Chief Marketing Officer
CurrentCannaVision is an industrial hemp farming and processing company.KO Therapeutics makes professional-strength CBD therapy products.• Devise and implement a multi-faceted strategy to attract farmers, procure biomass, and solidify B2B customer orders for processed hemp hurd, fiber, and micronized hemp hurd for use in a variety of industries.• Develop global strategy for industrial hemp and CBD therapeutic products under KO Therapeutics, a CannaVision subsidiary.• Oversee robust product and marketing roadmap, with P&L and budgeting.• Lead a development team to create company branding, digital presence, and large-scale advertising campaigns on Google, Bing, Facebook, Instagram, and industry platforms.• Analyze performance data, creating actionable insights for stakeholders while staying updated with the latest trends and best practices in digital marketing.• Design store displays and signage.• Manage corporate strategy for short and long-term growth.