William Beaton Email & Phone Number

Sunnyvale, CA, US

Menlo Park, CA, US

Defined and managed the next generation Quest 3 Virtual Reality (VR) headset. Guided cross functional teams made up of engineering, operations, finance, marketing, PR, etc. to deliver on aggressive schedules.

Sunnyvale, CA, US

Product manager for the latest generation Echo (launched Oct 2020) and the Echo Flex (launched Nov 2019). Defined, led development & launch of four generations of new Echo products.

Sunnyvale, CA, US

Product manager for the Echo Plus 2nd Gen (launched Oct 2018) and Echo Plus 1st Gen (launched Oct 2017).

Portland, OR, US

Own roadmap, pricing for all large format touch screen products. Created value proposition and marketing collateral.

Knoxville, TN, US

• Own P&L, strategic roadmap, pricing, sales & revenue forecasting, documentation/collateral, and inventory to drive profitability and market penetration for All-in-One touch computer line.
• Build and execute business plans, determine pricing, identify requirements, and define KPIs.
• Compile market requirements document (MRD) and product requirements documents (PRD) incorporating market research, competitive analysis, Voice of the Customer (VOC), and internal feedback.
• Partner with senior executives to drive strategy and align new products with overall goals and objectives.
• Successfully launched two new AiO touch computers in fewer than three months, including highly customizable option with multiple configuration choices.
• Managed introduction of PayPoint point of sale (POS) touch computers running on Windows, Android, and iOS.

San Francisco, California, US

• Orchestrated development of go-to-market strategy, value proposition, messaging, collateral, and events for automated retail products and other service initiatives.
• Crafted product messaging, positioning, and content for collateral, Web, events, and advertising; provided sales team with product demonstrations, content, and value-based selling tools, including ROI, solution sheets.
• Spearheaded development of new company Web site, including SEO, marketing automation, analytics, content strategy, and management.
• Developed MRS and value proposition for in-store automated retail solution to help brands control brand message and retailers improve shrink, sales, and out of stock rates.
• Conceptualized and launched new product offering to measure audience traffic, impressions, and demographics to quantify marketing value resulting in deals with large brands and retailers.
• Led planning and execution of numerous tradeshows, including vendor management, budgeting, messaging, and follow up; saving 30% over previous years for major event by sourcing new vendors and controlling costs.

US

A non-profit organization serving the fitness and nutrition needs of vulnerable kids, families, and seniors

• Led business development and marketing strategies for all large-size open frame TV, monitor and digital signage LCD panel products in North America and South America.
• Researched and analyzed market sizing, competitor offerings, and market trends for US LCD TV and digital signage market.
• Liaised with sales and customers to understand VOC and requirements. Communicated market intelligence and VOC feedback to product planning team to influence product roadmaps.
• Performed demand/revenue management and forecasting.
• Created product marketing strategy, value proposition, market segmentation, and distribution strategies for LCD open frame product. Participated in multiple press tours to showcase latest LCD technology.
• Managed business development for first generation transparent LCD for North America resulting in introduction of world’s first transparent LCD commercial cooler and freezer.

Santa Clara, CA, US

• Held responsibility for P&L, AOP, life cycle, roadmap, pricing, and strategy for E-beam LCD test product, as well as revenue, bookings, and opportunity analysis for division generating between $800M and $1B in revenue.
• Interfaced with executives to present strategy, sales & market share forecasts, and competitive outlook; communicated product and LCD market updates at quarterly all-employee meetings.
• Prepared MRS for next-gen LCD testers. Managed team of direct and indirect reports that created and maintained product specifications and marketing material.
• Liaised with customers in Korea, Taiwan, Japan, China, and Singapore to advise on product updates, lead technical negotiations, and finalize requirements.
• More than doubled annual revenue (to $50M) for Electron Beam Tester used in TFT-LCD flat panel manufacturing by defining new generation architecture that increased throughput by 30+% versus previous generation.
• Supported divisional merger and acquisitional activities, including target valuations and synergy estimates.

Santa Clara, CA, US

• Held International assignment in Horsham, England from 3/01-11/01
• Successfully managed and completed 14 concurrent test fixture projects for the ion implant product throughout England and France.
• Managed project schedules and budgets for internal and external customers and vendors worldwide.
• Interfaced and coordinated with cross-functional teams including engineers, vendors, and contract manufacturers to achieve project goals.
• Supported identification & closure of test gaps found in field or at contract manufacturers.
• Developed project plans and managed project team from conception and planning to implementation, including strategies, processes, and resources.

• Coordinated projects for vehicle design changes, production changeovers, upgrades and automation.
• Developed long-term project plans and schedules required ensuring a successful launch of future models.
• Ergonomic Coordinator for Truck & Passenger Assembly.
• Designed, implemented and maintained database to track ergonomic issues, resulting in identification and closure of top issues prioritized by database.
• Initiated kaizen activity to improve processes, equipment and to increase production efficiency.
• Supported production of the current model Toyota Tacoma Pickup.

Detroit, Michigan, US

• Project managed assembly and test equipment for steering gears.
• Managed start-up, debug, and production ramp-up of new steering gear equipment worldwide.
• Developed, maintained, and improved steering gear assembly bill of process.
• Insured manufacturability and target cost compliance.
• Tracked steering gear assembly global capacity.
• Assisted in planning, recommending, and implementing manufacturing facilities globally.

Master Of Business Administration (M.B.A.), Finance & Marketing

Bachelor’S Degree, Mechanical Engineering