Vice President Sales & Marketing
Clearwater, Florida, United States
WHAT I DO: I help Water Softener Dealers and their customers discover an advanced water treatment technology that is changing the industry as we know it by giving any standard water softener the power to prevent iron stains just like an iron filter.WHO I WORK WITH: I partner with Water Treatment Companies, Hardware Stores and Plumbers in high iron areas.WHY IT WORKS: Unlike popular iron treatments and rust salt, Crystal Clean is a state of the art non-acid organic treatment with a molecular bonding strength 10x higher than it's closest competitor. This high bonding strength breaks apart the rust build-up that normally causes a water softener's resin to foul. Without iron fouling, any standard water softener's will effectively prevent iron stains exactly like an iron filter.WHAT MAKES US DIFFERENT: We have been working with Water Treatment Companies primarily in the Midwest for over 30 years solving their toughest high iron well water problems. We compensate for lost iron filter sales with the sale of larger water softeners and the consistent residual income from the sale of refill treatment. The lower initial upfront cost of the system also increases total sales.