William White

William White Email and Phone Number

Chief Marketing Officer at Walmart @ Walmart
William White's Location
Bentonville, Arkansas, United States, United States
William White's Contact Details
About William White

William White was appointed Chief Marketing Officer of Walmart in May 2020. He is accountable for customer insights, strategy, and full-funnel marketing planning and execution. In his role, William has responsibility for driving demand, building customer loyalty, and strengthening brand equity. Before joining Walmart, William worked at Target where he held various leadership roles of increasing scale in marketing, including Senior Vice President. Prior to joining Target in 2013, William held several global and domestic leadership positions at The Coca-Cola Company. He began his career as a media planner for Starcom MediaVest in New York. William is a consumer centric and innovative marketer who has consistently delivered results by crafting a compelling strategic vision, building capabilities, and driving execution. He is a passionate leader who thrives on building, developing, and nurturing teams. He has been recognized by numerous publications, including Forbes, Adweek, and Business Insider, as one of the world’s leading CMOs for his leadership in creativity, innovation, and growth.William holds undergraduate and business degrees from Duke University. He has received NACD Directorship Certification from the National Association of Corporate Directors. William serves on the boards of the Walmart Foundation, the Association of National Advertisers, the Mobile Marketing Association, and the Duke University Fuqua School of Business. He is an avid runner and extremely proud father.

William White's Current Company Details
Walmart

Walmart

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Chief Marketing Officer at Walmart
William White Work Experience Details
  • Walmart
    Chief Marketing Officer
    Walmart May 2020 - Present
    Bentonville, Arkansas, Us
  • Target
    Senior Vice President Marketing
    Target Sep 2017 - Apr 2020
    Minneapolis, Mn, Us
    Responsible for the strategy and execution of brand, category, and promotions marketing, as well as all paid, owned, and shared media channels.
  • Target
    Vice President Marketing
    Target Nov 2014 - Aug 2017
    Minneapolis, Mn, Us
    Responsible for marketing strategy, campaign development and execution for Target’s largest seasonal campaigns (holiday, back to school, back to college), omnichannel efforts (subscriptions, fulfillment), and key business categories (grocery, electronics, entertainment, toys, sporting goods, licensing).
  • Target
    Marketing Director
    Target Jan 2013 - Nov 2014
    Minneapolis, Mn, Us
    Led marketing across a number of categories including: entertainment, electronics, toys, sporting goods, and licensing.Led the development of the company wide annual marketing plan, including the strategies, communication priorities, and budget allocation.
  • The Coca-Cola Company
    Group Brand Director, Diet Coke & Coke Zero, Coca-Cola North America
    The Coca-Cola Company Mar 2009 - Sep 2012
    Atlanta, Ga, Us
    Led brand management for the North American Diet Coke and Coke Zero businesses.Developed portfolio segmentation with distinct business & brand roles for Diet Coke and Coke Zero, including differentiated communication, occasion, package and channel strategies, resulting in gains in category growth, household penetration and market share.
  • The Coca-Cola Company
    Global Brand Director, Diet Coke / Coke Light
    The Coca-Cola Company Aug 2007 - Feb 2009
    Atlanta, Ga, Us
    Led brand management - inclusive of strategy, innovation and intergrated marketing communicaction - for the global Diet Coke / Coca-Cola Light Trademark.Developed global geographic segmentation, clustering countries by market dynamics to create efficiency and scale for communication and innovation strategies.
  • The Coca-Cola Company
    Strategic Planning Director, Global Brand Marketing
    The Coca-Cola Company Jan 2006 - Jul 2007
    Atlanta, Ga, Us
    Led development of the Global Brand Marketing annual and three year business plan, including the alignment of corporate & market priorities, and the prioritization of the annual $100+ million marketing budget.
  • The Coca-Cola Company
    Business Analysis Manager, Global Innovation Strategy & Finance
    The Coca-Cola Company Jan 2004 - Dec 2005
    Atlanta, Ga, Us
    Managed the strategic and financial framework used to guide resource decisions around the Global R&D pipeline.
  • Starcom Mediavest Group
    Assistant Media Director
    Starcom Mediavest Group Jul 1998 - Aug 2001
    Chicago, Il, Us
    Developed and implemented communications strategy for clients including Kraft Foods, The Coca-Cola Company, and KitchenAid

William White Skills

Marketing Strategy Brand Management Strategy Integrated Marketing Strategic Planning Business Strategy Cross Functional Team Leadership Marketing Advertising Segmentation Management Leadership Consumer Products Marketing Communications Product Innovation Brand Development Strategic Communications Customer Insight Business Planning Market Planning Fmcg Strategic Partnerships Competitive Analysis Shopper Marketing Marketing Management Strategic Thinking Market Research Product Marketing Digital Marketing Brand Architecture Marketing Research Global Marketing Market Analysis Analytics Product Launch Brand Equity Fast Moving Consumer Goods

William White Education Details

  • Duke University - The Fuqua School Of Business
    Duke University - The Fuqua School Of Business
    Marketing
  • Duke University
    Duke University
    Public Policy

Frequently Asked Questions about William White

What company does William White work for?

William White works for Walmart

What is William White's role at the current company?

William White's current role is Chief Marketing Officer at Walmart.

What is William White's email address?

William White's email address is wi****@****.ko.com

What is William White's direct phone number?

William White's direct phone number is +161269*****

What schools did William White attend?

William White attended Duke University - The Fuqua School Of Business, Duke University.

What skills is William White known for?

William White has skills like Marketing Strategy, Brand Management, Strategy, Integrated Marketing, Strategic Planning, Business Strategy, Cross Functional Team Leadership, Marketing, Advertising, Segmentation, Management, Leadership.

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