William Tutterow Email & Phone Number

• Lead marketing strategy and execution for Greystar’s emerging and fast-growing age 55+ Active Adult Apartment portfolio across North Carolina, South Carolina, Florida, Pennsylvania, and New Jersey.• Grow lead generation and interest across multi-channel marketing mediums including PPC, SEO, display, social media, email, ILS, website, video, print, sponsored content, outdoor advertising, and direct mail campaigns.• Develop various forms of marketing content including search engine copy, email marketing copy, video scripts, on-site marketing and sales print collateral, print advertising, and direct mail campaigns. • Identify marketing optimizations for my portfolio based on multiple reports and data sources, proactively adjust campaigns, and monitor performance results to meet KPI’s and ensure efficiency.• Analyze local market information using consumer profiles, heat maps, and applicant demographic data to develop insights used in the implementation of community-specific and unit mix demand marketing strategies.• Curate and analyze monthly reports prepared for internal colleagues and capital partners; communicate key findings and lead discussion around strategic initiatives.• Directed the pre-leasing marketing efforts for a community in Huntersville, NC, holding on-site team members and vendor partners accountable to accomplish bi-weekly, monthly, and long-term goals; as a result, achieved our goal of 30% pre-leased by first unit delivery.• Successfully rebranded an Active Adult community in Princeton, NJ, resulting in a 61% increase in lead generation and 58% increase in visit volume over a six-month period.• Executed marketing optimizations to transition over ten Active Adult multifamily properties from a focus/lease up community to stabilized asset, holding 95% occupancy and higher over a 90-day trend.• Trained, coached, and managed three different associates new to our team, in order to develop new marketing talent and support growth on our platform.

Charlotte, North Carolina, United States

• Expanded upon my position as a Marketing Associate by evolving in to a more client-facing role and growing my portfolio of properties into Virginia, Massachusetts, New York, and Pennsylvania. • Increased lead volume 34.89% and visit volume 56.41% for my portfolio, from 2020 to 2021.• Utilize various vendor partnerships to complete the strategic marketing endeavors of over ten different brands.• Support regional corporate team members, on-site teams, and capital partners by delivering pertinent marketing information such as updates, recommendations, milestones, timelines, and initiatives.• Manage on-site budget spend, lead and lease generation, prospect events and promotion, floor plan advertising, and referral development through community-specific rolling plans.• Provide budget recommendations and insights, specific to community lifecycle phase and established KPI’s.• Created collateral, resources, and materials to train team members on marketing reports and analysis, in order to guide more impactful discussions around key data points platform-wide.

Charlotte, North Carolina Area

• Started with a portfolio of four properties in 2019 and grew my portfolio to twelve in just over a year – spanning North Carolina, South Carolina, and Florida.• Advanced my understanding of the marketing industry with entry-level experience in vendor communications, project management, digital marketing, multi-channel promotion, and strategy vision and execution.• Managed media buyers and local publication outlets to create multi-channel campaigns for each property – including print ads, display ads, and email marketing campaigns.• Championed virtual leasing and video efforts throughout the peak of the COVID pandemic in 2020 by releasing instructional videos, creating PDF resources, generating video best practices (in particular Facebook Live), and rolling out a YouTube channel creation campaign, in order to sustain leasing efforts and expand into new marketing channels for our platform. • Led the pre-leasing marketing efforts for a community in Cary, NC by working with the on-site team on event marketing, outreach efforts, social media strategy, digital strategy, and video marketing, resulting in a 50% pre-leased rate at first unit delivery.• Collaborated with our creative design vendors and internal marketing team members to create compelling brand assets that adhere to established guidelines and standards.• Directed the production and promotion of a commercial for a community in Cary, NC by writing the script, coordinating shots with the videographer, providing edits to video, and working with our media buyer on a TV schedule.

Charlotte, North Carolina Area

• Responsible for securing leases and rental agreements in order to attain monthly occupancy goals. • Conceptualized clients’ needs and utilized key information to present their ideal apartment home in a professional, yet welcoming demeanor.• Developed a foundational understanding of the multifamily industry – from leasing to operations and maintenance.• Maintained leasing velocity and performance to sustain property occupancy over 92% throughout my tenure.• Navigate difficult conversations with prospective residents and residents, utilizing my conflict resolution skillsets to communicate creative solutions.

Daniel Island, Sc

Assisted with the visualization, execution, and operation of the partnership program. Managed records in Salesforce on a daily basis. Oversaw and wrote the content for a promotional video to attract future interns.

Charleston, South Carolina Area

Worked with media advertising and services, specifically in radio and podcasting; put together newsletters, created media kits, media lists, and cover letters.

Charleston, South Carolina Area

Greeted clients with courtesy; made them feel welcome, assisted them with any problems, answered general questions about downtown Charleston.

Charleston, South Carolina Area

Ensured efficiency in communications for the firm by answering the phone, making payments, solving customer complaints and problems.

Mount Pleasant, South Carolina

Learned how the law firm operates, ensured proper documentation of files, shred unnecessary files, stored important documents in an online database.