project financials, validated the concept with key customers, managed the product development, and designed our go-to-market strategy for the product launch.

Aug 2009 - Aug 2011

Director Of Sales

Aliso Viejo, Ca, Us

Hired, developed, and directed inside sales and field sales teams. Hired, trained, and managed manufacturers’ reps and distributors. Developed marketing strategy, including website, marcom, and advertising. Administered Salesforce, e-commerce website, marketing automation, ERP and BI dashboards, and other sales and marketing tools.

Mar 2005 - Aug 2009

Application And Design Engineer

Aliso Viejo, Ca, Us

Provided application support across three lines of business. Developed product-related marcom material: datasheets, technology primers, application notes, and advertisements. Designed and implemented Centellax website.Designed high-speed circuits and packages for 40Gb/s modulator drivers. Integrated MMICs into modules, optimized product performance, and successfully transitioned these R&D efforts into Centellax’s most profitable product.

Apr 2002 - Apr 2005

Engineering Assistant, Design Assistant, And Design Engineer

Ca

Design Engineer (2000-2001). Modeling, design, and test of electronic packages.Design Assistant (1999). Performed feasibility studies and designed tuning structures.Engineering Assistant (1998-1999). Production prime for microelectronic components.

Sep 1998 - Mar 2002

Sessional Lecturer

Ottawa, Ontario, Ca

Taught and supervised two fourth-year engineering classes with 18 students per year. Acquired funding, built curriculum, designed labs, and assisted students in building small mobile autonomous robots.• 1999-2000: RoboFlag, autonomous robots playing "capture the flag"• 2000-2001: RoboTag, autonomous robots playing "tag" with flashlights

Sep 1999 - May 2001
4 education records

William Sitch education

Robotics And Autonomous Systems Graduate Program, Engineering

Stanford University

Master Of Business Administration (M.B.A.), Business Administration And Management, General

University Of California, Davis - Graduate School Of Management

Master Of Applied Science (M.A.Sc.), Electrical, Electronics And Communications Engineering

Carleton University

Bachelor Of Engineering (B.Eng.), Electrical, Electronics And Communications Engineering

Carleton University
FAQ

Frequently asked questions about William Sitch

Quick answers generated from the profile data available on this page.

What company does William Sitch work for?

William Sitch works for Main Street Autonomy.

What is William Sitch's role at Main Street Autonomy?

William Sitch is listed as Sensor calibration, localization and mapping | Chief Business Officer at MSA at Main Street Autonomy.

Where is William Sitch based?

William Sitch is based in San Francisco Bay Area, United States while working with Main Street Autonomy.

What companies has William Sitch worked for?

William Sitch has worked for Main Street Autonomy, Uhnder, Inc., Go Faster Coaching, Ni (National Instruments), and Keysight Technologies.

How can I contact William Sitch?

You can use AeroLeads to view verified contact signals for William Sitch at Main Street Autonomy, including work email, phone, and LinkedIn data when available.

What schools did William Sitch attend?

William Sitch holds Robotics And Autonomous Systems Graduate Program, Engineering from Stanford University.

Find 750M verified contacts

Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.