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I had no intention of being an entrepreneur. I was working in branding for IBM/Lotus and I loved my job - cool products, amazing colleagues, a talented team! And branding was 𝘮𝘺 𝘵𝘩𝘪𝘯𝘨. 𝗧𝗵𝗲𝗻 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗴𝗲𝗱. In July 1997, I read Tom Peters’ now-iconic Fast Company article "The Brand Called You." Here were my two great passions – branding and developing people - joined in an exhilarating alchemy called personal branding! Soon after reading the article, I was asked to lead Lotus branding in London/Paris – and I couldn’t pass that up. So I pursued a European adventure until I could no longer ignore the pull of personal branding.When I started Reach Personal Branding in 2001, I joined four other firms vying for virtually no business. A few years later (with no savings and major debt), Reach was the lone personal branding company. I'm known for my extreme optimism and I 𝘬𝘯𝘦𝘸 personal branding HAD to become relevant. I stuck it out.Persistence paid off. An economic slump – with globalization, outsourcing and the birth of social media - took personal branding from relevant to essential. And Reach was there!Today, Reach is the global leader in personal branding with 1,000+ certified coaches in 49 countries and pioneering products used by nearly two million people. As CEO (Chief Encouragement Officer), I'm thrilled that Entrepreneur called me "the personal branding guru," crediting Reach with turning personal branding into a global industry. Now, I routinely traverse the globe (on airplanes and via computer screens), speaking to organizations that want to engage, motivate and retain their best talent. In fact, I've delivered more live and virtual personal branding keynotes to more people in more places than anyone on earth. And I share my thoughts on personal branding, leadership development and social media in my Forbes column which has received over 17 million views.To make personal branding more relevant and accessible, I co-founded CareerBlast.TV - a learning platform with bitesized video content to help people-centric organizations elevate their talent. Our signature products, BrandBoost Video Coach and 360Reach Personal Brand Survey, help individuals and teams increase their performance and engagement while amping up the joy factor at work.𝑨𝒓𝒆 𝒚𝒐𝒖 𝒓𝒆𝒂𝒅𝒚 𝒇𝒐𝒓 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒃𝒐𝒐𝒔𝒕?Discover more: reachpersonalbranding.com - williamarruda.com - careerblast.tvAKA/Misspellings: Bill Arruda, William Aruda
William Arruda - Motivational Speaker - Live And Virtual Keynotes
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Live And Virtual Keynote Speaker - Personal Branding And Digital BrandingWilliam Arruda - Motivational Speaker - Live And Virtual KeynotesNew York, Ny, Us
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Live And Virtual Keynote Speaker - Personal Branding & Digital BrandingWilliam Arruda - Motivational Speaker - Live And Virtual Keynotes 2001 - PresentI'm honored to be a sought-after speaker on the topics of personal branding, career advancement, social media, LinkedIn and employee motivation—delivered in keynote presentations or workshops ranging from an hour to multiple days. I live to inspire audiences to unearth what makes them exceptional and use it to advance their career and deliver greater value to their employer. “Big companies tap Arruda to lead charisma-boosting workshops. Starwood Hotels recently hired him to speak to 300 execs. He has business from American Express, JPMorgan Chase and Microsoft. And when he isn't doling out doses of oomph, he is busy recruiting coaches [for his personal branding certification program].” ForbesWhether for audiences of 5 or of 5,000, I seek to engage, motivate, and inspire with my unique blend of wit, story telling and humor.My worldwide clients include leading global organizations, many of the Fortune 500, and major universities. I have the privilege of having delivered more personal branding keynotes than anyone on earth, and I've done it on 5 continents. Jane Swift, Director, Executive Network, British Telecom said, “William Arruda is one of the most passionate and enthusiastic presenters I have ever worked with. Personal branding for William is a way of life … and that shows! I am personally still amazed at his impact days after having heard him speak. I recommend him to any organization that seeks to invigorate, motivate and engage their management teams.”
