William Updyke Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, California, United States

I produce daily podcast content and cover stories around the NBA. The strength of the show and its relevancy to the Clippers organization lead to my award of media credentials, allowing direct access to the team and personnel. This job is ever-evolving as the needs of the listener and the development of the network continue to grow; however, some things I do on a regular basis include:-Researching breaking stories, writing copy and thoughtful dialogue with a quick turnaround -Maintaining a content calendar for planning and execution of deliverables-Interviewing players and coaches in a variety of settings-Recording and editing audio to a broadcast standard-Utilizing graphic design and video editing skills to create static and dynamic assets for social mediaI'm proud of the work that I'm doing here. Getting the opportunity to engage with an audience on topics that are important to me is the greatest reward of all. Some of my other achievements in this position include:-Growing an active listener audience from 3k a month to 50k a month and still climbing -Building a Twitter presence with year over year growth while maintaining a high (>10%) engagement rate-Gaining recognition and sponsorships from local and national advertisers

Los Angeles, California, United States

I operated as a key figure in the B2C digital marketing team of a publicly traded company. I was directly responsible for the content marketing strategy as well as the creation of deliverables including social media assets, video production and on-page optimizations.This job allowed me to utilize my skillset with minimal oversight, challenging me to develop a process and lead collaborators to produce results. My responsibilities continued to grow with the rapid expansion of the company but these are a few areas where I applied my expertise:-Using analytics and optimization strategies to increase the visibility of a retail website with thousands of product pages-Presenting the means and accomplishments of my work to the corporate team-Working with collaborators to create visual assets and marketing materials for a variety of brands-Producing video projects for YouTube and advertising outlets, from pitching and scripting to directing and editing

Greater Los Angeles Area

Responsible for the digital content marketing strategy and creation of videos, copy and other assets for a retail website. Responsibilities included:-Managing the SEO strategy that resulted in multiple first-page rankings for highly-searched relevant keywords-Copywriting and creating content for product pages, landing pages, blogs & third-party aticles-Producing, shooting and editing digital video projects-Managing and growing the YouTube channel into a leading resource for the industry with thousands of subscribers