William Brent Cheatham Email & Phone Number

Greater Los Angeles Area

Pen&Public is an award-winning, Los Angeles based marketing agency. We are pioneering new ways to reach people.

Greater Los Angeles Area

New York, NY

Redscout is a brand strategy, design & innovation agency dedicated to transforming the futures of ambitious brands & businesses.

New York, NY

• Worked with digital and creative agencies as a strategic partner to improve company performance and culture by:
• Led the review and analysis of current work environment (purpose, people, process, profitability)
• Facilitated the discovery and implementation of alternative business models, service offerings, pricing strategies, team structure, and operations processes
• Provided organizational change management recommendations
• Provided executive coaching
• Designed and implementing new team structures, tools, and processes to improve transparency, collaboration, and profitability

New York, NY

• Responsible for leading all agency operations including Client Services, Project Management, Finance, Recruiting, HR, IT, Legal, Insurance and Office Management
• Clients included Levi's, L’Oréal, Absolut, TED, Chandon, Kiehl's, Diesel, and Yves Saint Laurent among others
• Collaborated with CEO/CCO to develop the strategy and rollout for a new organizational structure, brand identity, service offerings, and pricing structure
• Developed and managed the implementation of an operating plan that led to double-digit growth in EBITDA %
• Ideated, developed and presented pitch proposals as sales partner to CEO/CCO for all new client engagements
• Led contract and budget negotiations with clients, vendors, and strategic partners

New York, NY

• Identified potential annual operating cost savings in excess of 25% through vendor rationalization, revised expense policies, and systems management outsourcing
• Introduced cash flow forecasting and cash management strategies
• Prepared due diligence documentation and business valuation models, including discounted cash flow & market multiple, for potential investment and acquisition companies
• Instituted and managed accounting monthly close process
• Managed accounts payable, accounts receivable, 1099 processing, balance sheet preparation, income statement preparation, bank reconciliations, etc.

New York, NY

• Developed a plan to improve the accounting infrastructure by simplifying the chart of accounts, instituting a monthly close process, and streamlining disparate business unit budget development, cash management.
• Provided financial statement analysis and cash flow forecast models
• Conducted interviews with key team members and integrated findings into an organization plan that would improve scalability, utilization of current team talent and identify future hires
• Prepared marketing materials with CEO & President for new client pitch meetings
• Managed Finance, IT, HR, Recruiting and Office Management team members

Boston, MA

• Project manager for the customized implementation of Deltek Vision from QuickBooks/Excel hybrid accounting system including data migration and internal process conversion
• Worked alongside COO to prepare quarterly project profitability, realization and utilization reports
• Authored standard operating procedure materials for operations teams
• Managed major office construction initiative including vendor management and execution, delivering it on-time and on-budget
• Managed on-campus and existing professional recruiting processes, moderated decision roundtables and participated in professional interview training courses
• Supervised execution of accounts payable, accounts receivable, labor and expense reporting, recruiting scheduling and office equipment procurement

Boston, MA

• Selected and organized transition of new IT service provider, resulting in 35% annual savings, improved satisfaction, and upgraded network infrastructure
• Primary point-of-contact for all internal IT needs and building liaison
• Coordinated recruiting interviews, decision roundtables and on-campus initiatives
• Recorded accounts payable entries and tracked time and expense submissions
• Scheduled travel arrangements for Partners and Principals as directed

Austin, TX

• Managed calendars and travel arrangements for 15 Master Inventor IBM managers
• Ensured intra-company compliance with all confidentiality agreements and measures
• Serviced secure network printers and managed office supplies procurement
• Liaised with accounting department on procurement and travel expense reconciliations as requested