Member of senior management team accountable for sales operations, analytics, and sales of HBG and Client Publishers launching 100’s of new titles monthly and managing tens of thousands of active titles. Chair company Sales Budgeting/Order Estimating and Coop Management systems governance board, member of HBG Supply Chain Committee and BISG (Book Industry Study Group) Supply Chain Committee. Member of Publisher acquisition and client on-boarding teams representing the sales division. Supervises a 27-person team between New York, Nashville and remote employees plus support departments and offices across the United States and Internationally.● Developed with IT and implemented a Sales Budgeting, Estimating and Coop system and process used by the company for forecasting, corporate budgeting and marketing Coop spend. Large $ investment setting the company revenue targets, marketing budgets and unit costs of goods. ● Coop system success of tracking and validating spends leading to 15% in coop spend savings annually for the last 3 years. ● Chaired the Sales Budgeting and Coop system governance board and member of the Supply Chain committee to determine resource allocation for system enhancements. ● Managing a team of 27 in multiple locations with substantial revenue and 300 accounts serviced including Wholesalers, Christian Independent Retailers and Academic and Library channels. Christian channel exceeded sales budget by 25% in 2023.● Promoted 5 individuals to Director and Executive Director positions and 2 team members were awarded Customer Service of the year awards.● Awarded the Les Pockell Mentorship given by the Executive Management Board. ● Co-chaired the sales merger team and represented sales on the company cross functional merger team when we acquired Workman Publishing. Reorganized the sales team and sales ops along with workflow changes. ● Prepared and presented quarterly marketplace and sales updates to Yen Press board.

Member of the senior management team accountable for sales, marketing, analytics, operations and retail promotion of HBG and Client Publishers for multiple retailers Responsible for sales budget, new content and client acquisition sales forecasting, new title retail strategy and preparation of account strategy meetings for HBG and Clients. Accountable for all sales analytics and operations including inventory management and coop marketing pool management. Supervises a 20-person team between multiple offices. ● Developed new Client Services sales structure and Nashville/Client sales team resulting in sales increase 10% above budget and expanded sales into the CBA market. ● Served as the Nashville Publishing Division Liaison. Managed the sales budgeting for Nashville and Clients.● Increased the level of input from the sales division and improved budget estimate accuracy from 75% to 90% within 12 months and now at 95% through the study of consumer and account analytics.● On boarded the largest client publisher, Disney Publishing, as a new client in 2013 while coming in $200K under budgeted expenses during year one. ● Prepares and participates in monthly, quarterly and yearly budget meetings with Executive and Senior Management, as well as business reviews with Senior Management of sales clients.● Connects industry trends and consumer insights with account merchandising strategy and marketing programs with proper product mix.● Secured key Twitter promotion, resulting in a marked increase in traffic and engagement during the event. ● Participating in management mentoring program serving as mentor to internal management candidates and serving as a member of the cross department function board.● Chair Company Business Intelligence Committee responsible for creating, prioritizing and implementing reports to identify opportunities to drive growth. ● Chair Backlist Sales Initiative to drive sales and profit growth exceeding budget in year one by 8%.

A leading provider of custom merchandising solutions, both domestically and internationally.VP, Sales, Marketing & Merchandising – Walmart, AAFES (2006 – 2012)Accountable for marketing, purchasing, merchandising, operations, P&L, and strategic planning within key company division, launching 180 new skus monthly and managing over 17,000 skus, which contributed over $1B sales annually for Walmart and Sam’s Club. Supervised a 50-person team plus support departments.● Created, coordinated and presented department category strategy, including marketing, merchandising and consumer interaction in store and through social media to Walmart executives.● Established division’s strategic marketing relationships with Walmart.com, CPG companies, and others to synergize with Walmart store strategies.● Managed purchasing, merchandising, operations, P&L, marketing and strategic planning with a team of over 50 buyers and marketing associates. ● Grew sales by 18% while driving inventory down 8% with improvements to POS replenishment and forecasting systems that improved forecasting allowing us to operate with lower inventory by sending the right amount of inventory to the right stores. We also reduced customer store returns by 6%, saving the customer operational costs of receiving and returning the product. ● Managed and executed proprietary products program, generating over $4M and net profit margin of 35% during the first year. ● Recognized with the prestigious 2003 Department 5 supplier of the year award by Walmart standing out as the best amidst stiff competition. Steadily promoted through various sales and marketing positions.Relevant Earlier Positions:Senior Director | Merchandise Manager – Walmart & Sam’sDirector of MarketingKey Account ManagerDistrict ManagerSales Representative