Senior Associate
Atlanta, Ga, Us
TopRight is a strategic marketing firm based in Atlanta practicing Transformational Marketing. Our work puts the customer first through TopRight’s 3S Methodology. We help companies; define a Story that motivates customers to care, buy and stay, develop a Strategy that gets the right message to the right customers at the right time, and enable the Systems needed to execute on those winning Strategies.In my time at TopRight, I have served as support and run several internal, partnership and client projects. Below, I have outlined a few highlights from my time as a Senior Associate and the head of HR at TopRight:I currently lead all technology-focused initiatives and projects within TopRight. This includes: • Helping clients assess the best possible marketing systems. This includes technology sets, the people running those systems and the processes that enable them.• Currently managing TopRight’s technology partnerships. • Running day-to-day execution of our clients' digital marketing needs.I am also on a TopRight's team of three working on the launch of a client's groundbreaking ICO and future blockchain application that is set to redefine the private equity market. My role on the project is focused on the creation of the client's whitepaper, buzz-creation (aka marketing the launch), and general support. As a core member of TopRight’s internal marketing team, I assist in TopRight’s inbound marketing strategy execution including campaign ideation, content creation, influencer outreach, and funnel conversion strategy and tactics.As part of a larger initiative to improve internal processes, in addition to my role as a Senior Associate, I am serving as the HR Coordinator. This role has required:• The creation of an employee handbook to help define and shape company culture• Improved meeting processes• Improved recruiting processes• An initiative to improve team dynamics through the better analytical management of skillsets, capacity, and personality.