William Bradley, Iii Email & Phone Number

Los Angeles, Ca, Us

San Francisco, California, Us

Los Angeles, California, Us

 Apple Music Radio |  AppleTV+ | AirBnB | Beats by Dre. | Fanatics Inc. | Hyatt• Responsible for agency's overall knowledge, adoption and implementation of emerging and existing social platforms (YouTube Shorts, Discord, TikTok, etc.)• Owned the social strategy for clients across social media including Apple Music, Beats by Dre, Fanatics Inc., Hyatt and more• Developed department wide rationale for brands approaching short form video, creators/in9uencers, Discord, TikTok, YouTube, Instagram and more• Developed short form video content strategy and creative for Apple Music, raising engagement 91% on Instagram, 72% on Twitter and 56% on TikTok• Implemented social media strategies with international teams (Europe)• Managed a team of 4 Junior strategists and 2 community managers• Craft weekly, monthly and ad-hoc reports for clients measuring KPIs and establishing trends, insights and recommendations

El Segundo, California, Us

• Partnered with global media teams to recommend the adoption of emerging social media platforms and formats• Provided strategic insights and recommendations for 360 campaigns, social media campaigns and go-to-market strategies• Developed monthly sales decks complete with social media trends & insights distributed among 50+ agency clients• Developed short form video content that generated 35M organic impressions in two months on Jollibee's Facebook page• Decreased negative sentiment 30% over an 4 month period, managing VIZIOs social media pages

-Clients: Hershey's, Labatt Blue, Harbor Freight Tools, Del Monte Fruit Company, Rich Dad Poor Dad, Home Care Assistance, and more.-Manage paid social media budgets for multiple clients ranging from $10K to $150K per month-Develop monthly social media content including photography, video, copy writing and more-Monthly, quarterly and annual reporting of social media success and areas of opportunity-Created, nurtured and reported on 4 regional lead generation campaigns a month-Complete account management tasks including but not limited to, customer service and support-Maintain integrity of social media and digital marketing properties, including but not limited to uploading and creation of content-Work with internal teams across Content and Design, to plan and publish the mix of original content and promotional content-Identify social influencers in order to grow brand visibility-Remain abreast of social media trends and identify areas for opportunity

- Own and implement best practices for digital marketing across a number of verticals- Develop KPIs and other metrics for success to align with business goals on the yearly, quarterly and monthly basis- Lead weekly calls with clients to deliver updates, insights, recommendations, and more- Own PPC/SEM strategy including Facebook, Twitter, Instagram, and Google Display Ads. Report on success/recommendations on the monthly, quarterly and yearly cadence- Head of Strategy & Analytics team; managing Social Media Specialist, Community Manager, and Strategy Intern- Partner with media buying partners for OOH placements- Brainstorm with Design/Production team on creative and strategic ideas to prepare campaign pitches for clients- Own blog content process and influence SEO strategy- Inform landing page design with knowledge of UX best practices to increase conversion rate- Review monthly content calendar ensuring that posts and cadence align with business goals

- Content Creation (copywriting, image direction, campaign optimization)- Social Media Strategy- Process ImplementationEducate cross functional teams to advances in social mediaResponsible for the creative integrity of accountsImplement industry best practices to ensure content integrity and meet business goalsAssist with social media playbook strategy for clientsCollaborate with Creative Director and Brand Managers to ensure content aligns with social media strategyGrowing social media cross function capabilities across digital and traditional teamsPartner with Brand Strategy to deliver an innovative social strategy to achieve KPIs.Communicate goals and KPIs of campaigns through timely and comprehensive reportingManage the integrity of 5 social media monthly calendarsCopywriting and image direction that align with overall social media strategyFulfill existing social goals and identify new goals and the impact on other tracking metricsDevelop and pitch whitespace opportunities to content creation teams

