Achieved the required qualifications for Basic Combat Training, OCS and graduated Basic Officer Leadership Course• 16-week program that tests mental, physical and emotional leadership potential and further growth• Made the Commandant’s List, #6 in my class, with a 94% test scores average • Learned and tested in leadership, ethics, history, legal, leader’s reaction, training management, tactics, and operations courses • Successfully completed field tactics and operations tests to lead a team during a 10-day training mission • Additional duties: Recruit potential officers, maintain and update publishing catalog

• Built and scaled four sites by utilizing Google Tag Manager (GTM) by dataLayer, tagging events, conversions, and content grouping - Implement, test, and deploy tags in GTM to ensure accurate data collection and tracking - Communicate with the development team to implement the dataLayer and test it was accurate for data collection - Enabled and QA pixels/retargeting tags (Facebook, StackAdapt, and more) and ensure they work properly • Collaborate with the PR and advertising team on Facebook, Instagram, Google Ads, and other paid media campaigns creating dashboards to measure the campaign's progress and optimize for better ROI - Work together on campaigns to provide the proper number of tracking codes/UTM parameters to measure content results - Update a quarterly dashboard to measure which media campaign(s) generates the best traffic and optimize for the next quarter - Work together with Google Ads agency to track the performance of the campaigns and provide insights of the current site’s performance to improve paid search channel - Assist in PR’s WordPress site by providing event tags, analytics, and UTM parameters for their social and email campaigns• Manage the SEO agency relationship by working together to increase our SERP using SEO tools and Google Search Console, resulting on average from page 4.5 to page 2.25 - Manage off-page SEO in XML and HTML sitemaps to Google recommendations and resulting in indexing 4.2MM to 1MM URLs due to page duplications and canonical errors - Improved on-page SEO by updating the title tag, meta description, keywords, images and added crosslinking through CMS, identify page speed issues, and request developers to fix them - Optimize over 80 offices in Google My Business and saw traffic up +32% YOY• Work with multiple agents to create and automate ad hoc reports/dashboards with Google Looker Studio (Data Studio) for their client's needs to deliver insights and keep the clients satisfied

Responsible for customer analytics data to drive Michael Kors’ e-commerce division. Provide continuous reporting and conduct analyses to optimize the e-commerce business globally (US, Europe, and Asia sites) and make recommendations to stakeholders • Identify and create areas of opportunities to automate report for business stakeholders• Identify, analyze, presented and send updates on outlier customers and how they impacted the business • Overlook the KorsVIP app data and recommend features to be discontinued or added based on research • Liaison to Canada and Europe site teams, assisting them with any additional help as needed to improve their sites • Create dashboards for business stakeholders to measure KPIs during sales events and trends for future plans• Assist in troubleshooting for reporting and tagging details to improve the site functionality • Train new team members and business stakeholders on using Adobe Analytics in a classroom environment

Contribute marketing performance to six major sites through data pulling, manipulation and analysis, while providing reliable, accurate and insightful data to assist the marketing teams on improving performance on their site. • Create and/update dashboards on excel (Report Builder) or Workspace as requested by the business unit to support their marketing campaigns in weekly, monthly and/or yearly basis• Compare and analyze marketing campaigns effectiveness, with Adobe Target, in ads placement by traffic and conversion• Pull/gather data from SQL database or Data Workbench to create comprehension reports for business units• QA site tagging on new or updating sites and recommend features on the site by comparing the traffic from the previous site• Ad hoc support for business needs • Train new team members and marketing teams on Adobe Analytics to pull basic KPIs (page views, visits and visitors)

Responsible for direct mail and email campaign set up including creative, data preparation, customer segmentation, target offer(s), A/B testing, auditing, assess marketing effectiveness, and presented results by PowerPoint to stakeholders. •Monitored the reactivated, retention and loyalty database through dashboards KPI’s and performed adhoc analysis as needed•Created and launched automated spreadsheets to drive team efficiencies and accuracy•Created and project managed pamphlets advertising private label credit card for customer acquisition•Collaborated and ensured that internal and external partners met creative and printing deadlines•Capable of creating complex data sets into an easy to read and understandable manner•Identified an ineffective mail trigger delivering $480k in savings and created a Welcome program for new customers•Managed $1.5MM collateral account for initiatives and their respective ROI

Responsible for developing floor sales team members, commercial department and to deliver sales and customer satisfaction goals. •Responsible in teaching sales team of displaying point of purchase material, aisle sales merchandising and sales techniques •Provided on-going coaching to develop employees and administered quarterly performance reviews•Nominated for national “Extra Mile Award” for outstanding customer service•Instrumental in developing a sales team delivering consistent results ranking us to the top tier of 14 retail outlets