William Ammerman Email & Phone Number

Chapel Hill, Nc, Us

Cary, North Carolina, United States

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Chapel Hill, North Carolina, United States

Raleigh-Durham-Chapel Hill Area

• Speaking on tour including keynotes for AI Summit (Javits Center, NYC), National Association of Broadcasters (NAB in Las Vegas Convention Center), Marketing AI Conference (MAICON in Cleveland), and Local Online Advertising Conference (LOAC NYC)• Delivering interactive seminars on marketing in the age of artificial intelligence and the impact of machine learning • Lecturing about AI and natural language processing for marketing at major universities including Northwestern University, UNC-Chapel Hill, Michigan State University, Auburn University, Long Island University, Bucharest Academy of Economic Studies, Miami University-Oxford, and Freie University of Berlin

Chapel Hill, North Carolina

• Achieved time, scope and cost goals for the creation of new websites, apps, email newsletters, social media, and data-driven ad targeting for nine consumer brands for engaged.media• Increased digital audience by over 43% and social media audience by over 81% in 2019• Trained a sales team in programmatic ad tactics and mentored employees across three continents

Greater New York City Area

• Managed relationships thru SaaS with C-suite executives of major TV ownership groups including Raycom, Meredith, and Gray to deliver advertising and marketing campaigns in over 100 US markets • Achieved Google Certified Publisher Partner status, managing over 30 billion ad impressions annually • Established a data management platform to build and target custom digital audiences

Greater Chicago Area

• Managed marketing and sales for digital advertising products with a $22-million annual budget across 42 TV stations and over 400 account executives in 33 markets• Restructured programmatic ad operations including implementation of real-time yield optimization

Raleigh-Durham, North Carolina Area

• Led marketing and sales for digital products over a group of 4 TV stations, 9 radio stations and 7 websites• Implemented enterprise-level CRM software and a sales training program for 45 account executives • Established behavioral targeting product lines including implementation of a data management platform

• Managed sales and marketing for a SaaS mobile messaging product for enterprise-level customers• Established strategic relationships to position the company for acquisition by Cincinnati Bell

• Established B2B distribution partnerships with retailers including Best Buy, Wal-Mart, and Sam’s Club • Managed national marketing and advertising campaigns across TV, radio, print, and online• Sold over 1-million NCAA College Football DVDs including the Rose Bowl, Orange Bowl and Sugar Bowl

Executive Certificate, Artificial Intelligence: Implications For Business Strategy

Master Of Arts, Technology & Communication

Subject of master's thesis was programmatic advertising.

B.G.S.

Activities and Societies: LS&A Honors Program