New Britain, Ct, Us

- Social Media Strategy- Copywriting and Content Creation- Reporting and Analysis- Aligning with Brand, Legal and Product Teams- Create and execute social media campaigns that align with marketing, PR and advertising initiatives for all PPG brands.- Develop relevant, timely, compelling content optimized for the platform and the intended audience, and post and tweet daily to all applicable social media outlets.- Ensure that messaging is consistent across multiple networks and channels; partner with other members of the marketing team to ensure this consistency.- Together with the department’s creative team, develop engaging visuals that reflect the company’s brand and positioning.- Manage the company’s brand presence across the relevant social media channels.- Constantly track and monitor (and if appropriate, respond to) relevant conversations across social media channels.- Research top influencers, competitors and trends in the company’s specific field.- Analyze and report on usage statistics and the degree in which program performance objectives have been met.- Stay current with social media trends and tools.- Oversee creative design for PPT brand social media channels, aligned with creative strategy, brand book- Grew Instagram audience from 350%+ from 4,000 to 19,000 fans- Research and gather content for social media platforms- Fulfill existing social goals and identify new goals and the impact on other tracking metrics- Review and analyze various content including microblogs, blogs, photos, videos, events, ratings and reviews; provide strategic and actionable recommendations on ways to optimize social media content- Provide regular monthly and quarterly reports and analysis- Strong organizational skills and ability to adapt to changing needs and priorities- Perform competitor product analysis to understand the appeal of other marketing efforts and social media approaches in the market

- SEO Best Practices- Blogging- Content Management System (WordPress)-Edit content daily to maintain brand voice and continuity throughout the site-Write and create original content to drive user interactions to the site-Develop and create social media marketing strategies and ensure delivery of goals-Monitor and analyze visitors statistics via WordPress-Manage and implement SEO techniques and tactics to increase visibility of TheShopBlog.Net-Responsible for the meta description and tagging of keywords in 10 posts a week

Birmingham, Alabama, Us

-Salesforce Integration- Social Media Management- Blogging w/ focus on SEO best practices- Google AdWords -Responsible for social media channels including, Twitter, Facebook, LinkedIn, Google+ and YouTube-Curated, edited and analyzed weekly and monthly email campaigns to promote brand awareness and product availability-Analyzed effectiveness of marketing plan including email marketing effectiveness, social media engagement and reach-Created content calendars to provide and outline social media strategy and to increase legitimacy of brand voice-Created SEO and PPC best practices plan for new site in 2014 and 2015-Train and educate product team members in SEO best practices -Integrated SEO into social media channels including, Twitter, Facebook, LinkedIn, Google+ and YouTube-Curated, edited and analyzed weekly and monthly email campaigns to promote brand awareness and product availability-Analyzed effectiveness of marketing plan including email marketing effectiveness, social media engagement and reach-Generate, test and evaluate keywords and their effectiveness based off sales and product goals-General sales support tasks including document editing and formatting-Prepare, deliver and in some cases present SEO reports on the monthly and quarterly basis-Generate leads for sales team via blogging, lead harvesting, social media marketing, and a consistent web presence-Develop and edit an average of 3 RFPs a month-General sales support tasks including document editing and formatting-Created, nurtured and managed 3 regional lead generation campaigns a month-Generate leads for sales team via blogging, lead harvesting, social media marketing, and a consistent web presence-Complete account management tasks including but not limited to, customer service and support-Website content management and advanced WordPress editing -Assist Director of Marketing with the creation, implementation and analysis of daily, weekly and monthly marketing initiatives

London, England, Gb

- Reporting (Weekly and Monthly)- Brainstorming- Data Harvesting-Harvest data for 5 monthly reports via Sysomos, Crimson Hexagon, Facebook and YouTube Analytics, Wisdom and Marvin-Track weekly post engagement for Reebok, Reebok Classic and competitors to compile inside 20 weekly report-Develop and analyze 100+ posts for Tumblr, Twitter, Facebook and Google+ for Reebok brand asset, Alicia Keys for weekly report-Analyze presence for 10+ potential clients across major social media platforms and provide insight for growth and engagement-Develop social media strategies for potential clients for Twitter, Facebook, Tumblr, Google+ and Pinterest-Provide office assistance, including managing server and providing generic technological expertise-Prepare Daily, Weekly, and Monthly reports for Reebok, Reebok Classics and competitors

- Brand Ambassador- Content Creation and Publishing- Event Planning-Developed and executed online marketing strategy for RIAA Gold certified album, “God Forgives, I Don’t”-Comprised and Tweets and Facebook promotions for album promotions during the 2012 year-Contributed to blogs and send music to high-profile DJs to promote brand awareness and build brand loyalty-Served as a brand ambassador at events and industry functions

- Social Media Management- Event Planning- Website Management (WordPress)- Blogging- Image Creation (Photoshop)-Created and maintained Twitter and Facebook accounts, increased following on twitter by 216% and Facebook 400%-Designed weekly newsletters and ensured delivery to e-mail list, to ensure brand loyalty-Increased website traffic 340% via social media and event marketing-Planned and executed marketing events, including BBQ, fashion show and networking events

Bachelor'S Of Science, Marketing

Diploma, General Studies