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Future-ready marketing executive with a 20-year track record of business building, management, and C-level client engagement for global and startup brands, consistently operating at the intersection of strategic and creative leadership.Expertise in developing and executing brand-building and performance marketing strategies across digital and traditional channels, effectively positioning companies, products, and services for success in today’s digital economy.Senior Partner at Paktolus, a leading technology company with over 500 experts specializing in automation, data, AI, and human creativity. Formerly held leadership roles at Young & Rubicam Advertising (New York), global branding consultancies Interbrand (New York), Landor Associates (San Francisco, Miami / Latin America); and independent marketing and venture capital firms. Current and past clients encompass a diverse range of organizations, from emerging startups to established global brands, including Intel, Colgate-Palmolive, Sotheby's Motorsport, New Look Vision, Banco Bradesco, PDVSA, Four Seasons Hotels and Resorts, and LG Group, just ranked among today's top 100 most valuable brands by Interbrand (2024).International business experience and perspective. Master’s from Thunderbird School of Global Management. Fluent in English and French.(Full-time roles at Paktolus, Young & Rubicam, Interbrand, and Just South of Madison, contracted through William Berenson Brand Architects, Miami, LLC - references available upon request.)
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Senior PartnerPaktolusMiami, Fl, Us -
Senior PartnerPaktolus Jan 2018 - PresentMiami, Florida, UsSenior Partner, Paktolus. Hired as Senior Partner to build and manage the company's growth by driving engagement, fostering collaboration, and elevating our brand's global presence. Identified strategic opportunity to merge our three independent companies into a single transformative technology powerhouse operating under one brand, uniting over 500 global experts in automation, data, AI, and human creativity.o Drive C-level client acquisition initiatives and growth of existing client relationships.o Develop and execute data-driven brand-building and performance marketing campaigns across digital channels.o Conduct brand naming and design assignments, develop branded content for clients and for Paktolus e.g., website, blogs, see: https://www.paktolus.com/news/why-paktolus/ -
Board MemberPwrstation Sa May 2014 - Aug 2024Miami, Floride, UsBoard Member, Chief Marketing Officer, PWRstation. Serve on Board of this private solar product development company that designs, patents, and markets innovative solar mounting systems to accelerate B2B installations. Among the five original investors. Previously served as Chief Marketing Officer, responsible for:o Positioning and promoting PWRstation to EPCs, operators, and end users through targeted social media campaigns, public relations efforts, international trade conferences, and personalized executive meetings.o Co-authored PWRstation business plan, created and presented master presentation decks.o Co-raised initial $1.5MM in capital through limited stock issue for 8% equity, pitched prospective investors / buyers including Caterpillar, Shell Ventures, Schneider Electric and APR Energy. o Closed our first deal to provide solar energy to a United Nations (UNHCR) refugee camp in Shimelba, Ethiopia. -
PrincipalJust South Of Madison Sep 2010 - Apr 2014Launched privately held marketing and communications practice. Key responsibilities and achievements included:o Driving new business and managing strategic and creative communications programs for SMEs in luxury, fashion, aviation, technology, logistics, law, energy, and applied materials, to name a few.o Developing and executing brand strategies, brand identity programs, and advertising campaigns to drive engagement and deliver results for such clients as Commercial Jet, an advanced MRO solutions company, The International Network of Boutique and Independent Law Firms, Etrion solar, and PowerLight, subsequently sold to SunPower.o Hired freelancers to execute a range of digital, design, and print production assignments, ensuring high-quality deliverables and adherence to project timelines. -
Chief Brand Officer/Global AccountsYoung & Rubicam Group Sep 2007 - Aug 2010Recruited for a three-year contract by Young & Rubicam advertising (entity now WPP RedFuse) to establish a branding and packaging capability central to Y&R’s global shopper marketing strategy, leveraging consumer insights to influence decisions, drive engagement, and build brand loyalty at the point of purchase.o Established global practice and workflow plan to align with client's key markets.o Identified and recruited from within the global agency top designers with formal brand and package design training located in client’s key markets.o Established and managed on-location and remote design process to meet client needs. o Carried out design explorations for future Colgate oral care products, including Toms of Maine, and miscellaneous dental care products.Recommendation from: Steve ForcioneCEO of RedFuse / WPP Global Managing Partner / Head of Young & Rubicam global account Colgate-Palmolive. March 17, 2013 "Bill is a first rate marketer. He is particularly experienced in corporate strategy and branding. He is a good team builder and has worked with some of the world's leading brands. I highly recommend him."Steve was with Y&R when working with William at Y&R________________________________________________________________________ -
PrincipalJust South Of Madison 2004 - 2007Launched and expanded a privately-held marketing and communications practice during a challenging economic climate, demonstrating entrepreneurial expertise and a proven ability to excel in competitive environments - as previously described.