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AuthorWilliam Arruda - Motivational Speaker - Live And Virtual Keynotes Oct 2001 - PresentDigital YOU: Real Personal Branding in the Virtual Age is my third personal branding book and it's focused on helping you build an authentic and compelling personal brand on the web. In today's WFH environment, we all need to proactively build and manage our virtual brand.Digital YOU is the game-changing guide for managing your online brand. Today, most first impressions are formed online; and we all understand the importance of first impressions. Career success, therefore, is linked to how well you master digital branding. Clearly, if you don’t show up in Google, you don’t exist. But just being visible is not enough. You must ensure that your bits-and-bytes brand is congruent with your flesh-and-bones brand. And you need to use the right combination of social media and online tools to demonstrate what makes you great so you can remain on the radar of those who are making decisions about you. With a significant focus on LinkedIn and other social media, this book provides the ultimate roadmap for building and promoting your personal brand in the virtual world.I'm proud to be partnering with the amazing organization Free2Luv. They will receive all my book profits. Free2Luv is all about embracing individuality and being your best self - always!
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Co-FounderCareerblast Apr 2016 - PresentI’ve partnered with the amazing Ora Shtull – New York City’s most sought-after Executive Coach and great friend – on a mission to help high-achieving professionals increase their success and happiness at work. CareerBlast is a video platform that delivers potent, bite-sized BLASTS of micro-learning that are visual, fun, and actionable. We have taken what we have learned in working with wildly successful professionals and are making it available to people who want to stand out, get promoted faster and achieve their goals. -
Personal Branding & Social Branding ConsultantReach Personal Branding Dec 2001 - PresentMiami Beach, Fl, UsI launched my personal branding business in 2001, long before people knew what personal branding is. Today, it's clear that personal branding is critical to career success. I work with many of the world's strongest brands to help them increase engagement and retention through the power of personal branding. And today, one personal branding has moved online, so a lot of my consulting work with clients is focused on social branding.I’m a social media enthusiast and LinkedIn’s biggest fan. I believe that companies that engage their people in social media have tremendous advantage over their competitors. Over the past few years, I’ve been working with my corporate clients use social media as a tool for enhancing the corporate brand, employer brand and the personal brands of their people. When leaders and employees at all levels are clear about their personal brand and actively using social media, they increase brand value, make their company a more attractive place to work and enhance their own performance and engagement. I put LinkedIn at the center of my social branding programs. Why?• It’s the place people go when they want to learn about people and companies• There are nearly a billion professional members• It provides dozens of features that help you do your job better• It’s the most powerful opportunity to showcase your company, your products and all your peopleI lead my company’s efforts in working with innovative marketers, PR leaders, and talent acquisition and development professionals to bring the power of personal and social branding to their organization. I designed a one-of a kind social branding certification program and have certified hundreds of coaches and trainers in my social branding methodology. We design custom programs and can scale to meet the needs of any company of any size. I love working on these programs with smart, forward-thinking leaders who seek to use social media as a lever for competitive advantage. -
FounderReach Personal Branding Nov 2001 - PresentMiami Beach, Fl, Us“William Arruda and Tom Peters are considered foremost experts in the field of personal branding.” The Examiner.After resigning from IBM to start Reach Personal Branding, I spent a year in Paris transforming a decade of corporate branding experience into a pioneering human branding methodology. I developed, tested, and refined it with executives around the globe, and launched late in 2001. I was among the first five people in the world to launch a business focused on personal branding.I later developed an intensive, first-of-it's-kind program to certify personal brand strategists in the delivery of the Reach methodology, from individual clients, to groups to working at Master level with major companies. The program is now recognized by the International Coaching Federation.I also created the groundbreaking 360Reach personal branding survey, the first 360 to be based exclusively on reputation rather than performance. It's now in development for Release 7 and has been used by over a million people. www.360reach.meMy Philosophy:- Put people first.- Be positive - everything is possible.- Do big things.- Give freely.- Have fun!
