William Brent Cheatham Email & Phone Number

Greater Los Angeles Area

Pen&Public is an award-winning, Los Angeles based marketing agency. We are pioneering new ways to reach people.

Greater Los Angeles Area

New York, Ny

Redscout is a brand strategy, design & innovation agency dedicated to transforming the futures of ambitious brands & businesses.

New York, Ny

Worked with digital and creative agencies as a strategic partner to improve company performance and culture by:• Led the review and analysis of current work environment (purpose, people, process, profitability)• Facilitated the discovery and implementation of alternative business models, service offerings, pricing strategies, team structure, and operations processes• Provided organizational change management recommendations• Provided executive coaching • Designed and implementing new team structures, tools, and processes to improve transparency, collaboration, and profitability• Developed comprehensive project plans and budgets• Moderated brainstorm sessions for pitch creation, activation planning, and strategic partnerships• Led contract negotiations with clients, vendors, and employees• Optimized and led finance and accounting processes including consolidated reporting, financial statement preparation, transaction entry reviews, periodic close management, accounts payable/receivable processing, bank reconciliations, and journal entry preparation• Drove pre-production, story development, and business planning for entertainment properties

New York, Ny

• Responsible for leading all agency operations including Client Services, Project Management, Finance, Recruiting, HR, IT, Legal, Insurance and Office Management• Clients included Levi's, L’Oréal, Absolut, TED, Chandon, Kiehl's, Diesel, and Yves Saint Laurent among others• Collaborated with CEO/CCO to develop the strategy and rollout for a new organizational structure, brand identity, service offerings, and pricing structure• Developed and managed the implementation of an operating plan that led to double-digit growth in EBITDA %• Ideated, developed and presented pitch proposals as sales partner to CEO/CCO for all new client engagements• Led contract and budget negotiations with clients, vendors, and strategic partners• Led business requirements gathering for digital, video, and experiential marketing projects• Created and managed budgets, timelines, work plans, and staffing allocations• Managed and coordinated producers, project managers, and vendors throughout project delivery • Drafted contracts, SOWs, Change Orders, etc. working with legal counsel teams as needed• Prepared monthly, quarterly, and annual business reviews including financial statement analyses, cash flow forecasting and flash project profitability reporting• Directed accounting monthly close process including financial statement preparation, bank reconciliations, transaction entry reviews, and journal entry preparation• Audited, established, and managed agency operating policies and procedures

New York, Ny

• Identified potential annual operating cost savings in excess of 25% through vendor rationalization, revised expense policies, and systems management outsourcing• Introduced cash flow forecasting and cash management strategies• Prepared due diligence documentation and business valuation models, including discounted cash flow & market multiple, for potential investment and acquisition companies• Instituted and managed accounting monthly close process • Managed accounts payable, accounts receivable, 1099 processing, balance sheet preparation, income statement preparation, bank reconciliations, etc.

New York, Ny

• Developed a plan to improve the accounting infrastructure by simplifying the chart of accounts, instituting a monthly close process, and streamlining disparate business unit budget development, cash management, purchase order and billing processes• Provided financial statement analysis and cash flow forecast models• Conducted interviews with key team members and integrated findings into an organization plan that would improve scalability, utilization of current team talent and identify future hires• Prepared marketing materials with CEO & President for new client pitch meetings• Managed Finance, IT, HR, Recruiting and Office Management team members

Boston, Ma

• Project manager for the customized implementation of Deltek Vision from QuickBooks/Excel hybrid accounting system including data migration and internal process conversion• Worked alongside COO to prepare quarterly project profitability, realization and utilization reports • Authored standard operating procedure materials for operations teams• Managed major office construction initiative including vendor management and execution, delivering it on-time and on-budget• Managed on-campus and existing professional recruiting processes, moderated decision roundtables and participated in professional interview training courses• Supervised execution of accounts payable, accounts receivable, labor and expense reporting, recruiting scheduling and office equipment procurement• Presented key operations metrics at monthly company meetings• Responsible for operations including IT, Recruiting, Staffing and Office Management

Boston, Ma

• Selected and organized transition of new IT service provider, resulting in 35% annual savings, improved satisfaction, and upgraded network infrastructure• Primary point-of-contact for all internal IT needs and building liaison• Coordinated recruiting interviews, decision roundtables and on-campus initiatives• Recorded accounts payable entries and tracked time and expense submissions• Scheduled travel arrangements for Partners and Principals as directed

Austin, Tx

• Managed calendars and travel arrangements for 15 Master Inventor IBM managers• Ensured intra-company compliance with all confidentiality agreements and measures• Serviced secure network printers and managed office supplies procurement• Liaised with accounting department on procurement and travel expense reconciliations as requested