Recruited to organize and manage a product line of RFICs for a wide variety of markets, including 4G/LTE, Wi-Fi, Broadband Wireless, IoT/M2M, LPWA, Satellite, Industrial, Medical, and general wireless markets • Define product features that meet market requirements, supported by market/customer research and financial analysis (ROI), and capture product specifications in PRD/MRD’s, road map, and written contracts • Create technical sales and marketing documentation, provide sales training and support, and assist customers with technical product issues • Devise and implement product launch, pricing, market communication, and go-to-market plans • Launch products into market and manage sample evaluation through product acceptance • Attend industry groups to build relationships, track technology, and perform market research

Product Manager for lowest-power-on-the-market SoCs and Ref Designs for WiMAX & LTE markets • Defined SoC technical product features, created MRDs, PRDs, product-line strategy, roadmap, pricing strategies for SoCs and Reference Designs: CPEs, dongles, and modules, and motivated customer and management buy-in • Managed strategic and tactical relationships with key customers, suppliers, and manufacturers – managed product sample evaluation (for a miniature WiMAX module and dongle) through acceptance of pilot mass production with lead customer Creative Labs for their new Android tablet computer • Developed customer penetration and enabling plans and sales and marketing documentation • Coordinated field applications effort and managed all new software releases • Created test plan and strategy to get customer un-stuck from product performance concerns which led to first customer revenue

Product Manager for high-performance Wireless SoCs for WiMAX market • Created MRD & PRD for next generation WiMAX SoCs and CPE reference designs • Demonstrated company products to potential customers and investors, supporting successful sale of TeleCIS to Qualcomm

Consultant for various client product development projects • Defined product concepts, analyzed cost trade-offs, and created pro forma financial statements for a high-volume consumer product line and an integrated EDA software tool • Developed pricing and product launch plans • Created Excel models for forecasting and ROI analysis

Product Manager for next gen DOCSIS 2.0 Cable Modem Termination System (CMTS) chipset • Developed MRD/PRDs & negotiated product features with customers (Arris, Cisco, Terayon) for next generation DOCSIS CMTS with enterprise networking features (L2/L3) • Created presentations, product briefs, roadmaps, customer penetration and enabling plans • Generated chip pricing and developed ROI models

Product manager for Broadband Wireless and DOCSIS Cable Headend markets • Analyzed broadband wireless technologies, market opportunities, and product features for next generation products and proposed new developments supported by ROI analysis • Represented Intel at Wireless Standards Committee meetings • Managed product life cycles involving pricing, positioning, forecasting, competitive analysis

Product Manager for Cable Set-top Box market • Devised product concepts and motivated engineering and management buy-in • Created presentations and product briefs • Generated chip pricing based on die size, manufacturing yield, IP, and market forces • PacketCable committee participant & SCTE Digital Video Standards committee member • Consumer product RF CMOS Marketing leader • Led efforts to win valuable IC development contracts

Managed development of products for Cable & Satellite that resulted in annual revenue over $20M  Supervised teams of >10 engineers, managed $1M+ development budgets, tracked projects using MS Project  Developed detailed test procedures and conducted customer acceptance tests  Introduced multiple products into formal manufacturing production Digital ASIC designer, 8051 microcontroller HW/SW guru, PCB circuit designer, and RF communication systems designer, including GPS receivers - Designed products consisting of integrated and discrete RF, analog, digital, and SW