William Jones Email & Phone Number

Los Angeles, Ca, Us

Zurich, Ch

Lead a remote, geographically-dispersed team primarily located in Central & Eastern Europe & the US, driving our global revenue optimization and conversion strategies across SMB and Enterprise accounts. With a sharp focus on bottom-line results, I leverage data insights to craft strategic revenue generation plans and transform marketing operations to enhance conversion rates. I play a pivotal role in defining the company's go-to-market strategy, product marketing and establishing company-wide OKRs linked to revenue targets and growth objectives. Select Accomplishments: ✓ Developed successful marketing plans leading to YOY revenue growth and significant increase in website traffic. ✓ Repositioned the brand by designing a new company narrative, messaging architecture, visual identity, marketing collateral, and web design. ✓ Integrated strategies across all touchpoints, increased efficiency, and reduced costs. ✓ Introduced engagement software and training to empower the marketing team to leverage data insights and utilize an automated workflow. ✓ Enhanced cross-functional collaboration, increased field marketing events, and established customer loyalty programs.

Northridge, Ca, Us

I devised transformation initiatives on a large scale, orchestrating marketing strategies, messaging, positioning, and CRM design that supported over 30 diverse programs, including master's, bachelor's, and certificate courses. Select Accomplishments: ✓ Led team recognized with 20+ Gold & Silver design awards for digital artwork, display, social media, print ads, and total recruitment packaging. ✓ Standardized marketing plans and analyzed enrollment data to revamp strategies. ✓ Gained buy-in to leverage centralized and automated CRM solutions to enhance capabilities. ✓ Created targeted campaigns and developed a white glove recruitment experience. ✓ Fostered a culture of collaboration and continuous improvement.✓ Managed system integrations and spearheaded new landing page design. Increased organic traffic to program pages, increased email open rates, and decreased opt-out rates.

I founded a consulting company specializing in marketing technology stack, CRM design, strategy, marketing automation, analytics infrastructure, product flows, and lifestyle marketing. As an executive consultant, I partnered with clients’ leadership teams to design marketing strategies and plans to position organizations for rapid and sustainable growth. I have served diverse organizations, with particular expertise supporting leaders in higher education and real estate industries. I helped these clients operationalize their vision and customize CRM tools to meet strategic objectives.

El Segundo, Ca, Us

El Segundo, Ca, Us

I was given expanded responsibilities as the Director of Sales & Advertising across multiple verticals, overseeing the Financial Services, Home, & Careers Divisions.

El Segundo, Ca, Us

I was tasked with propelling the inside sales of the Financial Services Division. After successfully increasing sales and spearheading the expansion into advertising sales model, I was given expanded responsibilities as Director of Sales & Advertising.

As VP of National Sales, I led a team of up to 15 and expanded the customer base for a wholesale mortgage lending startup. I drove revenue by creating marketing programs, increasing sales, acquiring new customers, retaining existing accounts, and training the sales team.

I was promoted to oversee a team of 25 sales representatives. In this role, I drove transaction volume growth, increased sales team productivity, generated new business, and conducted pipeline management for a wholesale mortgage startup. I also created and conducted training sessions, established goals, and spearheaded the entire sales strategy for the rapidly growing company. Generate new business, leads, monitor client retention, and conduct pipeline management.