Strategic marketing professional with over 15 years experience in quantitative & qualitative analysis, reporting and media driven business development. Leadership roles include monetization of concept software and new operational models with an emphasis on contemporary, sustainable business in eCommerce, social media/publication, digital marketing/advertising & business management.I am a passionate cycling industry professional; driven to create content, utilize eCommerce solutions to grow the industry, & connect industry professionals with participants using social platforms. Specialties: Doctoral of Business Administration Candidate, MBAProject ManagementAd Driven Publication Content CreationeCommerce Solutions Warehouse ManagementAmazon Seller CentralBusiness AnalyticsFinancial Models & BudgetsForecastingRestaurant Operations, PizzailoBrand Ambassador
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Restaurant Operations | Marketing (Ppc & Social Media)Undisclosed Jan 2024 - PresentHuntington Beach, California, United States*Leveraged 14 years of expertise in restaurant operations, overseeing staffing, training, menu design, pricing, product development, inventory management, and dough production, with proficiency in Toast POS systems.*Consistently recognized for operational excellence with over 6 years of accolades, including OC Register’s Top 10 and Yelp’s Top 50 Pizzerias in Orange County, CA.*Drove customer acquisition and brand visibility through PPC advertising and strategic social media content creation.
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Director Of EcommerceDreamruns Sep 2022 - Feb 2024Mission Viejo, California, United States*Took ownership of strategy and best practices for a 7-figure annual omnichannel ad budget. *Optimized an ad strategy for Amazon Seller Central, resulting in a 33% year-over-year growth. *Implemented affiliate marketing, social media engagement, and Google PMAX campaigns to increase website traffic; achieved an average RoAS of 2500% and a CPC of $0.45.*Analyzed ad budgets using the Optmyzr PPC Management application to automate performance metrics, reducing ad spend by 180% YoY. -
Director Of OperationsVital Media Network Jun 2016 - Mar 2022Irvine, California*Established and implemented practices and procedures for a subscription box service, creating a new business category that resulted in a 75% increase in annual gross revenue.*Created a module with an algorithm to enhance affiliate sales revenue by 300%.*Managed accounts for over 100 endemic advertisers in the MX and MTB industries.*Handled bookkeeping and accounts receivable for $3M in revenue, including filing sales tax.*Leveraged SEO optimization techniques and advanced analytics applications to achieve 15 million page views, grow Instagram followers by 350k, utilized Facebook Advertising to sell merchandise, and generated $100k in annual revenue on YouTube. -
Revenue ManagerIrvine Company Jul 2010 - Jun 2016Irvine California*Applied data-driven analytics to support the sales team and optimize OTA pricing, driving $10M annually through hotel reservations.*Assisted the Director of Finance in setting sales goals and commission structures post-hotel acquisition, reducing third-party commissions by $100k annually.*Delivered weekly forecast analysis to leadership and the sales team, leveraging data from OPERA reservations software to exceed annual sales targets. -
Financial ManagerImage Protect Oct 2011 - Nov 2015San Clemente, California*Executed a national marketing campaign to raise awareness for a SaaS application, surpassing targets by 200%, which secured funding for company growth.*Developed a competitive pricing strategy for a network of digital photography agencies, resulting in over 100% year-over-year sales growth.*Managed a global network of 50 photographers, overseeing their portfolios across 80 distribution agencies.
William B. Morris Education Details
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4.0/4.0 -
Social Sciences -
3.67/4.0
Frequently Asked Questions about William B. Morris
What company does William B. Morris work for?
William B. Morris works for Undisclosed
What is William B. Morris's role at the current company?
William B. Morris's current role is eCommerce & Digital Operations Architect | Advertising Solutions | Action Sports Publication | Restaurant Operator | D.B.A. Candidate.
What schools did William B. Morris attend?
William B. Morris attended California Southern University, Brandman University, Part Of The Chapman University System, Ohio University, Saddleback College.
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