Digital and content marketing, marketing operations, business strategy and brand management for Conner Homes, a private homebuilder in the Great Seattle area.

Managed a creative team that designed digital content and omni-channel marketing campaigns to generate website and sales office traffic and 9K annual home sales for 2 Regions, 12 Divisions and 160+ communities. • Designed and managed an online sales counselor lead management team that accounted for 15% of gross sales. Ensured connectivity with sales offices teams existed and created sales best practices with CRM pathing.• Implemented sophisticated integrated digital strategies for each Division that met or exceeded monthly traffic and conversion KPIs. Managed three SEM agencies. Educated Division marketing managers on website content and SEM best practices, i.e., analytics, copywriting, A/B testing, email marketing. Annual budget exceeded $2.3M. • Tested and implemented new martech, including a digital asset manager, video production software, virtual reality in sales offices, Asana workflow management, and website live chat. • Managed and coached an internal SEM team, content creators and graphic designers. Ensured all creative adhered to Compliance policies and Fair Housing regulations. Team produced over 1,100 creative assets in 2022.

Defined the value proposition, performed feasibility research, and wrote UX business requirements for B2B white-label mobile app. Created brand platform for $110M mixed-use master planned development and assisted developer with technology assessments, design guidelines, and investor relations.

Poduct marketing, lead gen, and public relations for a startup B2B SaaS company. • Created go-to-market plan integrating digital marketing, content marketing, media relations, and B2B events/trade shows. Managed one employee and creative agencies. • Led the website rebuild to improve SEO and conversions. Content strategy doubled website traffic and grew revenue by 26%. Produced over 25 videos, whitepapers and sales flyers. • Created the “L2L Manufacturing Index”, a research-based communications strategy, resulting in 173 media placements and 2.8M impressions in the first year. Secured Gartner’s “2019 Cool Vendors in Manufacturing.”

Managed ield marketers in 5 states that provided branding and lead generation marketing for B2C and B2B lines of business. Collaborated with enterprise marketing, product development, legal and creative agencies to generate omni-channel advertising, direct mail, point-of-sale marketing and brand and event sponsorships. • Restructured a $5M regional sponsorship brand strategy, negotiating contracts with Major League Soccer, Major League Baseball, media and arts organizations. Created effective activation plans and a best practice toolkit, reducing costs by 7% and establishing brand consistency across assets and markets. Used analytics to determine ROIs, prioritize sponsorship assets and negotiate sponsorship contract renewals. • Created go-to-market plans for new branches, non-profit, women-owned businesses, and LGB markets. • Advocated a business case for using social media, convincing senior bank leadership and compliance that risk could be successfully managed. Test resulted in social media becoming an approved enterprise marketing tactic. • To position Key as a B2B thought leader in the Seattle market, created “Sound Thinking” events featuring subject matter experts exploring the drivers of the Puget Sound economy. Each event attracted approximately 200 guests.

Branding, marketing and omni-channel advertising for 3 mixed-use master planned communities with 4.5K total residential lots and commercial plats. Each community exceeded annual absorption and sales KPIs. •Leveraged a redefined value proposition to quickly grow a small homebuilding brand by executing an aggressive omni-channel advertising, digital and branding strategy, including the brand’s first television commercial and 30-minute lead-gen infomercial. It became the market’s largest homebuilder, achieving 16% market share, willingness-to-refer rate of 97%, and actual referral rate of 27%.• Implemented homebuilder’s first use of digital marketing, deploying 4 websites, SEM, live website chat and video content which increased website traffic from 40K to 350K+. •Project manager on the design and implementation of a custom CRM, including a complex rule-based option selection tool. Implemented new technology solutions, including becoming the first developer in the nation to use eSignatures with DocuSign, which improved the customer experience and contract approval cycle time by 70%.

Product marketing for B2C joint venture with partner US Postal Service in the production and marketing of consumer stored value cards, utilizing USPS retail outlets. Successfully managed the complex relationship by developing key USPS relationships and securing resources to resolve pricing and operational issues. Co-authored annual marketing plan with USPS, including $4M national holiday season omni-channel campaign that included a 30-second radio commercial featuring a celebrity. Added 7,000 retail stores and vending channels within 12 months of the startup launch and convinced USPS operations leadership and labor unions to implement open display merchandising. Strategies grew sales 81% ($26M to $47M) within two years.

Member of the implementation team for a B2B travel payment system required by a new contract with the General Services Administration on behalf of federal agency and Department of Defense finance and travel offices. Increased my client portfolio revenue from $80M to $260M within three years through ABM and developing strategic relationships with agency leadership at all levels. Frequent speaker at federal CFO and Travel Office workshop events, sharing private sector best practices and promoting Amex payment technology solutions. Collaborated with Amex Government Affairs to resolve sensitive issues involving senior agency officials and Members of Congress.

Member of product development teams, assessing impacts on customer service operations. Developed customer attrition model and launched an integrated direct mail and telemarketing anti-attrition and lead gen program. Ensured retail and travel partners adhered to SLAs and Amex brand standards. Developed formal training and escalation process to ensure operations center CX associates were educated on national marketing campaigns