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Ceo & Personal Branding ConsultantReach Personal Branding Nov 2001 - PresentMiami Beach, Fl, UsI'm the CEO of Reach Personal Branding - the #1 provider of personal branding services to Fortune 500 companies and leading universities, used by more people than any other. But It wasn't always so! In 1997, Tom Peter's article in Fast Company, "The Brand Called You," changed the world for me —and in 2001 I took a leap of faith, quit a great job while living in Paris, put my prodigious energy and optimism to work, and founded Reach with an audacious goal: to bring the power of personal branding to millions of people worldwide. Fast-forward 10+ years…- A vast network of Reach Certified Personal Brand Strategists now spans the globe- Reach methodologies are used by leading companies including 20% of the Fortune 100- 360Reach - the personal branding survey has been used by over a million people and is available in three languages- Reach is considered the global leader in personal brandingThousands of today's personal brands are powered by Reach! Major global brands use Reach's training to help them get the best from their human assets through the power of personal branding. I travel the globe delivering motivational keynotes, and workshops for many of the world's leading organizations and universities, logging more than 100K miles a year! I'm honored to have been featured on the BBC, the Discovery Channel, NPR and Fox News and in Forbes, Time, Entrepreneur, GQ, Men’s Health, The New York Times, Harvard Business Review, and in dozens of other publications. Today, entrepreneurs, executives, students, and emerging talent work with me to unearth what makes them exceptional and use it to drive value for their careers and organizations, becoming influential, indispensable, and incredibly happy in the process. More than a million people (and their companies) have discovered that what makes them unique makes them successful. reachpersonalbranding.com | personalbrandinghub.com | williamarruda.com
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Senior ContributorForbes Sep 2013 - PresentJersey City, Nj, UsI'm a senior contributor to Forbes. My column is focused on the topic of personal branding, virtual branding and talent development trends for forward thinking companies.Follow me at Forbes: http://www.forbes.com/sites/williamarruda/ -
Brand ManagerIbm / Lotus Software Jul 1997 - Jun 2001Armonk, New York, Ny, UsI was fortunate to work with fascinating people at IBM/Lotus where I managed branding and marketing communications, first for Lotus WW then for IBM/Lotus EMEA while in London and Paris. In July 1997, I read the article "The Brand Called You" in Fast Company magazine and decided I would start the first-ever personal branding company. It was during my time in Paris that I conceived the personal branding methodology that later became Reach Personal Branding. -
Marketing ManagerTasc Jun 1991 - Jun 1993Chantilly, Va, UsI led all corporate marketing communications activities, including the re-branding of TASC and all of Primark's other companies. Primark was eventually sold to Thomson Financial. Tasc is now a part of Engility. -
Senior ConsultantKpmg 1986 - 1991Toronto, On, CaFirst as a consultant, then a senior consultant, I provided advisory services to KPMG clients. I honed my marketing communications skills by being involved in many of the firm's proposal efforts.
William Arruda Skills
William Arruda Education Details
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Cambridge CollegeEducation -
University Of Massachusetts DartmouthElectrical Engineering
Frequently Asked Questions about William Arruda
What company does William Arruda work for?
William Arruda works for William Arruda - Motivational Speaker - Live And Virtual Keynotes
What is William Arruda's role at the current company?
William Arruda's current role is Live and Virtual Keynote Speaker - Personal Branding and Digital Branding.
What is William Arruda's email address?
William Arruda's email address is wi****@****ail.com
What is William Arruda's direct phone number?
William Arruda's direct phone number is +191756*****
What schools did William Arruda attend?
William Arruda attended Cambridge College, University Of Massachusetts Dartmouth.
What are some of William Arruda's interests?
William Arruda has interest in New York City, Agência De Empreendedores Sociais, Llc, Fang, Leela Bennett Photography, Business, Maria Bartiromo, Inc, Community, Meetingsphere.
What skills is William Arruda known for?
William Arruda has skills like Personal Branding, Entrepreneurship, Strategy, Leadership Development, Training, Social Media, Public Speaking, Leadership, Coaching, Career Development, Social Media Marketing, Marketing.
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