William Kelsey Email & Phone Number

Hawke's Bay, New Zealand

Hastings, New Zealand

Havelock North, New Zealand

Taupo, New Zealand

• Official New Zealand & Australian distributor of a range of high quality outdoor performance brands including Marmot, HOKA ONE ONE & GU Energy Nutrition. Founded in 2001, the company employees 19 staff across the two.
• Designed and managed 5 x Shopify webstores - generating over $200,000 in online sales over a 2 year period.
• Managed content generation & administration of 12 social media accounts - including Facebook, Twitter & Instagram - for both New Zealand & Australian markets.
• Monitored web and social media analytics, and the production of monthly marketing board reports.
• Implemented database management including co-ordination of direct marketing activities.
• Responsible for production of content for monthly brand e-newsletters.

Sydney, Australia

• Beer Cartel is Australia´s leading craft beer retailer, providing the general public with access to a wide range of hard-to-find craft beers. The business operates online (www.beercartel.com.au) and through its Sydney.
• Developed strong relationships with a large number of stakeholders (suppliers & consumers).
• Led the delivery and coordination of marketing initiatives through Beer Cartel's social media channels including Facebook, Twitter and YouTube.
• Managed the design and administration of the award-winning Beer Cartel website (‘Best Website 2011’, Beer & Brewer Magazine).In October 2013 I voluntarily left this position having helped fulfill the objective of.

Sydney, Australia

• Provided remote marketing support to Beer Cartel as it sought to grow its position within the online market.
• Implemented a SEO marketing campaign, targeting keywords and search terms to support web sales.
• Proactively identified and implemented new opportunities to enhance Beer Cartel’s social media offering.

Gisborne & Hawkes Bay, New Zealand

• Triathlon Hawke’s Bay is a triathlon and duathlon based club. It is a professionally run organisation that prides itself on supporting the needs of all its members whether they want to simply have a go or achieve to an.
• Responsible for execution of online search marketing strategy.
• Established Event Facebook group page.
• Co-ordinated marketing for the event including execution of telemarketing and flyer marketing activities.
• Developed strategic partnership with Run Walk Hawke’s Bay and Sport Hawke’s Bay (WorkFit).
• On race day, assisted in the management and co-ordination of the event.

Gisborne & Hawkes Bay, New Zealand

• Working independently, over 13,000 past client files from 200 storage boxes were entered into a Microsoft Excel spreadsheet.
• Documentation management of said files to Wellington for storage.
• Co-ordinated the relocation of the Hastings Office to Napier.

Bachelor Of Arts, Art History And History

Bachelor Of Arts, Art History And History

Diploma In Wine Marketing

Currently studying via distance learning.