William Bernard Email & Phone Number

Canada

Toronto, Ontario, Canada

VIA Rail Canada is the country's leading passenger rail service, connecting major cities and providing a comfortable and reliable travel experience. As Service Manager, I play a crucial role in ensuring that every journey is enjoyable and safe for our passengers.Initially joining VIA Rail as a Senior Service Attendant, I quickly advanced to the role of Service Manager due to my strong focus on customer relations and effective team leadership. In my role, I'm responsible for:-… Show more VIA Rail Canada is the country's leading passenger rail service, connecting major cities and providing a comfortable and reliable travel experience. As Service Manager, I play a crucial role in ensuring that every journey is enjoyable and safe for our passengers.Initially joining VIA Rail as a Senior Service Attendant, I quickly advanced to the role of Service Manager due to my strong focus on customer relations and effective team leadership. In my role, I'm responsible for:- Customer Relations & Satisfaction: I am one of the public images of VIA Rail, engaging with customers daily to ensure they have a positive experience. This involves addressing their needs, resolving issues, and fostering a friendly atmosphere on board.- Safety & Compliance: I ensure all safety protocols are followed in accordance with Transport Canada's regulations. This includes conducting safety briefings, ensuring equipment compliance, and managing emergency procedures.- Team Leadership: I lead and coordinate the onboard crew to deliver exceptional service. This involves assigning tasks, motivating the team, and ensuring seamless operations throughout the journey.- Bridging Communication: As a liaison between the onboard crews and the company's management, I relay critical information and feedback to ensure consistent service quality and address operational challenges. This role requires excellent communication skills, a solution-oriented mindset, and the ability to lead under pressure. I thrive in a dynamic environment where adaptability and problem-solving are key. My commitment to customer satisfaction and safety has been instrumental in my success at VIA Rail. Show less

Toronto

Brussels, Brussels Region, Belgium

Brussels Area, Belgium

I Lead research on the context of communication projects to inform the strategy development for communication campaigns and deliverables to enable Bid Managers, Project Managers, other teams, and/or clients to implement efficient and effective communication projects, as well as advance GOPA Com’s development as an insight and data-driven company.Key responsibilities include:• Coordination of market research project in up to 24 languages and 35 different national markets. Tasks… Show more I Lead research on the context of communication projects to inform the strategy development for communication campaigns and deliverables to enable Bid Managers, Project Managers, other teams, and/or clients to implement efficient and effective communication projects, as well as advance GOPA Com’s development as an insight and data-driven company.Key responsibilities include:• Coordination of market research project in up to 24 languages and 35 different national markets. Tasks include research questions’ identification across various markets (national, cultural, and/or linguistic), desk research, literature reviews, and quantitative and qualitative research and analysis.• Delivering key insights in an appropriate format that is understandable and easy-to-use for clients and colleagues, e.g. STEEPLE analysis, data visualizations. • Drafting of strategic recommendations for the establishment or optimization of communication activities. Tasks include research findings analysis; analysis or definition of target audience segments and underlying rationale (including socio-demographic, behavior, geography, etc.); definition of objectives and messages; proposal of creative concepts; definition of dissemination strategies on communication tools, channels, and timing; definition of content strategies for campaigns and individual deliverables; definition of monitoring and evaluation systems for project and campaigns (e.g. KPIs, data analysis, reporting).• Supporting the company’s commercial development through the drafting of proposals for the European public procurement. Show less

Brussels Area, Belgium

• Coordination of market research projects in the field of communication and European affairs, with a focus on - Multiplier engagement-related research; i.e. stakeholders/media/influencers identification and mapping, CRM database organization/cleansing/management, stakeholder surveying through push-research by email and phone, opinion surveying and polling, etc.- Traditional and social media monitoring; i.e. monitored target identification, monitored keywords and topics identification… Show more • Coordination of market research projects in the field of communication and European affairs, with a focus on - Multiplier engagement-related research; i.e. stakeholders/media/influencers identification and mapping, CRM database organization/cleansing/management, stakeholder surveying through push-research by email and phone, opinion surveying and polling, etc.- Traditional and social media monitoring; i.e. monitored target identification, monitored keywords and topics identification, monitoring and research query building, listening tool formatting, collection and organization of monitoring data, quantitative and qualitative analysis of monitoring data, trends/topical review and analysis, traditional and/or social media analysis report drafting, etc.• Drafting of research reports, including preliminary research results, client analysis (background, mission, objectives, current communication channels overview), policy background analysis, benchmark, Social / Technological / Economic / Environmental / Political / Legal (STEEPL) analysis, formulation of key insights from research, SWOT analysis based on research, target audience information (e.g. media habits, social media and online behavior, economic situation, demographics, etc.), etc.• Management of a multilingual team of up to six research coordinators and assistants. Tasks include strategic planning, evaluations, team revenues and budget provisions, and reporting to management.• Supporting the company’s commercial development through the drafting of proposals for the European public procurement. Show less

