CannaVision is an industrial hemp farming and processing company.KO Therapeutics makes professional-strength CBD therapy products.• Devise and implement a multi-faceted strategy to attract farmers, procure biomass, and solidify B2B customer orders for processed hemp hurd, fiber, and micronized hemp hurd for use in a variety of industries.• Develop global strategy for industrial hemp and CBD therapeutic products under KO Therapeutics, a CannaVision subsidiary.• Oversee robust product and marketing roadmap, with P&L and budgeting.• Lead a development team to create company branding, digital presence, and large-scale advertising campaigns on Google, Bing, Facebook, Instagram, and industry platforms.• Analyze performance data, creating actionable insights for stakeholders while staying updated with the latest trends and best practices in digital marketing.• Design store displays and signage.• Manage corporate strategy for short and long-term growth.

Empower Brokerage is an insurance management organization serving thousands of independent insurance agents with life, health, Medicare, and ancillary products.• Developed the concept for a Saas product called LeadServ, working with a team of coders, UX, and designers to transform Empower Brokerage into an Insurtech company, complete with a mobile app.• Designed CRM structure for lead generation notifications to sales staff. • Achieved an average of 15% growth per year with aggressive recruiting and educational campaigns. • Provided the leadership, communication, and structure for a team of 8 marketing assistants to facilitate comprehensive and innovative marketing strategies. • Used marketing automation and data analytics to fuel digital marketing, lead generation, and customer acquisition.• Provided all company campaign design and implementation for sales, recruiting, education/training, communications, and community relations. • Supported sales initiatives for national exposure with retail outlets (printed materials, billboards, and signage). • Designed and implemented advanced front-end and back-end website structure and content, training programs, and merging technology with management initiatives. • Experience managing HTML, PHP, CRM, and SQL environments with offsite developers. • Served as Webmaster to develop and maintain six company websites, social networks, and robust SEO campaigns to maximize internet exposure and propel lead acquisition. • My team supported over 7,500 insurance agents and agency owners with marketing support and guidance.

1st Choice Family helped families with legal services to stop foreclosure, modify their mortgages, and restructure debt repayment plans.• Developed and implemented communications, branding, and marketing strategies using Trello and Adobe Creative Suite.• Created a global strategy for growth online and in local markets.• Led a marketing team to produce marketing materials, sales and compliance manuals, and press releases.• Organized and spearheaded national live expansion events for recruiting and sales presentations.• Managed a large-scale marketing budget for Google Ads, Facebook ads, and CPA/CPC campaigns.• Provided sales enablement for a sales force of 4500 national sales agents.

• Developed marketing initiatives for recruiting sales agents.• Implemented digital & local advertising to attract qualified leads for mortgage loan sales.• Recruited, managed, and served as a mentor to 425 mortgage loan officers.• Spearheaded the development of a mortgage industry job site, specifically designed to attract talent for Carteret. • Managed and developed mortgage banking and funding relationships.• Served as a guest speaker at national and regional industry networking events.

Managed branch with over 150 million in accounts and over 23,000 customers. Managed and trained loan officers. Conducted lead distribution and marketing functions, tracking, reporting, collections, and overall profitability responsibilities.