Will Allen Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Newton, Massachusetts, Us

Los Angeles , Ca, Us

• Lead a marketing team to help grow and scale business in order to build out the customer experience.• Increased DTC site AOV by 23%, traffic by 35%, and revenue by 15% 2021 to 2022 YoY.• Run, manage & strategize along with CMO full funnel marketing initiatives for both DTC & retail.• Responsible for the customer experience from multiple touch points to ensure retention and conversion.• Develop end to end omni-channel strategy which drove to 3x total revenue year 2, and 2x total revenue year 3.• Aid in optimizing paid media strategy evaluating channels, collateral, segments, etc. with a 6-figure monthly budget.• Manage over 40 SKUs across DTC, Target, Walmart, Amazon, CVS & more including upkeep and improvement of both online and in-store presence.• Ownership of growing new/existing verticals, products, categories with a 360 strategy to drive sales & exposure.• Collaborate closely with product development team for packaging and new SKU/category evolution.

Los Angeles , Ca, Us

• Helped streamline marketing operations across the board 8 months into the company being launched.• Project managed across all levels, including C-Suite, to help create and maintain productive communication.• Developed the weekly, monthly & quarterly marketing calendars encompassing full funnel marketing.• Updated, launched, and optimized the entire DTC site from site turn overs, to product launches, to UX.• Managed agencies across multiple channels including: web development, SMS, email, Paid Ads, and affiliate.• Aided in the conception of the brand identity including voice of copy, creative visuals, audience segmentation, etc.

New York, Ny, Us

• Managed the day-to-day build and implementation of site/email cadence for the Digital Marketing Calendar.• Served as the primary point person for briefing and delivering omni-channel assets needed to grow business.• Drove omni-channel marketing strategy with CFT to meet business goals by season. • Supported digital growth through email, affiliates, SMS, etc. resulting in traffic +76% to LY & revenue +61% to LY.• Produced weekly and monthly senior management reporting outlining omni-channel performance and opportunities.• Managed marketing coordinator to monitor site (avg. 500k weekly visits), email (3+ million list size) and more.• Launched the ALL Rewards Program and manage ongoing marketing support for the loyalty program resulting in passing year-end member goals by Q3. • Aligned with agencies to create full funnel retention campaigns consisting of social, dev, email and loyalty.

Doral, Fl, Us

• Managed $100k media budget supporting campaigns via social media to increase brand awareness and engagement.• Developed weekly senior leadership reporting on key marketing activities, KPIs, learnings and achievements.• Collaborated with social media vendor to reach over 200 influencers per season speaking to brand in authentic voice.• Organized social media calendar to include social holidays, product drops, event activations and partnerships.• Built seasonal campaigns to support brand by creating assets for social, e-commerce, in store POP and digital Ads.• Established product-linking strategy on social to raise e-commerce business for five national retailers.• Teamed with design, merchandising and retail services to align product messaging to support brand.• Executed monthly photo shoots for retailer’s e-commerce imagery for over 300 SKUs per season within budget.

Doral, Fl, Us

• Identified and managed social media influencer partnerships to evolve brand identity. • Provided creative and brand direction to influencers and news outlets across social and digital channels.• Increased social engagement 300% from May to Jan vs. LY across all platforms.• Organized and managed all brand samples for use by merchandisers, sales, production and marketing.• Monitored individual line changes and ensured changes were communicated and executed across all departments.• Developed hindsight reporting on all pre and post market sales for future forecasting by cross-functional partners.

New York , Us

• Managed international retailers on their multi-brand buys and conducted post-analysis to better align future buys.• Managed communication with cross-functional teams to successfully carry out orders.• Liaised with graphic design team to ensure all assets met compliance guidelines.

• Interface with customers in Mexico, Australia, and South Africa to coordinate production delivery and receipt of requested orders consisting of over 100,000 units weekly• Schedule production in molding, assembly and decorating for over 135 million critical components annually• Participated in the Kaizen Event to implement Lean Management using 5S to establish 55% internal improvement• Created and improved over 5 Excel logs in order to maintain an efficient data entry system• Examined over 100 different data forms from the year 2014 to determine KPIs for the year of 2015

Bachelor Of Science (Bs), International Business

Bachelor Of Science (Bs), International Studies