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Executive Vice PresidentStarmark International 2002 - 2004Fort Lauderdale, Fl, UsHired as Executive Vice President to manage client partnerships and help scale this integrated marketing communications agency then-ranked among the nation’s fastest-growing by INC magazine. Agency focus on recreational marine clients. Reported to CEO.o Grew client partnerships like Ferrettigroup yachts and Rybovich, won Awlgrip marine paints and coatings. -
DirectorInterbrand 2001 - 2002New York, UsRecruited for one year contract to develop and execute business development strategy for this leading Omnicom-owned global branding agency. Reported to President.o Developed a plan that leveraged the power of Interbrand’s Brand Valuation data to appeal to CEOs and CMOs of public and privately held companies actively engaged in M&As, and/or interested in enhancing their company trademark valuations. o Executed the plan, securing high-level meetings and establishing strong relationships with Office Depot, Playboy Enterprises, and Jack Nicklaus Enterprises. -
Chief Marketing Officer & PartnerTech Inspirations Venture Capital 1998 - 2001Chief Marketing Officer & Partner in venture capital firm based in Toronto, Canada, and Miami, Florida with an investment focus on early-stage enterprise resource planning, customer relationship management, inventory, and supply chain applications. Positioned, packaged, and promoted portfolio investments. I created the brand name XBOX for one of our portfolio companies which we subsequently sold to Microsoft. See link: Xbox Name May Cost Microsoft. https://www.forbes.com/2001/02/05/0205xbox.html
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Managing Director And PrincipalLandor May 1986 - Dec 1998Hired as junior business development manager to later become Managing Director & Principal, reporting directly to the Chairman and CEO of this leading global corporate identity and brand management consultancy. Following nearly a decade at San Francisco headquarters, transferred to Miami to establish Landor Latin America. Achievements in San Francisco included: Securing and managing key accounts with major brands at the C-level, including the LG Group, Intel, Hitachi Data Systems, Andrew Corporation, and The Four Seasons Hotels and Resorts.Achievements in Miami / Latin America included: • Building the fastest-growing and most profitable operation within the company’s global network• Successfully transforming an under-performing Mexico City office into a profitable operation• Driving exceptional revenue growth of 400% over three-year period• Attaining a robust 60% gross profit margin• Securing and managing high-profile Latin America clients, including Banco Bradesco (Brazil), Grupo Arcor, Impsat (Argentina), Petroleos de Venezuela, and Grupo Ardilla Lule (Colombia).These results demonstrate strong leadership in operational restructuring and revenue generation, showcasing the ability to drive substantial business growth and profitability.
William Berenson Skills
William Berenson Education Details
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Thunderbird School Of Global ManagementAnd Related Support Services -
University Of ArizonaCommunications And Marketing
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International School Of GenevaDiploma Of Education
Frequently Asked Questions about William Berenson
What company does William Berenson work for?
William Berenson works for Paktolus
What is William Berenson's role at the current company?
William Berenson's current role is Senior Partner.
What is William Berenson's email address?
William Berenson's email address is bi****@****son.com
What is William Berenson's direct phone number?
William Berenson's direct phone number is (954)-874*****
What schools did William Berenson attend?
William Berenson attended Thunderbird School Of Global Management, University Of Arizona, International School Of Geneva.
What skills is William Berenson known for?
William Berenson has skills like Integrated Marketing, Advertising, Brand Development, Marketing Strategy, Marketing Communications, Strategy, New Business Development, Creative Direction, Strategic Planning, Market Research, Copywriting, Brand Management.
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