• Plans, develops, and executes the Business-to-Business (B2B) demand gen marketing strategy with a variety of stakeholders on the marketing team and non-marketing colleagues alike.• Develops direct response marketing assets, digital banner ads, email promotions, social media content, and campaign landing pages alongside internal creative teams.• Creates digital marketing campaigns that focus on telling compelling stories about our products and services to audiences within targeted industry verticals.• Sets lead and opportunity (sales pipeline) growth targets with cross-functional team of senior marketing leaders while report regularly on key performance indicators (KPIs) to measure success.• Evaluates performance of marketing campaigns to understand needed improvements and socialize changes with the wider marketing team.

• Crafted & executed B2C/DTC & B2B marketing strategies, employing Conversion Rate Optimization (CRO) tactics that yielded annual revenue growth of 30% over 3 straight years, partnering with brands such as Fujifilm, Danaher, and Bola AI. • Guided and mentored a diverse, cross-functional team of 15 marketing and web professionals, fostering professional development, enabling proactive decision-making, and aligning individual goals with organizational objectives.• Conducted in-depth analysis of site traffic, eCommerce trends, and sales data for 20+ Global brands to establish CRO goals resulting in a 51% eCommerce conversion rate increase, as well as doubling, tripling, or quadrupling client Email open rates. • Created, coordinated, and managed marketing campaigns from launch to final review by client stakeholders across channels including paid & organic Social Media, search engine PPC & SEO/SEM strategy, Email marketing, and affiliate marketing.• Project manager for 30+ international, multilingual websites across diverse CMS platforms such as Shopify, Wordpress, BigCommerce, Drupal, and Squarespace. Responsibilities encompassed UI/UX-centric A/B testing for growth initiatives, orchestration of campaign unity across marketing channel mix, and ensuring client projects were delivered were on time.• Automated processes to reduce costs and increase efficiencies for stakeholder reporting & visualizations, scripted price checking to ensure retailer agreements were being upheld, and programmatically reduced internal server costs by 98%.• Built, maintained, and improved Extract Transform Load (ETL) data pipelines to help forecast sales, expenses, and web traffic and produce other actionable items to improve data transfer efficiency or visibility and cost reduction.

• Provided privacy and security solutions for client through business and project analysis in highly regulated Government sector. Performed threat, vulnerability, interoperability & capability assessments for clients on classified materials. • Led team with tracking, managing, and reporting sensitive product inventory, recording and presenting surveillance & inventory metrics to client, and wrote/updated instructional Standard Operating Procedures for new team members. • Identified and implemented security plans, policies, and procedures; risk mitigation strategies; physical and cyber security techniques, and business continuity plans in accordance with NISPOM, NIST 800-53, and ISO frameworks. ISACA Certified.