Marketing Executive
CurrentRetail Installations: Managing the design, budgeting, purchasing and implementation of retail displays.Point of Sale campaign executions: Bringing to life marketing campaigns in physical and digital form in over 1000 retail spaces nationwide.Budget Tracking: Forecasting the required yearly expenditure for retail installations and POS executions and ensuring spending stays on track throughout the year.Content Creation: Managing the production of short and long form video content in partnership with influencers and press.Calendar Creation: Jointly producing the wider marketing calendar and trade marketing calendar.Events: Responsible for the creation of product launch events, demo days and trade exhibits.Press Relations: Developing and maintaining partnerships with press contacts to generate exposure and revenue through advertorial and editorial content.Supplier Management: Ensuring competitive pricing and outstanding performance.Website Content: Responsible for wireframing landing pages for new product launches.