With over 8 years of work experience in various fields of agriculture, data, and entrepreneurship, I am passionate about using data to enable sustainable and innovative solutions for the agriculture industry. I am the founder and CEO of RUBISKO, a company that offers highly customisable data management software for sustainable agriculture practices such as vertical farming and seaweed farming. At RUBISKO, I lead the vision, strategy, and execution of the company's mission to activate data within agriculture. I oversee the product development, marketing, sales, and customer success functions, as well as the financial and legal aspects of the business. I also work closely with our clients to understand their needs, challenges, and goals, and to provide them with tailored solutions that enhance their efficiency, productivity, and profitability.