William founded Smart Design Studio in 1997, which quickly gained a reputation as a multi-disciplinary design studio of excellence. His approach to design is holistic, combining both architectural and interior design with a passionate attention to detail which has come to the fore in a series of product designs. As Creative Director, William is directly involved in each project, and is continuously exploring ideas in his work relating to flexibility, contemporary living and the merging of art… Show more William founded Smart Design Studio in 1997, which quickly gained a reputation as a multi-disciplinary design studio of excellence. His approach to design is holistic, combining both architectural and interior design with a passionate attention to detail which has come to the fore in a series of product designs. As Creative Director, William is directly involved in each project, and is continuously exploring ideas in his work relating to flexibility, contemporary living and the merging of art and architecture. Since 1997, this has resulted in a diverse compilation of modern residential, commercial and cultural projects, each maintaining coherent design sensibility whist having a sense of innovation.His buildings have received critical acclaim and prestigious awards, such as the AIA Architecture Award for Adaptive Re-use for Smart Design Studio's headquarters on Bourke Street, the AIA Milo Dunphy Award for Sustainable Architecture for APRA-AMCOS and the AIA Interior Architecture Award for the Mansfield Appleton Residence. His design for the Singapore Art Gallery was shortlisted in the top 5 of an international design competition for its reconstruction. Show less

- Olympic Park Rail Station, Homebush Bay, NSW- North Sydney Olympic Pool, North Sydney, NSW- Sydney-Canberra High Speed Train Link, NSW

- Jubilee Line Underground Rail Station, Docklands, London, UK- Palacio de Congrecos de Valencia, Valencia, Spain- Offices for British Gas Thames Valley Park, Reading, UK- Emirates Bank, Dubai, United Emirates