Serves as liaison between marketing and sales in the Northeast and Mid-Atlantic regions. Attends weekly regional sales meetings and communicates corporate and marketing updates to VPs, GMs and sales.Researches and recommends ideas for new regional campaigns and programs, tradeshows, events, association membership, sponsorship, awards, webinars, virtual events, email and digital campaigns.Executes on regional marketing programs and campaigns from start to finish including scheduling, planning, obtaining stakeholder buy-in, promoting and tracking results.Evaluates Marketo data from regional campaign and program performance to determine the allocation of future budgets based on results.Recommends promotional products and giveaway items for events, campaigns and programs. Collaborates with team members and vendors on inventory to ensure stock and order delivery.Supports regional campaigns and programs by assisting in the management of social media platforms and digital ad campaigns.Provides reporting on the performance of all campaigns and programs quarterly, analyzes results, measures against KPIs, and provides recommendations to the team.Ensures that marketing generated leads from owned programs and campaigns are being passed to sales correctly and tracked properly in Marketo and Salesforce.Follows brand standard guides and has an eye for details that make digital content stand out in the crowd.Provides input on integrated marketing plans, contributes to strategy, objectives, KPIs and can measure results using existing or new tools.Promotes and demonstrates the behaviors consistent with CoreSite’s culture and Eight Guiding Principles.Special projects as assigned.** Reporting**- Helps measure satisfaction and engagement, qualitative and quantitative metrics.Participates in planning and analysis of digital analytics to optimize campaigns and programs.Assists in creating reports for distribution.

Lead the co-marketing partnership of Verizon 5G Edge with AWS Wavelength service with a $2million budget.Collaborate with segment marketing leads to define campaign objectives, establish baseline brief- Partner with internal teams (creative, media, research, insights, competitive intelligence, go to market, PR, AR, events, legal) to refine campaign needs and finalize briefing needsAuthor and own strategic briefs for multiple products and lines of business, ABM campaigns,  targeting multiple audiences – from working team to executive level overviewsEnsure all projects are aligned with established strategy and keep team members supplied with the information they need to deliver work that is on strategy and on deadlineManage timelines and have your finger on the pulse of all program details so you are the one person who knows the status of any deliverable at a given point in time.Budget Management

Lead the brand team in strategic and creative marketing solutions that help connect the CRAFTSMAN brand to specific target audiences and drive brand awareness, consideration and advocacy.Ensure compliance of the brand standards and maintain consistency of all communication elements across marketing-based activities.Effectively work cross-functionally and build relationships with several internal teams, from product to research and to our channel/category and product team partners.Assist in the planning and strategy for media and public relations activities in support of new product launches and brand campaigns.Ensure brand projects are tracking to timelines and budgets.Understanding of financials including budget management, operating within an expense budget as specified, following all DOA procedures as outlined, and providing cost analysis/measure of any/all merchandising activities executed.Work with the research team to gain insight into how our user segments experience our brands and create solutions aligning to those segments

Executes the cultural marketing strategy for Verizon Fios to various segments across the nationwide footprint. Key segments include African American, Hispanic and Asian, Fios prospects. Developed and launched Fios Prepaid product, the first Prepaid home Internet, TV, and Phone Triple Play. Doubled digital channel close rates of core products and added over 5,000 new customer acquisitions.Partnered with various multicultural content providers to develop co-marketing plans to drive subscriber growth. Drove an additional $250k in co-op funds at no cost to Verizon.Launched the first of its kinds marketing partnership with Asian internet video provider DramaFever focused in the Korean, and Chinese programming space. Marketing response and close rates increased over 300% for this segmentDeveloped partnership with iTalkBB and drove offer development and channel launch for the Chinese segment. Resulted in doubling of triple play close rates and the most successful marketing response and close rates.Drove the development and onboarding of an ad agency for social media influencer program focused on the geographic segments of New York, Philly, and Boston markets. Exceeded KPI benchmark of other influencer programs by 200% and resulted in $4.7 million return on an investment of $10k a month.Trained and coached sales channel engagement strategies including positioning statements and sales scripts.Managed $2.2 Million budget and wrote creative briefs, managed creative approvals within our Legal, PLM, and brand standards.

Create and manage Verizon Telecom's social media strategy and execution.Manage the social media agency relationship as the direct client contact Create and manage the content strategy of Facebook and 4 Twitter accounts Prepare creative briefs, oversee development, and manage execution of promotional programs for Verizon's social media properties.Developed ROI Key Performance Indicators and scorecards to measure Social Media's contribution.Developed and led a customer advocacy program that focused on customer service and analyzing customer trends.Manage vendor and agency relationships to achieve results day to dayWork with philanthropic agency and our external affairs team to partner on community events and gain earned media.

Created and managed Verizon Telecom's experiential marketing and local event program for MD, DC and VA consisting of over 150 event days, as well as the Verizon Center sponsorship creative assets and ticket allocations.generated over a 10:1 ROI and $1 million in sales left leveraging ticketsManaged a $1.2M advertising agency budget as well as 2 teams of event managers and brand ambassadorsSet and achieved an annual sales objective and cost per acquisition goal. Exceeded 2009 sales goals by 117% and cost of acquisition goal by 153%Prepared creative briefs, developed, and executed promotional programs for Verizon's retail locations.

Part Time Residential Real Estate Agent. I was the agent lead in both listing and residential sales of over 30 properties during these 7 years with over $6million in settled sales. Received 5 super star service awards from my clients, and also received over 8 different client referrals from former clients.

Directly responsible for overall performance for the $60 million South Hampton Roads MarketplaceDevelop strong partnership with the local sales organization and cross-functional teams at headquarters marketingProtect the value of VIS products and ensure effective communication of that value to the field, advertisers, and consumers.Lead the development of the marketing communication plan and brand strategyManage the continuum from product conception to product launch to product support for directory and online advertising products.Develop sales collateral and various marketing materials, as well as preparing creative briefs for direct marketing/messaging campaigns.

Responsible for business case development, implementation and roll-out to the sales channel for the first public data access product and internet kiosk.Evaluate and negotiated potential partnership arrangements with emerging technologies companies such as voice portals and wireless lan 802.11g (Wi-Fi)Lead the product team for the largest out of franchise implementation for the Commonwealth of Pennsylvania