Brussels Area, Belgium

As an active member of GOPA Com.’ Research Department, I contributed to the following activities:- Coordinate the research activities of GOPA Com.’s team of market analysts based across the EU;- Analyse policies and/or data and draft reports;- Analyse and draft media landscapes, as well as journalists/e-influencer mappings;- Create and manage databases which are GDPR compliant;- Map stakeholders and multipliers necessary for implementing a campaign or project’s… Show more As an active member of GOPA Com.’ Research Department, I contributed to the following activities:- Coordinate the research activities of GOPA Com.’s team of market analysts based across the EU;- Analyse policies and/or data and draft reports;- Analyse and draft media landscapes, as well as journalists/e-influencer mappings;- Create and manage databases which are GDPR compliant;- Map stakeholders and multipliers necessary for implementing a campaign or project’s strategy;- Monitor information in traditional media, social media, and PR monitoring tools.In the context of the specific framework contract “Press Relations and Media Outreach” for DG COMM of the European Commission, my tasks also included:- Research information necessary for the drafting and implementation of PR strategies for a variety of European Commission DG or agencies (Secretariat General, DG GROW, DG NEAR, DG ECHO, DG DEVCO, DG FISMA, etc.);- Organise press trips (e.g. Press trip to Zimbabwe for 15 journalists to join Commissioner Mimica’s official visit to Harare);- Map relevant journalists, e-influencers and other opinion makers which are relevant for some specific PR activities;- Manage relations with media outlets and specific journalists;- Manage logistical issues (media accreditation for journalists, travel/accommodation/meals arrangements);- Organise conferences.I was also working as a Commercial Development Assistant, which mostly includes researching relevant information for the drafting of bids in the process of a call for tender. Show less

Brussels, Brussels Region, Belgium

Visiting teaching staff responsible for the research project of the course European strategic communications within the Masters in Public Relations major in European affairs and communications.

Brussels Area, Belgium

Hong Kong

As a trainee in the Political, Press and Information Section, my job was to contribute to the daily work and activities of the section and the Office in general. In other words, it consisted of contributing to the public diplomacy of the EU Office to Hong Kong and Macao.My daily job description included the following tasks (among others), • Writing political notes, daily press reviews, news and cultural bulletins, minutes of meetings, etc.• Co-organising and participating in… Show more As a trainee in the Political, Press and Information Section, my job was to contribute to the daily work and activities of the section and the Office in general. In other words, it consisted of contributing to the public diplomacy of the EU Office to Hong Kong and Macao.My daily job description included the following tasks (among others), • Writing political notes, daily press reviews, news and cultural bulletins, minutes of meetings, etc.• Co-organising and participating in various meetings. Some with senior officials, like the Chief Executive, the President of the Legislative Council, lawmakers, high-profile diplomats, etc.• Helping the Press and Information Officer in his work and relations with the press. I sometimes contributed to written or radio interviews.• Helping in the organisation of major EU-related events, such as Europe Day or the European Union Film Festival.• Managing the social media accounts of the Delegation, on which I promoted EU values, policies and programmes to the local audience (Human Rights, Environmental policies, Erasmus+, Horizon 2020, etc.).• Together with the Press and Information Officer, we imagined and built communication campaigns, both online and offline. In March 2017, to celebrate the 60th Anniversary of the Treaty of Rome, we designed a joint communication campaign for both the EU Office and the EU Member States represented in Hong Kong and Macao. The campaign reached more than 50,000 people and was well welcomed by the Hongkongese and Macanese public. Thanks to its success, the campaign was used by other delegations of the EU in the Asia Pacific region. Show less

Région De Bruxelles, Belgique

During my Master degree, four students and I decided to found a local committee of the global association AIESEC in our University. A few months later, AIESEC in IHECS was born.AIESEC is developing the leadership potential of youth through experiential learning, volunteer experiences and professional internships. On top of that, AIESEC enables both employers and organisations to connect with a global network of talent.My job as President of the Local Committee (LC) of AIESEC in… Show more During my Master degree, four students and I decided to found a local committee of the global association AIESEC in our University. A few months later, AIESEC in IHECS was born.AIESEC is developing the leadership potential of youth through experiential learning, volunteer experiences and professional internships. On top of that, AIESEC enables both employers and organisations to connect with a global network of talent.My job as President of the Local Committee (LC) of AIESEC in IHECS consisted of (among other): • Presiding and managing the Executive Board of the Organisation;• Maintaining excellent relations with the host University, IHECS;• Making sure the LC was legally and financially respecting the rules of AIESEC in Belgium and Luxembourg;• Representing the LC during national and international meetings; and• Contribute to the daily activities of the committee with the Vice-Presidents and the Members. Show less

Région De Bruxelles , Belgique

Position held in the International Office at IHECS. The office manages all the ERASMUS +, international study abroad and internships for the students of IHECS HEG. This job helped me be familiar with all the platforms linked to ERASMUS + - European Commission (such as the International Mobility Credits application forms).

Région De Bruxelles, Belgique

For 9 months, I experienced being a member, and the community manager, of the Local Committee of Jeunes MR Berchem-Sainte-Agathe.

Région De Bruxelles, Belgique

As part of Politics Academy, a program launched by the Jeunes MR.Observatory internship with the Belgian Deputy Prime Minister and Minister of Foreign Affairs and European Affaires, Didier Reynders.

Région De Bruxelles, Belgique

Student job - Tasks included building relationships with customers, pitching products, restocking shelves, and maintaining the store clean and organized.

Région De Bruxelles, Belgique

Master'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: Master student's delegate to the Council of Public Relations. President of the Local Committee of AIESEC.

Master'S Degree, Public Relations

This programme is part of the IHECS/ULB fusion and leads to a co-signed diploma, by both institutions.

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication, Great Honour - Grande Distinction

Brussels, Belgium

Communication And Media Studies

Moscow, Russia International programme “Russian media and journalism”. The Faculty of Journalism annually holds a short course.

Relations Et Affaires Internationales, Great Honor

Hong Kong, China

Traduction Et Interprétation

Brussels, Belgium Français, English & 汉语 (Chinese)

High School Diploma, General Studies

Activities and Societies: Member of the Spanish Club (2011), Member of the Drama Club (2011), Honor Senior Student (2011) Michigan, USA

Cess, General Studies

Activities and Societies: Secretary of the Student Parliament of Saint-Peter's College of Jette - Collège Saint-Pierre de Jette.