￭ Develop Professional Care & Styling Category Strategy with Marketing Manager.￭ Lead Category integrated commercial plan, assist Sales team to implement in salon promotion￭ Category portfolio management & NPD project owner.￭ Manage brand annual A&P and responsible for category P&L.￭ Turn around Care business in 2018 and drive double digit growth in 2019￭ Build Styling business as the professional category leader.￭ Responsible for Social/Digital campaign for hairdresser… Show more ￭ Develop Professional Care & Styling Category Strategy with Marketing Manager.￭ Lead Category integrated commercial plan, assist Sales team to implement in salon promotion￭ Category portfolio management & NPD project owner.￭ Manage brand annual A&P and responsible for category P&L.￭ Turn around Care business in 2018 and drive double digit growth in 2019￭ Build Styling business as the professional category leader.￭ Responsible for Social/Digital campaign for hairdresser and end-consumer. Show less

￭ Assist the Brand Manager to develop Y17 brand growth strategies by deep diving category trend, and identifying key business issues & opportunities. ￭ Develop Rexona co-branding marketing plan including promotion packaging development, digital engagement, promotion mechanism, etc.￭ Conduct regular brand performance analysis; Monitor on market competitors’ intelligence ￭ Control brand marketing budget and expense￭ 2017 Rexona Co-branding with Hottest IP Kumamon￭ Turn around… Show more ￭ Assist the Brand Manager to develop Y17 brand growth strategies by deep diving category trend, and identifying key business issues & opportunities. ￭ Develop Rexona co-branding marketing plan including promotion packaging development, digital engagement, promotion mechanism, etc.￭ Conduct regular brand performance analysis; Monitor on market competitors’ intelligence ￭ Control brand marketing budget and expense￭ 2017 Rexona Co-branding with Hottest IP Kumamon￭ Turn around 2017 Rexona BTL Business: Y17 Evol%: +8% VS Y16 (-16% USG)￭ Lead retail channel key customer’s full year in-store activation roadshow program, and hit average 180% sales growth compared with Y16.￭ Rexona Social Digital Activation development Show less

￭ Responsible for the proposal and execution of all BTL marketing event in both CR & KA channel.￭ Responsible for BTL promotion and execution of big brand event in channel such as UEFA, Midi Music Festival and ATP, etc.￭ Responsible for design of POSM for CR & KA channel; Tiger Visibility program of Tiger and Mercedes-Benz Arena Activities. ￭ Take part in "RTM(Route to Market) Program" and information collection of contracted outlets and other competitors.￭ Tracking the A&P… Show more ￭ Responsible for the proposal and execution of all BTL marketing event in both CR & KA channel.￭ Responsible for BTL promotion and execution of big brand event in channel such as UEFA, Midi Music Festival and ATP, etc.￭ Responsible for design of POSM for CR & KA channel; Tiger Visibility program of Tiger and Mercedes-Benz Arena Activities. ￭ Take part in "RTM(Route to Market) Program" and information collection of contracted outlets and other competitors.￭ Tracking the A&P expense of Trade Marketing Department and manage all the process of marketing expense. Show less

￭ Complete regular Market Visit activities every week, and do data analyses on the basis of the retailer's sales situation￭ Provide periodic report to track and evaluate the performance of retailers, dealers and wholesalers in the market. ￭ Responsible for the grey market issues between different region and coordinate with different regional sales managers

￭ Assist the Marketing Head and Product Managers complete different marketing activities ￭ Responsible for the application and reimbursement forms on marketing activities.￭ Complete the whole 2012 A&P tracking form of the Q-Med product “Restylane” independently￭ Assist the PMs to accomplish the design and production of POSMs and Gimmicks for brand reminding￭ Record and track the distribution of all the POSMs and Gimmicks for the Sales Department.￭ Accomplish the… Show more ￭ Assist the Marketing Head and Product Managers complete different marketing activities ￭ Responsible for the application and reimbursement forms on marketing activities.￭ Complete the whole 2012 A&P tracking form of the Q-Med product “Restylane” independently￭ Assist the PMs to accomplish the design and production of POSMs and Gimmicks for brand reminding￭ Record and track the distribution of all the POSMs and Gimmicks for the Sales Department.￭ Accomplish the optimization scheme of company’s logistics distribution which cut about 40% of the courier fee.￭ Assist the establishment of “Restylane” official website and Baidu SEM(Search Engine Marketing) of “Restylane” Show less