Led the development and execution of focused campaigns in luxury goods, fine arts, and non-profits, resulting in consistent client engagement and impactful brand identity.• Collaborated with C-Suite, owners, executives, and teams to actualize innovative campaign and material concepts, maximizing brand identity and achieving successful outcomes.

• Designed and launched a ready-to-serve cocktail brand, collaborating with stakeholders and the marketing team.• Created brand identity from packaging to displays, ensuring a cohesive and appealing brand image.• Directed OOH and online campaigns, maximizing brand visibility and engagement.

• Created brand identities for rare spirits imports, focusing on transparency in production.• Directed post-production of print and packaging for all spirits releases.• Revised portfolio import colas to meet domestic TTB standards.• Guided digital expansion to target rare spirits collectors.

• Reproduced and reset archival materials by retouching and resetting type to match damaged and out-of-print materials.• Coordinated image production with Rizzoli editors, partner institutions, and press technicians to ensure visuals were accurate and met the publisher’s production standards.

Worked with partner agencies to create guidelines that clarify brand messaging and define the Permablend brand.Created typographic guidance, voice, and direction for omnichannel consistency.Established visual resources for advertising and brand communication.

Created identity, design systems, and capsule pieces for limited skunkworks SWAE Industries.

Generated identity design and type systems for a non-profit network of 18,000 worldwide volunteers collaborating on open-source solutions in the regulated medical sector to address the (then) evolving COVID-19 pandemic.

Resolved brand standards manual and guidelines clarifying messaging while defining typographic relationships in advertising and digital promotion.

Designed identity and design system for The Stand comedy club and restaurant. The new identity enabled this multifaceted enterprise to grow their various endeavors.

Designed limited edition artists’ books in collaboration with the talented editors and authors of Ugly Duckling Presse, a nonprofit publisher for poetry, experimental, lost texts, and books from international artists and authors.

Collaborated with Lo & Sons founders on satellite capsule accessories honoring the legacy of Fred Lo and his impact on astronomy and the Lo & Sons family brand.

Developed and executed campaigns, identities, and client-facing concepts with agency principals and project management teams.Led design team to execute all aspects of branding, and material iterations of campaigns.Worked in tandem with the photography team on set to ensure capture and edit accomplished the campaign direction.Communicated direction and rounds of retouching with digital post houses through the production process into pre-press.

Created identity design for boutique cocktail bar/comedy club in Long Island City.Services: graphic design, art direction, website design, menus, spirits lists, matchbooks, ephemera, social, and printed marketing materials.

Re-branded (Morrisey Park) and business model to adapt to changing clientele while ensuring long-term customer relationships.Re-branding included: graphic design, art direction, website design, printed marketing materials, interior design and ancillary materials.Nominated: Best New Bar/Lounge in NYC for 2005 (Paper Magazine Nightlife Awards).