William Sherman Email & Phone Number

Bergen, Vestland, Norway

Bergen, Vestland, Norway

Bergen, Norway

Hordaland, Norway

Bergen Area, Norway

Responsible for all design and management of the digital marketing strategies across clients, industries, and platforms - from Google Analytics and Tag Manager to Google Ads and Facebook Ads. Projects were extremely varied, from lead generation for technology sales, direct sales of digital services such as domains and web hosting, and travel and hotel clients. With all of these projects, I had my hands on the controls of every piece of the strategy in the digital arena. Deeply specialized in website and strategy analysis using visualization tools like Google Data Studio. Responsible for structuring of digital tracking of conversions via Google Tag Manager and Analytics. Worked 80% in Norwegian, with some clients who work in English. Responsible for all translation from Norwegian to English, and English-first copywriting.Ansvarlig for all design og styring av de digitale markedsføring strategiene til alle kunder, bransjer og plattformer, fra Google Analytics og Tag Manager til Google Ads og Facebook Ads. Prosjektene er svært varierte, og gjelder, blant annet, lead generasjon til teknologibedrifter, salg av digitale tjenester som domene- og hosting, og reise- og hotell kunder. Med alle disse har jeg hendene mine på styringen for hver eneste del i den digitale arenaen. Dypere spesialisert på nettside- og strategianalysering i visuelle verktøy som Google Data Studio. Har ansvar for strukturering av den digitale sporingen av nettside-konverteringer. Jobber 80% på norsk, med noen kunder som jobber på engelsk. Ansvarlig for all oversetting fra norsk til engelsk og engelsk tekstforfatting.

Bergen Area, Norway

Bergen Area, Norway

Graduate Internship in the marketing department of Think Outside - a Norwegian start-up focused on technology-transfer from O&G to the Outdoor industry - with a primary focus on the Sknow brand and product catalog. Work directly with CMO, product team, and brand consultants to research, strategize, and execute marketing plans, as well as create content for the website, blog, and other owned platforms.

Denver, Colorado

Lead analyst in charge of the creation of insights for advertising performance optimization, performance attribution, or audience identification; the organization of data sets generated by digital advertising and website performance; and the design of performance dashboards to visualize key performance indicators. Projects have spanned verticals from aviation, trade recruiting, health care, and real estate, using tools like Google Data Studio and DOMO to demonstrate performance to clients, team members and other stakeholders.

Denver, Colorado

Planning, writing, managing and reporting on Paid Search accounts in Google and Bing, in an array of Conversion/ROI focused environments and verticals. From Non-Profit Fundraising during the critical Holiday period, to Lead Generation in Industrial Manufacturing, Corporate Recruiting, and Travel verticals, all accounts are structured and managed with a conversion-first mindset in order to maximize the impact of the client's investment in search on their business goals. Using tools like Tableau and Google Data Studio, reports are constructed and refined to paint the picture of the search environment for the client, allowing specific points of context to be present for strategic conversations about the future of the account.

Denver, Colorado

Supporting paid-search programs within integrated digital marketing campaigns from structural design through in-platform management and optimization, and client reporting. Specializing in Lead Generation for Business-to-Business clients. B2B Projects have included:- Product Lead Generation- Service Lead Generation- Corporate Recruiting campaigns- Webinar Registration campaignsB2C and Other campaigns have included:- Non-Profit $40K Google Grant, Account design- Travel and Tourism Lead Generation- New Build Real Estate Lead Generation- Luxury Apartment Lead Generation

Copenhagen, Capital Region, Denmark

Bearing primary responsibility for keeping the IB/GE programs running smoothly on a day-to-day basis, in addition to the planning of study tours, which are integrated into the courses themselves, leading students around Denmark and Europe. This position stands as the main link connecting students, faculty, and DIS administration, with major responsibilities broken into three sections: courses and student analysis, study tours, and event planning.-Course Assistant for 11 economics courses and 2 business courses. -Analyze student data for curriculum planning-Administer student focus groups, and compile data-Analyze data from Mid-term and Final course evaluations for feedback-Plan 10, week long study tours in Denmark and Europe per semester (for 25 people each) -Lead 2-3 academic tours, and 1 cultural tour per semester -Plan and coordinate 3 Career Resources Events per semester

Denver, Co

Working under the guidance of experienced B2B Marketing profesionals to prioritize effective targeting of prospects for West Division Sales District Targets, and the close management of leads through the CRM Application, Oracle Insight. This has required the building of strong professional communication skills, a high level understanding of the relationship between marketing and the B2B Sales process, and how we can effectively align ourselves to work as a cohesive unit. My projects have included:-Lead Management in Insight-Insight/Activity syncing-Build lists and databases around District targets -Distribute account reports to DMs, and Reps-Build List of Targets, Partners, and Customers in Tech Associations-Create Campaigns in Insight CRM for our WDIV Events-Compile targeted lists for Maximize IT Marketing Campaign-Assist in the managing and event planning of the Customer Appreciation Golf Tournament-Helped manage day-of event activities for the CIO Reception and Open House

Denver, Co

Run swim meet time data software, Manage office of parent volunteers, Assist in set-up/break-down of pool deck for swim meets

University Of Denver

Ambush marketing in an effort to increase usership, and decrease confusion about the product and its unique features

Coached swimmers age 6-17 in all four strokes, Coordinated meet entry data, Communicated with other teams, Co-Managed home meets with other Coaches

Msceba, Marketing And Brand Management

Bachelor Of Science In Business Administration (Bsba), Marketing

Activities and Societies: Theta Chi Fraternity Alpine Club Theta Chi Fraternity - President (2014), Greek Expansion Committee (2014).

European Business Strategy

Studied for a Semester Abroad in Copenhagen, Denmark, in the areas of European Business Strategy (EBS), International Marketing, Corporate.