William B. Morris Email & Phone Number

Long Beach, Ca, Us

Huntington Beach, California, United States

*Leveraged 14 years of expertise in restaurant operations, overseeing staffing, training, menu design, pricing, product development, inventory management, and dough production, with proficiency in Toast POS systems.*Consistently recognized for operational excellence with over 6 years of accolades, including OC Register’s Top 10 and Yelp’s Top 50 Pizzerias in Orange County, CA.*Drove customer acquisition and brand visibility through PPC advertising and strategic social media content creation.

Mission Viejo, California, United States

*Took ownership of strategy and best practices for a 7-figure annual omnichannel ad budget. *Optimized an ad strategy for Amazon Seller Central, resulting in a 33% year-over-year growth. *Implemented affiliate marketing, social media engagement, and Google PMAX campaigns to increase website traffic; achieved an average RoAS of 2500% and a CPC of $0.45.*Analyzed ad budgets using the Optmyzr PPC Management application to automate performance metrics, reducing ad spend by 180% YoY.

Irvine, California

*Established and implemented practices and procedures for a subscription box service, creating a new business category that resulted in a 75% increase in annual gross revenue.*Created a module with an algorithm to enhance affiliate sales revenue by 300%.*Managed accounts for over 100 endemic advertisers in the MX and MTB industries.*Handled bookkeeping and accounts receivable for $3M in revenue, including filing sales tax.*Leveraged SEO optimization techniques and advanced analytics applications to achieve 15 million page views, grow Instagram followers by 350k, utilized Facebook Advertising to sell merchandise, and generated $100k in annual revenue on YouTube.

Irvine California

*Applied data-driven analytics to support the sales team and optimize OTA pricing, driving $10M annually through hotel reservations.*Assisted the Director of Finance in setting sales goals and commission structures post-hotel acquisition, reducing third-party commissions by $100k annually.*Delivered weekly forecast analysis to leadership and the sales team, leveraging data from OPERA reservations software to exceed annual sales targets.

San Clemente, California

*Executed a national marketing campaign to raise awareness for a SaaS application, surpassing targets by 200%, which secured funding for company growth.*Developed a competitive pricing strategy for a network of digital photography agencies, resulting in over 100% year-over-year sales growth.*Managed a global network of 50 photographers, overseeing their portfolios across 80 distribution agencies.

Doctor Of Business Adminstration, Business Administration And Management, 4.0/4.0

Activities and Societies: Delta Mu Delta Honor's Society *Doctoral Candidate focusing on successful leadership behaviors at the global.

Master Of Business Administration (M.B.A.), Organizational Leadership, 3.956/4.0

Activities and Societies: The Brandman University Business Society *Mastery in the field of Organizational Leadership, theory.

Bachelor Of Arts (B.A.), Social Sciences

*Tier III thesis focused on Adolescent Consumerism and the Results of Credit Card Debt due to Social Media and the new Availability.

Associate Of Science (As), Real Estate Appraisal And Real Estate Escrow, 3.67/4.0

*Completion of the Uniform Standards of Professional Appraisal Practices for 2012 - 2013. *Deans list Fall 2012, Spring 2013 *Certificate.