William Yong Email and Phone Number

1. Setting goals for the work group, developing organizational capability, and modelling to achieve optimum excellence;2. Developing strategic and operational plans for the work group, managing execution, and measuring results; 3. Identify and communicate key responsibilities and practices to ensure the direct reporting teams promote a successful attitude, confidence in leadership, and teamwork to achieve business results; 4. Responsible for Country P&L; oversee all aspects of business operations, including sales & marketing, Finance, supply chain, IT, Project Management & HR;5. Reviewing costs, increase gross profit, improve inventory and grow LFL business and NPAT target is achieved.6. Driving commercial team to achieve annual budget in line with market growth through expansion;7. To manage and retain key talents through leadership training and motivation programs.8. Overseeing 60 direct operated stores with 400 employees.

1. Set up a new full-fledged subsidiary of The Swatch Group, the first Swiss watch subsidiary in Indonesia;2. Tasked with business transformation and change management to integrate 7 Swatch Group brands: Omega, Longines, Rado, Tissot, Certina, Mido and Calvin Klein from Distributors to achieve market leadership in Indonesia;3. To incorporate first principal-owned Customer Service center in Indonesia;4. Build the Group’s internal and external image and reputation in the country through relationships management with key business partners;5. Responsible for total company operations and profitability, business development plans and leadership management. Driving brands teams to achieve annual sales budgets, in line with company’s history of positive growth;6. Develop and maintain an effective trade marketing and public relations strategy to promote the brands, services and image of the company to achieve sustainable growth.

Key Responsibilities:-1. To establish Swatch Group (SG)’s first representative office in Indonesia;• Liaise with local business agent on the registration of the Representative Office (RO) operating licenses, namely RO License from Indonesia Investment Coordinating Board (BKPM); Domicile Letter; Tax Number (NPWP); Registered Company (TDP) and a work permit.• To search & select new office location taking into consideration: local property and rental markets; appropriate road & traffic network; adequate telecommunication facilities; building prestige and tenant mix that are commensurate with SG's status.• Conceptualize office design & spatial layout, negotiate with potential landlords and local contractors including supervision of workmanship and compliance with building management requirements. 2. To develop and strengthen good business relationship with local distributors and allay their concerns to maintain harmony during the establishment of the RO; 3. Gather market intelligence, analyze and identify business opportunities for SG brands, including potential markets in secondary cities e.g. Surabaya, Bandung, Medan and Bali, and potential new brand penetration into Indonesia, e.g. Certina; 4. To advise local distributors on the appointment of untapped local retailers, and new POS opportunities;5. To attend to parallel importing issues and grievances, and report to the respective SG Brand Managers for remedial actions.6. Coordinate planned activities that are in line with SG brands guidelines and protocols.

1. Granted full sales & marketing responsibilities for the brand.2. Manage stock inventory (300 SKUs+/-), sell-in/sell-out from own stores/retailers.3. Landlords’ relationship management. Organize trade promotion such as concourse promotion activities at leading shopping malls.4. Negotiate the required brand presence from watch retailers. 5. Develop trading terms for retailers/sales incentive schemes for retail staff.6. To continue to deliver profitable brand’s P&L.Key AchievementsTo revamp and strengthen the brand name through:-Distribution Strategy• Successfully built more super corners, Shop-in-Shop (SIS) in key retail partners such as Cortina, Sincere and Watatime. Strong rapport with key retailers.• To continue to maintain as a high stand in luxury branded goods by not compromising the brand image with sales.• To negotiate the first Longines flagship boutique in Malaysia.Brand Positioning• In-depth understanding in the price segments within the given competition. The brand climbed from position number 8 in 2005 to number 2 placing in 2011. The brand has also regarded as one of the important international watch brands at key retailers’ shops in Malaysia.• The brand also leaped its standing within the Swatch Group Malaysia from position number 5 (2006) to 3 (2011).Inventory Management• Well-managed inventory and successfully turned non-moving stocks into cash.