William Chappell Email & Phone Number

Central Florida

Winter Haven, Florida

•Developed, implemented, and executed strategic marketing plans for the company•Managed and organized teams for various marketing/advertising projects•Led market research efforts to direct focus•Measured and reported progress of initiatives•Worked with executives to determine budget•Headed up Fun Committee to plan events

Tampa/St. Petersburg, Florida Area

•Built and maintained both the gallery’s website and eCommerce website•Developed creative presentations to contract murals for various cities with gallery‘s artists•Attended art fairs and gatherings to promote gallery and sell artwork•Organized and executed exhibits for the gallery

Tampa/St. Petersburg, Florida Area

• Developed and maintained relationships with clients and colleagues in various departments • Researched clients’ products, services, plans, competitors and target markets• Met with clients for briefings to discuss strategy, report all progress and acquire approvals• Briefed agency colleagues and worked with them to plan and implement the best advertising solutions for the client• Ensured that projects were completed on time and within budget

Winter Haven, Fl

• Built and maintained relationships with Chamber members, sponsors and staff• Coordinated and promoted events/ceremonies• Responsible for the Chamber’s online presence (website, banner ads, calendar, weekly newsletter, email blasts and all social media communications)• Oversaw Winter Haven Young Professionals Group - memberships (separate from Chamber memberships), monthly meetings, Socials and Speaker Socials

• Led and supervised a team of 4 on a contract basis• Developed company’s brand and identity, including development of logo, slogan and overall look and feel of the brand• Created a comprehensive awareness and promotional campaign• Conducted market research; including one-on-one interviews with physicians, physical therapists, medical directors and potential clients• Developed effective strategies on a tight budget and within strict pharmaceutical advertising laws• Created… Show more • Led and supervised a team of 4 on a contract basis• Developed company’s brand and identity, including development of logo, slogan and overall look and feel of the brand• Created a comprehensive awareness and promotional campaign• Conducted market research; including one-on-one interviews with physicians, physical therapists, medical directors and potential clients• Developed effective strategies on a tight budget and within strict pharmaceutical advertising laws• Created promotional packet, website, stationery suite and numerous guerilla marketing pieces Show less

• Took the lead in art directing a guerilla campaign for Evolution Gym— the staple gym for the LGBT community of DC• Assisted creative team in a new business pitch and successfully acquired Audi of America’s retention program as a new client• Worked closely with Art Directors, Copy Writers, User Experience Designers, Interactive Art Directors, Social Media experts and Studio Designers• Clients ranged from Fortune 500 companies to small businesses

• Planned and executed weekly events for residents and staff, including social events and floor meetings to discuss issues and policies• Created themed monthly bulletin boards promoting Resident Life and University events• Attended weekly Resident Advisor meetings to be clear on the expectations for the upcoming week• Documented and reported maintenance, resident and facility concerns• Developed and maintained relationships with residents, fellow Resident Advisors and Directors