William Chavez Email & Phone Number

New York, NY, US

Arlington, Virginia, US

• Achieved the required qualifications for Basic Combat Training, OCS and graduated Basic Officer Leadership Course
• 16-week program that tests mental, physical and emotional leadership potential and further growth
• Made the Commandant’s List, #6 in my class, with a 94% test scores average
• Learned and tested in leadership, ethics, history, legal, leader’s reaction, training management, tactics, and operations courses
• Successfully completed field tactics and operations tests to lead a team during a 10-day training mission
• Additional duties: Recruit potential officers, maintain and update publishing catalog

New York, NY, US

• Built and scaled four sites by utilizing Google Tag Manager (GTM) by dataLayer, tagging events, conversions, and content grouping - Implement, test, and deploy tags in GTM to ensure accurate data collection and.
• Collaborate with the PR and advertising team on Facebook, Instagram, Google Ads, and other paid media campaigns creating dashboards to measure the campaign's progress and optimize for better ROI - Work together on.
• Manage the SEO agency relationship by working together to increase our SERP using SEO tools and Google Search Console, resulting on average from page 4.5 to page 2.25 - Manage off-page SEO in XML and HTML sitemaps to.
• Work with multiple agents to create and automate ad hoc reports/dashboards with Google Looker Studio (Data Studio) for their client's needs to deliver insights and keep the clients satisfied

New York, New York, US

• Responsible for customer analytics data to drive Michael Kors’ e-commerce division. Provide continuous reporting and conduct analyses to optimize the e-commerce business globally (US, Europe, and Asia sites) and make.
• Identify and create areas of opportunities to automate report for business stakeholders
• Identify, analyze, presented and send updates on outlier customers and how they impacted the business
• Overlook the KorsVIP app data and recommend features to be discontinued or added based on research
• Liaison to Canada and Europe site teams, assisting them with any additional help as needed to improve their sites
• Create dashboards for business stakeholders to measure KPIs during sales events and trends for future plans

New York, NY, US

• Contribute marketing performance to six major sites through data pulling, manipulation and analysis, while providing reliable, accurate and insightful data to assist the marketing teams on improving performance on.
• Create and/update dashboards on excel (Report Builder) or Workspace as requested by the business unit to support their marketing campaigns in weekly, monthly and/or yearly basis
• Compare and analyze marketing campaigns effectiveness, with Adobe Target, in ads placement by traffic and conversion
• Pull/gather data from SQL database or Data Workbench to create comprehension reports for business units
• QA site tagging on new or updating sites and recommend features on the site by comparing the traffic from the previous site
• Ad hoc support for business needs

Houston, TX, US

• Responsible for direct mail and email campaign set up including creative, data preparation, customer segmentation, target offer(s), A/B testing, auditing, assess marketing effectiveness, and presented results by.
• Monitored the reactivated, retention and loyalty database through dashboards KPI’s and performed adhoc analysis as needed
• Created and launched automated spreadsheets to drive team efficiencies and accuracy
• Created and project managed pamphlets advertising private label credit card for customer acquisition
• Collaborated and ensured that internal and external partners met creative and printing deadlines
• Capable of creating complex data sets into an easy to read and understandable manner

Memphis, TN, US

• Responsible for developing floor sales team members, commercial department and to deliver sales and customer satisfaction goals.
• Responsible in teaching sales team of displaying point of purchase material, aisle sales merchandising and sales techniques
• Provided on-going coaching to develop employees and administered quarterly performance reviews
• Nominated for national “Extra Mile Award” for outstanding customer service
• Instrumental in developing a sales team delivering consistent results ranking us to the top tier of 14 retail outlets