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Driven, goal-oriented marketer, intent on using data to drive decisions and give direction to solving high-value business problems. After many years of work and study in the field of marketing, I have touched nearly every discipline of the digital marketing landscape, from creative to analytics, working in large agency teams and as the sole marketer on a project. I am proud to be working as the Chief Marketing Officer for Safeback - a Norwegian company that has invented a product designed to extend the potential survival time of snow burial victims caught in avalanches or tree wells. Being a snowboarder from Colorado originally, the opportunity to tell the story of this product to the global skiing community is something I relish every day.
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CmoSafeback Sep 2022 - PresentBergen, Vestland, Norway -
Marketing ManagerSafeback Mar 2022 - Sep 2022Bergen, Vestland, Norway -
Marketing ManagerSensar Marine Aug 2021 - Aug 2022Bergen, Norway -
Marketing StrategistSensar Marine Sep 2020 - Aug 2021Hordaland, Norway -
Digital Marketing ConsultantCure Design Agency Mar 2020 - Aug 2020Bergen Area, NorwayResponsible for all design and management of the digital marketing strategies across clients, industries, and platforms - from Google Analytics and Tag Manager to Google Ads and Facebook Ads. Projects were extremely varied, from lead generation for technology sales, direct sales of digital services such as domains and web hosting, and travel and hotel clients. With all of these projects, I had my hands on the controls of every piece of the strategy in the digital arena. Deeply specialized in website and strategy analysis using visualization tools like Google Data Studio. Responsible for structuring of digital tracking of conversions via Google Tag Manager and Analytics. Worked 80% in Norwegian, with some clients who work in English. Responsible for all translation from Norwegian to English, and English-first copywriting.Ansvarlig for all design og styring av de digitale markedsføring strategiene til alle kunder, bransjer og plattformer, fra Google Analytics og Tag Manager til Google Ads og Facebook Ads. Prosjektene er svært varierte, og gjelder, blant annet, lead generasjon til teknologibedrifter, salg av digitale tjenester som domene- og hosting, og reise- og hotell kunder. Med alle disse har jeg hendene mine på styringen for hver eneste del i den digitale arenaen. Dypere spesialisert på nettside- og strategianalysering i visuelle verktøy som Google Data Studio. Har ansvar for strukturering av den digitale sporingen av nettside-konverteringer. Jobber 80% på norsk, med noen kunder som jobber på engelsk. Ansvarlig for all oversetting fra norsk til engelsk og engelsk tekstforfatting. -
Digital Marketing StrategistThink Outside As Jan 2020 - Feb 2020Bergen Area, Norway
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Graduate Intern, MarketingThink Outside As Sep 2019 - Jan 2020Bergen Area, NorwayGraduate Internship in the marketing department of Think Outside - a Norwegian start-up focused on technology-transfer from O&G to the Outdoor industry - with a primary focus on the Sknow brand and product catalog. Work directly with CMO, product team, and brand consultants to research, strategize, and execute marketing plans, as well as create content for the website, blog, and other owned platforms.
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Marketing Analyst90Octane Apr 2018 - Jul 2019Denver, ColoradoLead analyst in charge of the creation of insights for advertising performance optimization, performance attribution, or audience identification; the organization of data sets generated by digital advertising and website performance; and the design of performance dashboards to visualize key performance indicators. Projects have spanned verticals from aviation, trade recruiting, health care, and real estate, using tools like Google Data Studio and DOMO to demonstrate performance to clients, team members and other stakeholders. -
Paid Search Strategist90Octane Oct 2017 - Apr 2018Denver, ColoradoPlanning, writing, managing and reporting on Paid Search accounts in Google and Bing, in an array of Conversion/ROI focused environments and verticals. From Non-Profit Fundraising during the critical Holiday period, to Lead Generation in Industrial Manufacturing, Corporate Recruiting, and Travel verticals, all accounts are structured and managed with a conversion-first mindset in order to maximize the impact of the client's investment in search on their business goals. Using tools like Tableau and Google Data Studio, reports are constructed and refined to paint the picture of the search environment for the client, allowing specific points of context to be present for strategic conversations about the future of the account. -
Paid Search Coordinator90Octane Oct 2016 - Oct 2017Denver, ColoradoSupporting paid-search programs within integrated digital marketing campaigns from structural design through in-platform management and optimization, and client reporting. Specializing in Lead Generation for Business-to-Business clients. B2B Projects have included:- Product Lead Generation- Service Lead Generation- Corporate Recruiting campaigns- Webinar Registration campaignsB2C and Other campaigns have included:- Non-Profit $40K Google Grant, Account design- Travel and Tourism Lead Generation- New Build Real Estate Lead Generation- Luxury Apartment Lead Generation -
International Business And Global Economics Program AssistantDis - Study Abroad Jun 2015 - Jun 2016Copenhagen, Capital Region, DenmarkBearing primary responsibility for keeping the IB/GE programs running smoothly on a day-to-day basis, in addition to the planning of study tours, which are integrated into the courses themselves, leading students around Denmark and Europe. This position stands as the main link connecting students, faculty, and DIS administration, with major responsibilities broken into three sections: courses and student analysis, study tours, and event planning.-Course Assistant for 11 economics courses and 2 business courses. -Analyze student data for curriculum planning-Administer student focus groups, and compile data-Analyze data from Mid-term and Final course evaluations for feedback-Plan 10, week long study tours in Denmark and Europe per semester (for 25 people each) -Lead 2-3 academic tours, and 1 cultural tour per semester -Plan and coordinate 3 Career Resources Events per semester -
Marketing InternHitachi Data Systems Jun 2013 - May 2015Denver, CoWorking under the guidance of experienced B2B Marketing profesionals to prioritize effective targeting of prospects for West Division Sales District Targets, and the close management of leads through the CRM Application, Oracle Insight. This has required the building of strong professional communication skills, a high level understanding of the relationship between marketing and the B2B Sales process, and how we can effectively align ourselves to work as a cohesive unit. My projects have included:-Lead Management in Insight-Insight/Activity syncing-Build lists and databases around District targets -Distribute account reports to DMs, and Reps-Build List of Targets, Partners, and Customers in Tech Associations-Create Campaigns in Insight CRM for our WDIV Events-Compile targeted lists for Maximize IT Marketing Campaign-Assist in the managing and event planning of the Customer Appreciation Golf Tournament-Helped manage day-of event activities for the CIO Reception and Open House -
Aquatics CoordinatorUniversity Of Denver Sep 2011 - Mar 2015Denver, CoRun swim meet time data software, Manage office of parent volunteers, Assist in set-up/break-down of pool deck for swim meets -
University AmbassadorPrezi May 2012 - Nov 2012University Of DenverAmbush marketing in an effort to increase usership, and decrease confusion about the product and its unique features -
Swim Team Coach/ManagerMiramont Lifestyle Fitness Jun 2012 - Aug 2012Coached swimmers age 6-17 in all four strokes, Coordinated meet entry data, Communicated with other teams, Co-Managed home meets with other Coaches
William Sherman Skills
William Sherman Education Details
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Marketing And Brand Management -
Marketing -
Dis - Danish Institute For Study AbroadEuropean Business Strategy
Frequently Asked Questions about William Sherman
What company does William Sherman work for?
William Sherman works for Safeback
What is William Sherman's role at the current company?
William Sherman's current role is CMO at Safeback | MScEBA.
What is William Sherman's email address?
William Sherman's email address is will.sherman@du.edu
What is William Sherman's direct phone number?
William Sherman's direct phone number is (720) 904*****
What schools did William Sherman attend?
William Sherman attended Norges Handelshøyskole (Nhh), University Of Denver, Dis - Danish Institute For Study Abroad.
What skills is William Sherman known for?
William Sherman has skills like Microsoft Office, Leadership, Event Planning, Public Speaking, Time Management, Social Media, Marketing Strategy, Data Analysis, Communication, Sales, Community Outreach, Market Research.
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